The document provides research on existing magazine covers and double page spreads. It analyzes covers of magazines about aircraft, nature, and science/technology. Key findings include that successful covers have a flashy bold masthead in bright colors, showcase a main article through a large picture, and include attention-grabbing cover lines. The research will inform the creation of a new magazine cover with a big bold title, large cover line, and background pictures for the double page spread.

1. Research
Benjamin Wincup

2. Existing Product
Front cover Double Page Spread
Audience Profile
I was unable to find an appropriate
audience profile for this magazine. I
emailed the company and received
their media pack which didn’t give
me any indications as to who their
primary audience is.

3. Existing Product
Bright masculine colours on
the masthead implying that
the audience is mainly male.
Bold and attractive fonts with
a cog inside the O to
advertise that the magazine
is about mechanical things
and science.
Slogan that entices
audiences craving
intelligence. Possibly
Emulator psychographic.
Symmetrical cover with
planes to make a satisfying
layout. Big modern jet in the
center and historical planes
surrounding it. Aircraft are
stereotypical a very male
thing, especially as they’re
loud, strong and used in
combat. All three of those
things are classically male
dominated subjects.
Telling us what we can learn to
get us to buy the magazine. I
think this is a very attractive
method of advertising as it’s
very subtle and you don’t
realise it.
“50 Science Myths Busted”
Attention grabbing cover
line to draw in audiences
from not only the primary
male audience but also a
secondary female
audience perhaps wanting
to show that they’re
smarter than men.
“From WW1 to Modern Day”
will attract people interested
in history. They is usually
males aged 35+ from an
ABC1 background. Focusing
on their primary audience is
a good tactic as they know
who they’re selling to.
Telling you about more of
what’s inside, apart from the
main article about fighter
planes. This could attract a
completely different,
unintended audience of
people like gamers who will
see the technology and think
“Oh, this might be
interesting.”

4. Existing Product
Front cover Double Page Spread
Audience Profile

5. Existing Product
Big bold masthead on a bright
background. This might entice a
female audience as yellow is a
warm colour. Warmer colours
are usually associated with
females, however yellow is an
exception. Yellow can be a
unisex colour, being both
masculine and feminine. The
choice of font is also interesting
as it is bold and brush. At the
same time, it looks like a nice
dainty painter has used a
paintbrush to make some nice
calligraphy. The yellow is also
reminiscent of the iconic
National Geographic yellow
that surrounds the magazine. It
also works with the blue and it
makes for a nice contrast
between the colour. Especially
as yellow isn’t often seen in a
nature setting whereas blue is
common place.
A beautiful picture of a bear in
the background of the cover
to entice a male audience,
whereas the landscape could
entice a female audience, Offering a free birdwatching guide
to grab the attention. The offer is
on a bold red corner where it
stands out from the rest of the
cover.

6. Existing Product
Front cover Double Page Spread
Audience Profile

7. Existing ProductSimplistic double page
spread. One picture, a
caption, barely an article
and a title.

8. Research Analysis
• What common features do the researched
products have?
– A flashy, bold masthead in bright colours. Key
picture showcasing an article inside.
• What aspects of the research will you include
within your on work?
– A big bold title, a large cover line, pictures as the
background for the double page spread.

9. Bibliography

10. Bibliography
1. Anon. (2017). How It Works - Fighter Planes. Available:
https://issuu.com/osamaofc/docs/how_it_works_-_fighter_planes_-
_osa. Last accessed 20th November 2018.
2. Anon. (2018). wanderlust-september-2018-uk. Available:
https://issuu.com/ireporter/docs/wanderlust-september-2018-uk-2.
Last accessed 20th November 2018.
3. Anon. (2018). Edge 325. Available:
https://issuu.com/futurepublishing/docs/edg325.issuu. Last accessed
21st November 2018.