So, you want to finally discover how to be successful?
Maybe on a beach, working remote while drinking your favorite cocktail or beer. Or maybe you’ll be sitting on a couch, watching Netflix, and still dreaming.
The document outlines a step-by-step process for creating a successful WordPress blog to earn an income online, including researching keywords, creating engaging content, optimizing the blog, driving targeted traffic, and converting visitors into sales. It notes that becoming wealthy or a millionaire overnight is unlikely, but committing to the full process could result in a full-time income working from home and gaining personal and financial freedom through blogging rather than a get-rich-quick scheme.
Kelvin Newman - #Confex Everything Event Organisers Need to Know About SEOKelvin Newman
The document discusses various techniques for event organizers to perform keyword research for search engine optimization (SEO), including:
1) Using the Google Keyword Planner to understand search volumes for relevant keywords.
2) Analyzing the keywords and phrases used by top ranking pages for relevant search terms.
3) Creating word clouds and Venn diagrams to identify common keywords across top pages and ones unique to your own site.
4) Using Google Translate to generate modified versions of content to identify additional relevant keywords.
5) Leveraging related search suggestions, image search tags, and social media word clouds to expand keyword lists. Proper use of adjectives is also emphasized.
John Watton is Lead marketing for Adobe's Digital Marketing business in Europe, responsible for the marketing strategy and execution of Adobe’s fastest growing business segment and largest international territory.
Read John's presentation "Stop thinking facts, start thinking emotions" from Oi15!
The document discusses optimization and testing in online marketing. It describes how the author learned to optimize websites by digging through log files and testing different variations, drawing inspiration from stories like Bill Murray's character in Groundhog Day who tries different things to win over a girl. The author advocates for a data-driven approach combined with persuasion psychology insights to continuously learn how to better serve visitors through optimization testing. The goal is to understand visitors' needs and test ways to help fulfill those needs for improved outcomes like increased conversions or sales.
The document discusses how marketing is changing from a focus on facts and segmentation to emotions and personalization. It notes that people are exposed to thousands of marketing messages daily across many channels. It advocates using data to deliver personalized, relevant experiences tailored to each individual consumer in order to improve conversion rates, sales, and engagement. The presentation argues that successful marketing in the future will require understanding consumers on an emotional level and combining emotions with science in communications.
Art + Science : The New Marketer - Future of Digital Marketing 2015John Watton
Recent discussions have focussed on putting more science into marketing. But successful marketers will be those who are analytical and data-driven, yet understand brands, storytelling, and experiential marketing. Future marketing leaders must engage both right and left-brain disciplines and balance the art and science of marketing.
So, you want to finally discover how to be successful?
Maybe on a beach, working remote while drinking your favorite cocktail or beer. Or maybe you’ll be sitting on a couch, watching Netflix, and still dreaming.
The document outlines a step-by-step process for creating a successful WordPress blog to earn an income online, including researching keywords, creating engaging content, optimizing the blog, driving targeted traffic, and converting visitors into sales. It notes that becoming wealthy or a millionaire overnight is unlikely, but committing to the full process could result in a full-time income working from home and gaining personal and financial freedom through blogging rather than a get-rich-quick scheme.
Kelvin Newman - #Confex Everything Event Organisers Need to Know About SEOKelvin Newman
The document discusses various techniques for event organizers to perform keyword research for search engine optimization (SEO), including:
1) Using the Google Keyword Planner to understand search volumes for relevant keywords.
2) Analyzing the keywords and phrases used by top ranking pages for relevant search terms.
3) Creating word clouds and Venn diagrams to identify common keywords across top pages and ones unique to your own site.
4) Using Google Translate to generate modified versions of content to identify additional relevant keywords.
5) Leveraging related search suggestions, image search tags, and social media word clouds to expand keyword lists. Proper use of adjectives is also emphasized.
John Watton is Lead marketing for Adobe's Digital Marketing business in Europe, responsible for the marketing strategy and execution of Adobe’s fastest growing business segment and largest international territory.
Read John's presentation "Stop thinking facts, start thinking emotions" from Oi15!
The document discusses optimization and testing in online marketing. It describes how the author learned to optimize websites by digging through log files and testing different variations, drawing inspiration from stories like Bill Murray's character in Groundhog Day who tries different things to win over a girl. The author advocates for a data-driven approach combined with persuasion psychology insights to continuously learn how to better serve visitors through optimization testing. The goal is to understand visitors' needs and test ways to help fulfill those needs for improved outcomes like increased conversions or sales.
