1 Million Dollar Blogging Strategis Uncovered
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Al Carlton discusses various strategies for generating traffic and revenue from blogs and affiliate sites. He covers social media promotion, search engine optimization, paid traffic, banner ads, affiliate marketing, paid reviews/links, and partial site sales. Carlton also discusses optimizing sites over time through outsourcing, automating tasks, negotiating better revenue deals, and targeting traffic and ads more effectively.
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Performance Marketing from First Impression to Last Click - Andrew Buckman. T...
Performance marketing plays a significant role throughout the entire online purchase journey, from initial product research to the final click. A study of 2,500 online shoppers across 8 European countries found that performance marketing channels are more likely to be used for initial research than for direct purchases. However, performance marketing still drives many purchase decisions and on mobile devices is becoming central to the shopping process, with mobile beating PC for browsing in most locations outside the home or office. The research demonstrates that performance marketing provides opportunities throughout all stages of the online purchase funnel.
Influence, Networking and Marketing
The document discusses influence, networks, and influence marketing. It describes influence as the ability to change another's opinion or behavior, and defines key influencers as individuals who are influential in their networks. It advocates understanding networks and finding influential cohorts to maximize outcomes for brands. It provides examples of using content and relationships to build links and shares for insurance companies in the boating industry. The presentation focuses on using networks and influencers for digital marketing.
The Consumerisation of E-commerce - Thomas Joosten. Zanox
The document discusses the growth of e-commerce and mobile commerce in Europe, noting that zanox has over 4,200 advertisers, processes over 5 billion transactions per year, and reaches over 50% of European online users. It also highlights trends toward omni-channel shopping experiences and the increasing importance of mobile devices and applications in the consumer purchase journey. Several case studies are presented that demonstrate innovative ways companies have integrated online and offline marketing to measure attribution across channels.
CRO: It's All Psychological - Ivan Imhoff. House of Kaizen
This document discusses conversion optimization and how human perception and cognition affect it. It contains the following key points:
1. Conversion optimization aims to get website visitors to complete a specific action by optimizing the user experience and page design. Factors like attention, perception, and risk perception influence user behavior.
2. Experts and novices approach problems differently - experts see underlying principles while novices focus on surface features. Properly framing and sequencing content is important to direct user attention and manage risk perception.
3. Well-designed pages tell a story to position the user and guide them through the purchase funnel. Value, benefits, and addressing concerns should come before product details to influence the user's decision-
"Everyone is Special": Personalisation in Conversion Tactics - David Gowans
The document outlines 10 techniques for personalizing websites to improve conversion rates. It discusses personalizing the experience based on factors like a user's interests, past purchases, location and motivations. Specific techniques include customizing content and cross-sell offers for individual users, using soft vs hard sales approaches for new vs returning visitors, tailoring pages to search terms, showing similar customers, pre-selecting common choices, displaying prices in local currency and notifying international users about shipping policies. The goal of personalization is to present each user with the optimally tailored experience to convert them by understanding their needs and context. Case studies and examples from an online retailer are provided.
How to build a successful e-mail marketing campaign - Suzanna Chaplin & Warri...
This document provides an overview of how to build a successful email marketing campaign. It discusses topics like creative design, sending strategy, frequency, mobile optimization, subject lines, targeting, retargeting, and optimization. Case studies are presented on campaigns for Tesco Kitchens, Matalan, and Drink Aware that analyze metrics like open rates, click-through rates, and conversions to optimize performance. The key lessons are around testing different elements, considering mobile, analyzing all metrics, segmenting lists based on behavior, and tailoring strategies for different audiences.
The past, present and potential of display advertising - Peter Gowrie-Smith
This document discusses the past, present, and future of display advertising. It outlines how display advertising has grown from a $33 billion industry in 2012 to becoming the dominant form of online advertising, surpassing search. New formats like native advertising, video, and mobile have driven growth. Retargeting and programmatic buying have increased through real-time bidding exchanges. Data collection and targeted advertising are fueling the industry. While challenges around privacy and regulation remain, opportunities in mobile, outdoor digital screens, and innovative ad formats are positioning display to become a $200 billion industry within the next decade.
Advertiser and Publisher 101: 10 Insights
The document provides 10 insights into the complex UK marketing environment:
1) The UK market is both sophisticated and complex, with over 50% of advertisers using 7 or more channels.
2) Consumers are influenced by many factors like race, religion, culture, language, politics, nationality, and socioeconomic status, making the consumer landscape highly complex.
3) The marketing landscape is also complex, highly competitive, and features competing silos between different media brands.
Distribution & Partnership a Formidable Strategy
Etihad Airways partnered with LBi to develop a global distribution and partnership strategy. The objectives were to drive brand impact, expand Etihad's global network, and push its premium products. LBi helped with its global network of local offices and experience in affiliate marketing. Key aspects of the blended strategy included planning cross-channel initiatives, building trust through relationships, and integrating different channels. This approach led to increased investment from Etihad, revenue growth of 35% for affiliates year-over-year, and a positive return on investment for Etihad.
Engaging Facebook through EDGErank, Content and Killer Apps
This document discusses a case study of the Guardian's Facebook social readers program launched in 2011. It allowed users to read, watch, and listen to Guardian content directly in Facebook. It was an experimental way for people to consume Guardian content opt-in through social media. The program generated a lot of discussion and helped increase Facebook referrals, but the prominence of social reading declined and the Guardian later added agreement buttons instead of the original right/wrong ratings.
Turbo Charging your SEO Building Strategy
This document discusses ways to turbo-charge SEO for a travel site called Tripomatic. It identifies several problems such as lacking visibility in search results, duplicate meta data, a complex site architecture with many deep internal links, and a poor backlink profile. The author provides recommendations on how to fix these issues, including streamlining site navigation, removing duplicate content, building relevant backlinks through guest posts and local business partnerships, and bringing back the blog. The overall goal is to gain a realistic understanding of SEO opportunities and technical problems, and then analyze the backlink profile to build useful new links.
For Blog's Sake - Don't You Know I Add Value?
The document discusses testing the influence of premium bloggers on consumer purchases compared to click-path data. It suggests running an experiment to track purchases by users who view a blogger's content versus clicks to better understand the bloggers' influence beyond direct clicks and last-click models. Understanding this broader influence could help optimize affiliate marketing campaigns.
Using Data to Value & Optimise the Affiliate Channel
This document discusses how using big data can help optimize the affiliate marketing channel. It notes that big data involves aggregating and sorting large amounts of data into actionable insights. The document then examines data from the Affiliate Window platform to provide insights like attributing sales to multiple touchpoints, not just the last click, and finding that affiliates drive 25% more sales than the last click model awards. It also analyzes how different affiliate types and more established affiliates contribute more to sales and customer lifetime value over time compared to other channels. The future of big data is seen as enabling true multi-channel marketing by understanding all consumer touchpoints and ensuring a consistent customer journey across channels.
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