Theaters were the only way for Mongolians to view legitimate foreign content until 2004 when the first modern multi-screen cinema was introduced. Currently there are only 11 screens in Mongolia. Movie theater attendance has increased each year from 2010 to 2012, but declined slightly in 2013. Mongolia needs more theaters and screens to increase access to foreign films, as global data shows much higher theater attendance, more screens, and lower population per screen in other countries. New opportunities are emerging in Mongolia for video on demand and IPTV/digital cable services to provide more access to foreign content beyond theaters.

1. MARKET BRIEF
Legitimate Foreign Contents
In Mongolia
Mongolian Television Forum
February 26~27. 2014

2. Theaters with Screens
The Conventional Facilities for Movies
Mongolian Television Forum
February 26~27. 2014

3. Theaters were the only window of
legitimate foreign contents in general
Only 11 Screens as of today since the
first modern multi screen cinema
facilities introduced in the market in year
2004
Hollywood Movie Supply
Since 2004
Mongolian Television Forum
February 26~27. 2014

4. Market Performance (Theatrical)
Last 4 Years (Major Studios Titles)
Year # of Titles Audience
2010 32 747,238
2011 37 872,706
2012 37 1,028,951
2013 34 844,599
Mongolian Television Forum
February 26~27. 2014

5. Need More Theaters & Screens
Brief look at the rest of the world
Theatrical Facilities
Mongolian Television Forum
February 26~27. 2014

6. Number of Audience
- Source: PWC Global Entertainment &
Media Outlook 2009 -
India 2,918
USA 1,307
China 264
France 201
Mexico 188
UK 174
Japan 169
South Korea 157
Germany 146
Russia 132
Brazil 113
Canada 112
Italy 111
Spain 110
Australia 91
(Top 15 Countries / In Million Audience)
World Market Review
Mongolian Television Forum
February 26~27. 2014

7. Yearly Visit Per Capita
- Source: PWC Global Entertainment &
Media Outlook 2009 -
Singapore 4.6
USA 4.2
Australia 4.2
New Zealand 3.9
Canada 3.3
France 3.2
South Korea 3.2
Hog Kong 2.9
UK 2.8
India 2.7
Spain 2.7
Swiss 2.0
Sweden 1.9
Italy 1.9
Germany 1.8
(Top 15 Countries / In Times A Year)
World Market Review
Mongolian Television Forum
February 26~27. 2014

8. Number of Screens
- Source: PWC Global Entertainment &
Media Outlook 2009 -
USA 39,028
India 10,070
France 5,470
Germany 4,734
China 4723
Mexico 4,480
Spain 4,082
UK 3,696
Japan 3,396
Italy 3,276
Russia 2,133
South Korea 2,055
Australia 1,984
Turkey 1,710
Poland 1,061
(Top 15 Countries / In Number of Screens)
World Market Review
Mongolian Television Forum
February 26~27. 2014

9. Population Per Screen
- Source: PWC Global Entertainment &
Media Outlook 2009 -
USA 7,871
Spain 9,929
New Zealand 10,244
Australia 10,736
Sweden 10,769
France 11,718
Canada 12,231
Czech 12,814
Swiss 13,523
UK 16,531
Germany 17,385
Italy 17,735
Israel 18,321
Hungary 23,855
South Korea 24,234
(Top 15 Countries / In Number of People)
World Market Review
Mongolian Television Forum
February 26~27. 2014

10. New Opportunity
Both for supply and demand
Mongolian Television Forum
February 26~27. 2014

11. Video On Demand becoming hot as is in
the rest of the world
Feature Length Motion Pictures & Others
From 2013
IPTVs and Digital Cables emerging as
new media for more contents
Mongolian Television Forum
February 26~27. 2014

12. Foreign contents becoming more
available in Linear TV channels too
Mongolian Television Forum
February 26~27. 2014
Feature Length Motion Pictures & Others
From 2013
How to deal with piracy & pricing of
the contents

13. THANK YOU!
Mongolian Television Forum
February 26~27. 2014