The document discusses how marketing is changing from a focus on facts and segmentation to emotions and personalization. It notes that people are exposed to thousands of marketing messages daily across many channels. It advocates using data to deliver personalized, relevant experiences tailored to each individual consumer in order to improve conversion rates, sales, and engagement. The presentation argues that successful marketing in the future will require understanding consumers on an emotional level and combining emotions with science in communications.
Art + Science : The New Marketer - Future of Digital Marketing 2015John Watton
Recent discussions have focussed on putting more science into marketing. But successful marketers will be those who are analytical and data-driven, yet understand brands, storytelling, and experiential marketing. Future marketing leaders must engage both right and left-brain disciplines and balance the art and science of marketing.
Reinventing Marketing in the Age of Digital, ICT Spring 2015, LuxembourgJohn Watton
The role of marketing has gone through more transformation in the last two years than in the previous fifty. Successful brands now have a marketing team that thinks beyond marketing, puts mobile first and understands that a brand is truly defined by the experience it creates for its customers. Find out why the rules of the marketing game have changed and how marketing is going through its biggest transformation ever.
The document discusses ways to improve one's financial situation by starting their own business rather than relying on traditional jobs or gambling methods. It notes that most businesses fail within the first year and outlines a new model of building "mini income streams" that require little ongoing effort or attention once established. The goal is to set up multiple streams over time to generate residual income that grows without much ongoing work. It suggests this approach can increase one's chances of financial success compared to traditional jobs or businesses if provided a detailed plan and training.
Kelvin Newman presents five practical methods for identifying new keyword ideas by analyzing how competitors talk about related topics on their websites, social media, and Google search results. These methods include using text analysis tools to compare page text across top search results; creating word clouds and Venn diagrams to identify common and unique words; translating pages to expose subtle linguistic differences; and analyzing related search terms, hashtags, and Pinterest image captions. The goal is to understand how others discuss a topic to optimize pages for relevant search queries.
This document summarizes a presentation about Very Large Filesystems (VLFs) in SQL Server. It provides background on the presenter and defines a VLF as a virtual log file that breaks transaction log files into smaller chunks. It explains that too many or too few VLFs can cause performance issues and provides steps on how to check the number of VLFs and correct any issues through manual resizing of the transaction log file. The key points are that the optimal number of VLFs depends on factors like log throughput and backup frequency and finding the right balance is important for performance.
How Chunky Do You Need To Be?: Adaptive Content Strategies For The Real WorldChristopher Grant Ward
Okay, we get it. No more blobs. Make things chunky. Separate content from code.
But this is easier said than done.
Most content professionals work with small budgets or cope with big bureaucracies. We can't move forward on ideals alone. We need practical approaches (and dare we say, compromises) for implementing adaptive content in our day-to-day jobs. Instead of discussing in vain how to build perfect solutions, let's look closely at real-world case studies of people who have made tough calls and tradeoffs to move toward adaptive content in ways that solved actual problems.
Adaptive content requires a cultural shift in thinking, and along the way, we need to be able to allow ourselves some tradeoffs. Many situations today cannot realistically support, or even require, the chunkiest solution possible. When could a little WYSIWYG sometimes be a good thing? Is it heresy to allow the errant blob into your content management system for a special use case? As we defend the purity of content, it's also our responsibility as strategists to empower content creators to do their jobs well. Sure, the larger theory is exciting to think about, we'd like to talk more about the things we can actually start doing when we arrive to work the next morning.
How to run your startup for under $2000 a year with all the tools for big bus...Gavin Killen
Start up? Need to Bootstrap? Want all the online tools you need to get up and running but are on a tight budget?
I've updated this presentation to help anyone starting out or planning to start out or start up a new business budget out for the IT resources they will need.
This is just my personal approach to cover everything that I needed as a business and the advice I give Start Up companies.
Your website is your business lifeline to profitability and sustainability. Your website has to be found (SEO). It has to be secure. And it needs to be engaging, mobile friendly, and fast (UX, or user experience). Here are some simple tips to a profitable website that can be found by your customers and prospects.
