Vivino is a mobile app that allows users to scan wine labels, discover and review wines. It has over 100,000 wine brands and 7 million users in its database. The app learns users' tastes over time to provide personalized wine recommendations. Wineries can claim their profile on the app to keep their information and wines updated, monitor reviews, and engage with customers.

1. VIVINO
EXPLAINED
BY YOUR FRIENDS AT IMPERO
November 2014

2. IMPERO
VIVINO
A MOBILE-BASED SOCIAL MEDIA
PLATFORM THAT BRINGS TOGETHER
A COMMUNITY OF WINE LOVERS.

3. HOW DOES IT WORK?
SNAP, DISCOVER, REVIEW
Snap a photo of the
wine label
The app recognizes the
wine and saves it
You review and rate
the wine

4. THE #1
WINE APP
It includes, over 100,000 wine
brands, 3 million wine labels and
almost 7 million wine lovers.

5. DISCOVER THE
BEST WINES
Explore ratings, reviews and pricing on
wines sold at retailers near you.

6. SHARE
WITH FRIENDS
Follow friends to compare reviews
and ratings and let them help you
choose your next wine.

7. GET PERSONAL
SUGGESTIONS
Once you start rating a few wines,
the app learns your taste and starts
sending your personalised
recommendations to your liking.

8. WAIT,
THERE’S MORE
The app is crowd sourced, this means
you can add wines that are not yet in
the database.

9. IMPERO
WHY DOES IT MATTER TO
YOUR BRAND?

10. START BY
CLAIMING
YOUR WINERY
The app already counts 100,000
wineries. If yours is included,
you can claim it, if not, you can
add it.
A paid subscription means you
will receive weekly statistics.

11. KEEP IT
UP TO DATE
Once you claimed your winery,
make sure you update your
information and visuals.
Connect your other social media
profiles (Facebook, Twitter…)
Keep all your wines’ information
updated.

12. REVIEW
MODERATE
ENGAGE.
Read what users have to say about
your wines and actively engage in
the conversation.
See who is influential in your local
markets, contact them and discover
new brand ambassadors.