GIP ICX department outlined 4 growth drivers for Q4 and Q1: CRM, HR, IB, and NPS. For CRM, they planned weekly client updates, LEAD sessions, and case studies. For HR, they would focus on new member education, workload allocation, and assessments. IB would focus on personal connections and intern feedback. NPS involved education and awareness. Strategies for Q4 included a raising drive and crazy campaigns video project. Q1 strategies were university relations, Q4 strategies replication, and utilizing EPs for raising and matching. iGCDP priorities were internal branding, client promotion, and monthly IR campaigns. Revenue generation, conferences, and long-term partnerships were also outlined.

1. DEPARTMENT
OUTPUT

2. GIP ICX
Department Time Output

3. The Way Forward
GIP ICX as a department has come up with 4
growth drivers to implement in Q4, Q1 CRM
 HR
 IB
 NPS

4. CRM
• proper contact with the client every week
for updates and to create better personal
connection
• LEAD sessions through clients in GBM’s,
department meets
Invitation to Forums, events
• Case studies of Clients, interns for better
expectation

5. HR
• Work on education cycle for the new
members.
• Proper allocation of work in terms of sub
markets
• Assessment of members on regular basis
to keep a track on personal development
of members

6. IB
• IR- focus a lot on personal connections.
• Feedbacks about hakunamatata from
interns, VP OGX for indirect branding.

7. NPS
• Education and awareness about NPS.

8. GIP-OGX
Department Time Output

9. Strategies for Q4
Project
Key Activities
Deadline
Synergy
Raising Drive
•Market
Research
•Checking the
Supply and
Demand
• Sessions
•Raising the
eligible
candidates
18th November
•Marketing
•oGCDP
Videos:- 2nd
November
Spamming(Vide
os n Posters):10th November
*Marketing
Crazy Campaigns •Making EP
(Matching)
Videos
•Spamming
AIESEC network
with our videos

10. Strategies for Q1
Project
Key Activities
Timeline
Synergy
University
Relation
*Taking
Appointments
•Sessions
•Raise
March
•Marketing
•oGCDP
Q4 Strategies
Raising Drive
Crazy Campaigns
March
•Marketing
•oGCDP
Aao fayeda uthao
* Utilizing the
Realized EPs for
raising and
matching
February

11. GCDP-ICX
Department Time Output

12. iGCDP
• Internal Branding
• Client promotion in terms of Job roles.
• Running year long campaign.
• Showcasing our clients. experience through
trainees.
• Monthly IR campaigns.
• Timeline 15th of Nov.
• Synergy CIM.

13. iGCDP
•Revenue Generation.
•
•
•
•
•
•
Events.
CSR funding.
New Projects according to local reality.
Conference for EP.
Timeline December 20th of December.
Synergy Marketing and BD.

14. iGCDP
• CRM and NPS.
•
•
•
•
Weekly updates and follow ups.
Showcasing benefits of Long term partnership.
Proper NPS knowledge and expectation setting.
Pre assessment form for feedbacks to ensure
good NPS feedback.
• Timeline 30th of December.
• Synergy Finance and CIM.

15. GCDP-OGX
Department Time Output

16. • Product customization for colleges- 1st
November
• OGX week- Till 14th November.
• Capitalizing National Partnership• iXP - 10th November
• Engagement of Eps in LC forums.
• Bi-Monthly meeting with Eps.

17. MARKETING
Department Time Output

18. Priorities for Q4'13 & Q1'14
• AIESEC as a Brand
• EWA to ELD
• OGX promotions

19. OUTPUT
• Q4'13
▫ 2 OGX campaigns (physical+online)
▫ 4 YE sessions
▫ Y2B promotions
 Y2B survey
 Walk with AIESEC Youtube campaign
▫ AIDS campaign
▫ Impact Week
▫ Recruitment Promotions

20. OUTPUT
• Q1'14
▫ Viral promotion of 'Theme of the Year'
▫ Collaboration with support groups for women and
children
▫ MOGX Week
 Planning and compiling structure of OGX Promotion for 2014
▫ Collaboration with Sanatkada Festival (provided we have
interns in the city for Food Festival/Cultural Heritage
Sub-event)

21. OUTPUT
• Q1'14
▫ CCD Campaign (Minute To Win It)
▫ Partnership with College Fests
▫ Small scale Youth Event (to boost OGX+TMP/TLP)