Learn the secrets to self-employed success for solo-base professionals. This is the perfect time to work for yourself, but you've got to know the secrets.
Email Mastery: Webinar #2 - Why You Should NOT Check Email First Thing in the...Steuart G. Snooks
This is an abbreviated slideshow of the 7 Reasons to NOT Check Email First Thing in the Morning - a follow up resource for those attending the recent webinar by Email Strategist Steuart Snooks, CEO at Solutions for Success. See more information at www.emailtiger.com.au
Organization, Architecture, Autonomy and Accountability (2020)Kevin Goldsmith
Many consider agile a process to implement within an existing organization. A set of rules to follow that will produce some useful outcomes. This approach can provide improvements in many different structures of organizations. As agile maturity improves, however, the benefits can become limited by the structure and culture of the organization itself.
Agile is more than a framework for organizing tasks for a team. Agile is a culture, a mindset and a structure for improving the velocity of innovation and providing real business value to customers. To gain the most benefit from Agile it must be considered as part of a more extensive system that incorporates organizational structure, software architecture, and company culture.
This talk considers the interactions between how the work, the software, and the people are organized in high performing agile organizations. Using my own experiences at companies large and small, I will share what I have learned and some best practices I use. These lessons will help you as you improve and scale your Agile teams.
I will discuss:
* How to structure your organization to remove the bottlenecks in coordination and decision-making that can slow velocity to a crawl
* How to take advantage of modern systems architectures to allow teams to move faster
* Using data to provide accountability for autonomous teams without creating more process
By the end, you will have concrete examples and ideas that you can bring back to your team to help you improve and scale agile within your organization.
Want to be more creative - immediately & effortlessly - without trying to be more creative - There are a few easy things you can do that will help connect your body and brain so they can work together to support you. This first tip is HOW TO USE LIGHT to enhance your creativity. Test these tips for yourself.
The document discusses how understanding neuroscience and the unconscious mind can help improve digital marketing efforts. It explains that most purchase decisions are driven by the unconscious mind rather than conscious decision making. Various digital marketing techniques are presented that aim to stimulate the brain's reward and happiness centers, such as gamification, in order to increase customer engagement and drive positive brand attitudes. Case studies show how implementing neuro-digital marketing strategies led to significant results for companies.
How Did We Get Here? My talk at Eat Your GreensSamuel Scott
Samuel Scott's opening speech at the Amsterdam release celebration of Eat Your Greens, a collection of writings from some of the top marketers in the world.
The document discusses the third and final day of Mobile World Congress (MWC15). It highlights a session on mobile industry-led innovation as the favorite session of the day. Before leaving, it notes taking one last look at the IBM Mobile booth and stream, praising the great content coming out of it. In conclusion, it thanks IBM MobileFirst for including them at MWC15 and encourages checking out more content from IBM MobileFirst.
As a Product Manager, you're accountable for an outcome - but you rely on your team to deliver.
So what does good agile delivery look like, and how do you know if you've got it?
Are you on track to meet the expectations that you've set?
What should you expect from your delivery teams (and what's your end of the bargain)?
How can you get your teams focussed on value?
And how can agile delivery be predictable? Isn't that an oxymoron?
This document provides tips and information about internet security and password best practices. It discusses the threats posed by hackers and malware online. It then offers recommendations for creating stronger passwords, such as using passphrases that are long and memorable rather than following outdated guidelines. The document also introduces password managers as a tool for generating and storing unique, secure passwords for all accounts. LastPass and KeePass are highlighted as popular and effective password manager options.
Mascha driessen - Time for changing business models in media, may 15th 2013Microsoft
The document discusses how business models in media are changing rapidly as consumers gain more control over what and how they consume content. It notes that video now accounts for 90% of internet traffic and that platforms like YouTube and social media are challenging traditional media companies. New models are emerging where audiences and content creators can monetize directly through advertising, rentals, subscriptions and branded content. For media companies to survive, they need to create compelling content at scale across multiple platforms and find new ways to generate revenue from digital audiences.
(1) The document discusses strategies for standing out on social media, including listening to conversations, engaging with influencers, creating different types of content, and leveraging trends like video.
(2) It also provides an overview of Connecting Devon and Somerset, a broadband rollout program, and tips for taking better photos and videos to engage online audiences.
