The document provides 10 strategies for business planning: 1) Start with an idea and write it as a concept, 2) Test the concept's viability, 3) Decide why you need a business plan for investment, development, or as a roadmap, 4) Consider including key components like financial projections in the plan, 5) Be honest and avoid lies that undermine credibility, 6) Avoid assumptions that don't make sense, 7) Ensure the plan is worth the funding requested, and 8) Write an executive summary that sells the full plan. The overall message is that a business plan is a plan for the business, not the actual business.

1. Business Planning
10 Simple Strategies
Creating value through innovation and technology

2. It all start with an IDEA
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3. Write your idea into a
CONCEPT
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4. Go out and TEST your
concept for VIABILITY
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5. Decide why you NEED
a business plan
• Investment
• Business Development
• Road map
• Suppliers
• Customers
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6. Consider key components
of a Business Plans
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7. #BeHonest
LIE
Once I catch you in a
it makes me question
EVERYTHING you
say
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8. Don’t make ASSUMPTIONS
that don’t make sense
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9. Your document must be
WORTH the money you need
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10. Your Executive Summary
must sell the rest of the plan
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11. #actnow
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12. “Your business plan is a
PLAN its not the
BUSINESS” – Tshepo Thlaku
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