1. Proposal
The advert itself shall focus on similar theme s to that of lucozades witness my revival
advertisement with Dickson Mbi and heavily focusing on movement and choreography to
cover the prime focal point of all lucozades marketing campaigns this being exercise and or
physical activity. Beginning with a shot of the dancer appearing on the right hand side view
of the screen this is followed by the dancer seemingly preparing mentally after placing their
lucozade upon the floor and cutting to a wide shot in order to more clearly establish a
location before using various shots and angles to capture the dancers use of motifs. Lastly
the camera shot cuts back to a low angle shot of the dancer as they raise the lucozade bottle
to their lips with a refreshing exhale of breath.
During this advert I shall be consistently making use of mid shots and close ups whilst
incorporating a single wide angle shot in order to give some semblance of a recognisable
location.
My advert will more than likely fall into the firing line of Mainstreamers (those who
purchase Brand products) and Strivers (seeking the reputation and approval of their peers
that generically comes with the acquisition of branded products.)geodemography allows me
to determine that with regards to property value informs me that the recipients of the
products are likely to be renting a one bedroom property within a built up urban area,
Financially speaking they are likely to fall within the working class salary of 25-27 thousand
English pounds per calendar year.
When observing competitors within the uk market for lucozade there are two primary
antagonists for the GlaxoSmithKline corporation Red Bull and Coca-Cola`s Relentless in
2012 it gained 17% in value share and is now worth £791.8 million making it the UK's third
biggest soft-drinks category according to the Britvic Soft Drinks Report 2012. Red Bull was
also particularly successful with its sponsorship of Formula 1 motor racing in 2011, with the
Red Bull driver Sebastian Vettel winning the world title once again. In May 2012 Red Bull
unveiled plans to launch Editions three fruit-flavoured variants in lime, cranberry and
blueberry in the UK. The range is aimed at consumers who like the effects of Red Bull, but
not the flavour this brought red bull directly into contention with the more heavily flavoured
lucozade products up and until which point had held their quality flavours as a distinctly
unique selling point within the uk.
http://www.newdaypictures.com/

2. Cameras-Bottom range: Sony HXR-NX3D1E NXCAM 3D Complete Shooting Kit, Day-£60
Week-£225
Kit Includes: Tripod, All necessary cables, Batteries.
Top range: Sony PDW-F800 XDCAM Complete Shooting Kit, Day-£325 Week-£1295
Kit Includes: Tripod, All necessary cables, Batteries.
Audio Reccorder-GZoom Q3 HD Video/Audio Recorder Day-£25 Week-£90
http://www.newdaypictures.com/Video_Camera_Hire.html?gclid=CJ6l9v6g87ACFa4mtAodhj
dSgg
http://www.coollights.biz/
Lighting-Bottom range:CL-SFT1 Cool Lights Fluorescent Video Softbox Fixture $69.00
Top range:CL-655PMD Cool Lights Portable Dimming 6 x 55 watt Softlight $799.00
http://www.coollights.biz/softlight-fixture-series-portable-models-c-
25_32.html?osCsid=47fc6c96dd86557cca426aca1cf77af8
http://www.topgeneratorhire.co.uk/generatorhire/generatorhire
Materials-
Facilities-
Price list:
• £150 Per Day Dry Hire of Edit Suite
• £320 Per Day Edit Suite + Editor
• £200 Per Day Blu-Ray Authoring
Crew-
Camera hire from £120
Gaffer/ lighting technician from £275
Makeup artist from £250
Camera operator from £260*
Camera/Jib operator from £260*
Sound RecordistEditing/half day from £260*from £150
currently £6.19 per hour for workers aged 21 years and older, £4.98 per hour for workers
aged 18–20
http://www.livevision.co.uk/prices-fees/
currently £6.19 per hour for workers aged 21 years and older, £4.98 per hour for workers
aged 18–20
10 hours filming including setup over 21 £60.19 pp, under 18 £49.80 pp
3 over 21 total £180.57
2 aged 18 total £99.60
1 week hire...................£450
http://www.cafe-catering.co.uk/Catering%20Trailer%20rental%20prices.htm dicks
Accommodation
Windrush:£50 room only £55 with breakfast (price of single occupant)
Lambourn: £35 room only £40 with breakfast (price of single occupant)

3. http://www.mayfieldsguesthouse.com/rates.htm