(3) Additionally, the document reviews tools for planning content, building an expert profile, and measuring social media impact, encouraging attendees to identify actions for applying the strategies discussed.
This document discusses top digital trends for 2015, as presented by Ben at a #letstalkdigital event. The key points include:
1. Social media marketing and the importance of engaging customers through social channels in a relatable way.
2. Marketing automation and how triggers and quality content can be used to engage new and existing customers across touchpoints.
3. Mobile marketing and developing experiences for all devices including new technologies like the iWatch and how payments may change.
4. The growth of big data and how analytics can be used to refine data and segment customers.
5. Content marketing and the importance of creating engaging, creative content to reach relevant audiences through different channels.
Lead The Enterprise Social Revolution: How to Drive Sustainable AdoptionDux Raymond Sy
This document discusses the rise of social media and how it has driven changes in how companies operate. It notes that 84% of organizations have remote workers and people now use an average of 4 devices daily. It also discusses how social capabilities have removed barriers of geography and time. The document advocates that social media should be seamlessly integrated into tools used for work to facilitate purposeful collaboration across organizations. It provides examples of how companies have used social media for projects, training, and measuring business value.
Reinventing Marketing in the Age of Digital, ICT Spring 2015, LuxembourgJohn Watton
The role of marketing has gone through more transformation in the last two years than in the previous fifty. Successful brands now have a marketing team that thinks beyond marketing, puts mobile first and understands that a brand is truly defined by the experience it creates for its customers. Find out why the rules of the marketing game have changed and how marketing is going through its biggest transformation ever.
The document discusses ways to improve one's financial situation by starting their own business rather than relying on traditional jobs or gambling methods. It notes that most businesses fail within the first year and outlines a new model of building "mini income streams" that require little ongoing effort or attention once established. The goal is to set up multiple streams over time to generate residual income that grows without much ongoing work. It suggests this approach can increase one's chances of financial success compared to traditional jobs or businesses if provided a detailed plan and training.
Kelvin Newman presents five practical methods for identifying new keyword ideas by analyzing how competitors talk about related topics on their websites, social media, and Google search results. These methods include using text analysis tools to compare page text across top search results; creating word clouds and Venn diagrams to identify common and unique words; translating pages to expose subtle linguistic differences; and analyzing related search terms, hashtags, and Pinterest image captions. The goal is to understand how others discuss a topic to optimize pages for relevant search queries.
This document summarizes a presentation about Very Large Filesystems (VLFs) in SQL Server. It provides background on the presenter and defines a VLF as a virtual log file that breaks transaction log files into smaller chunks. It explains that too many or too few VLFs can cause performance issues and provides steps on how to check the number of VLFs and correct any issues through manual resizing of the transaction log file. The key points are that the optimal number of VLFs depends on factors like log throughput and backup frequency and finding the right balance is important for performance.
How Chunky Do You Need To Be?: Adaptive Content Strategies For The Real WorldChristopher Grant Ward
Okay, we get it. No more blobs. Make things chunky. Separate content from code.
But this is easier said than done.
Most content professionals work with small budgets or cope with big bureaucracies. We can't move forward on ideals alone. We need practical approaches (and dare we say, compromises) for implementing adaptive content in our day-to-day jobs. Instead of discussing in vain how to build perfect solutions, let's look closely at real-world case studies of people who have made tough calls and tradeoffs to move toward adaptive content in ways that solved actual problems.
Adaptive content requires a cultural shift in thinking, and along the way, we need to be able to allow ourselves some tradeoffs. Many situations today cannot realistically support, or even require, the chunkiest solution possible. When could a little WYSIWYG sometimes be a good thing? Is it heresy to allow the errant blob into your content management system for a special use case? As we defend the purity of content, it's also our responsibility as strategists to empower content creators to do their jobs well. Sure, the larger theory is exciting to think about, we'd like to talk more about the things we can actually start doing when we arrive to work the next morning.
How to run your startup for under $2000 a year with all the tools for big bus...Gavin Killen
Start up? Need to Bootstrap? Want all the online tools you need to get up and running but are on a tight budget?
I've updated this presentation to help anyone starting out or planning to start out or start up a new business budget out for the IT resources they will need.
This is just my personal approach to cover everything that I needed as a business and the advice I give Start Up companies.
Your website is your business lifeline to profitability and sustainability. Your website has to be found (SEO). It has to be secure. And it needs to be engaging, mobile friendly, and fast (UX, or user experience). Here are some simple tips to a profitable website that can be found by your customers and prospects.
Learn the secrets to self-employed success for solo-base professionals. This is the perfect time to work for yourself, but you've got to know the secrets.
Email Mastery: Webinar #2 - Why You Should NOT Check Email First Thing in the...Steuart G. Snooks
This is an abbreviated slideshow of the 7 Reasons to NOT Check Email First Thing in the Morning - a follow up resource for those attending the recent webinar by Email Strategist Steuart Snooks, CEO at Solutions for Success. See more information at www.emailtiger.com.au
Organization, Architecture, Autonomy and Accountability (2020)Kevin Goldsmith
Many consider agile a process to implement within an existing organization. A set of rules to follow that will produce some useful outcomes. This approach can provide improvements in many different structures of organizations. As agile maturity improves, however, the benefits can become limited by the structure and culture of the organization itself.
Agile is more than a framework for organizing tasks for a team. Agile is a culture, a mindset and a structure for improving the velocity of innovation and providing real business value to customers. To gain the most benefit from Agile it must be considered as part of a more extensive system that incorporates organizational structure, software architecture, and company culture.
This talk considers the interactions between how the work, the software, and the people are organized in high performing agile organizations. Using my own experiences at companies large and small, I will share what I have learned and some best practices I use. These lessons will help you as you improve and scale your Agile teams.
I will discuss:
* How to structure your organization to remove the bottlenecks in coordination and decision-making that can slow velocity to a crawl
* How to take advantage of modern systems architectures to allow teams to move faster
* Using data to provide accountability for autonomous teams without creating more process
By the end, you will have concrete examples and ideas that you can bring back to your team to help you improve and scale agile within your organization.
Want to be more creative - immediately & effortlessly - without trying to be more creative - There are a few easy things you can do that will help connect your body and brain so they can work together to support you. This first tip is HOW TO USE LIGHT to enhance your creativity. Test these tips for yourself.
The document discusses how understanding neuroscience and the unconscious mind can help improve digital marketing efforts. It explains that most purchase decisions are driven by the unconscious mind rather than conscious decision making. Various digital marketing techniques are presented that aim to stimulate the brain's reward and happiness centers, such as gamification, in order to increase customer engagement and drive positive brand attitudes. Case studies show how implementing neuro-digital marketing strategies led to significant results for companies.
How Did We Get Here? My talk at Eat Your GreensSamuel Scott
Samuel Scott's opening speech at the Amsterdam release celebration of Eat Your Greens, a collection of writings from some of the top marketers in the world.
The document discusses the third and final day of Mobile World Congress (MWC15). It highlights a session on mobile industry-led innovation as the favorite session of the day. Before leaving, it notes taking one last look at the IBM Mobile booth and stream, praising the great content coming out of it. In conclusion, it thanks IBM MobileFirst for including them at MWC15 and encourages checking out more content from IBM MobileFirst.
As a Product Manager, you're accountable for an outcome - but you rely on your team to deliver.
So what does good agile delivery look like, and how do you know if you've got it?
Are you on track to meet the expectations that you've set?
What should you expect from your delivery teams (and what's your end of the bargain)?
How can you get your teams focussed on value?
And how can agile delivery be predictable? Isn't that an oxymoron?
This document provides tips and information about internet security and password best practices. It discusses the threats posed by hackers and malware online. It then offers recommendations for creating stronger passwords, such as using passphrases that are long and memorable rather than following outdated guidelines. The document also introduces password managers as a tool for generating and storing unique, secure passwords for all accounts. LastPass and KeePass are highlighted as popular and effective password manager options.
Mascha driessen - Time for changing business models in media, may 15th 2013Microsoft
The document discusses how business models in media are changing rapidly as consumers gain more control over what and how they consume content. It notes that video now accounts for 90% of internet traffic and that platforms like YouTube and social media are challenging traditional media companies. New models are emerging where audiences and content creators can monetize directly through advertising, rentals, subscriptions and branded content. For media companies to survive, they need to create compelling content at scale across multiple platforms and find new ways to generate revenue from digital audiences.
(1) The document discusses strategies for standing out on social media, including listening to conversations, engaging with influencers, creating different types of content, and leveraging trends like video.
(2) It also provides an overview of Connecting Devon and Somerset, a broadband rollout program, and tips for taking better photos and videos to engage online audiences.
(3) Additionally, the document reviews tools for planning content, building an expert profile, and measuring social media impact, encouraging attendees to identify actions for applying the strategies discussed.
This document discusses top digital trends for 2015, as presented by Ben at a #letstalkdigital event. The key points include:
1. Social media marketing and the importance of engaging customers through social channels in a relatable way.
2. Marketing automation and how triggers and quality content can be used to engage new and existing customers across touchpoints.
3. Mobile marketing and developing experiences for all devices including new technologies like the iWatch and how payments may change.
4. The growth of big data and how analytics can be used to refine data and segment customers.
5. Content marketing and the importance of creating engaging, creative content to reach relevant audiences through different channels.
Lead The Enterprise Social Revolution: How to Drive Sustainable AdoptionDux Raymond Sy
This document discusses the rise of social media and how it has driven changes in how companies operate. It notes that 84% of organizations have remote workers and people now use an average of 4 devices daily. It also discusses how social capabilities have removed barriers of geography and time. The document advocates that social media should be seamlessly integrated into tools used for work to facilitate purposeful collaboration across organizations. It provides examples of how companies have used social media for projects, training, and measuring business value.
Executive Summary
What a difference a year makes. In 2012, the Newfronts were a mish mosh of original series announcements
that included the likes of top-name talent like Anthony Zuker and Jay-Z, lots of talk of device and
technology and a significant amount of “we’re better than TV”. Well, a year has gone by and it’s safe to
say that Yahoo!’s “Burning Love” (proven by the fact that it’s now being aired on E!) was the only true
success from 2012. Given the significant changes in direction, we can assume that most of the digital
networks figured out that they got it all wrong last year.
Learning Lunch. Prob won't make much sense without me wittering on in the background. About setting up the new business, branded utility, some Google stuff and a few pieces of inspiration (do check out the Royal Society Animate videos on YouTube, the one on time is incredible).
Towards A Content Strategy That Sells Persuasion Labsjoanna_wiebe
Content is king... but content strategies tend to do a little work - and stop just before they get to the good stuff: increasing conversion. This PPT asks us to move to the next level in content strategy - a level that solves for shareholders.
Marketing at the Speed of Content: How to Keep Up in a Content-Driven WorldUpwork
The document discusses the challenges that marketers face in keeping up with the vast amount of user-generated content shared every minute across various online channels. It notes that relying solely on in-house teams or agencies to produce customized content for each channel is unrealistic due to constraints around quality, speed, and cost. The document proposes that marketers can address this challenge by leveraging online freelance talent from a global pool of pre-vetted professionals. It provides an example of a company that was able to dramatically reduce costs and improve quality and turnaround time for a video project by working with freelancers accessed through an online platform.
This document summarizes Pascal Rettig's presentation on cracking the customer acquisition nut. Some key points include:
- Rettig discusses different approaches to customer acquisition like being a "hustler", "grinder", or "quant". He advocates taking a hacker/quantitative approach.
- He provides examples of customer acquisition "hacks" like testing different pricing/presentation, coining new marketing terms, using Bitly and SEM for market research, and blogging long-tail keywords.
- For their company Webiva, their challenges include convincing businesses to transition to a new website platform and proving their online presence can provide the same value as an in-person sales meeting. He advocates branding, reducing friction
Success at scale be cool, be generous, be Voltron jprota
I’ve been at IBM for almost two years now and have worked with hundreds of social teams around the world telling amazing stories about IBM’s technologies, people, culture, and clients. Here are three ways we’re driving success at this scale:
⁃ Be cool
⁃ Be generous
⁃ Be Voltron
⁃Be cool
⁃Be generous
⁃Be Voltron
James Birchler discusses scaling product development at IMVU using a Lean Startup approach. Initially, IMVU's product development process worked well for a small team but failed as the team grew. Changes included appointing a single product owner, adopting agile practices like Scrum with 3-week sprints, standardizing processes, limiting team sizes to 4 engineers, and continuously adapting the process based on lessons learned. Applying the Build-Measure-Learn loop helped transform teams into the most productive Birchler had seen.
Accelerate the Buyer's Journey with Always-On NurturingG3 Communications
The document discusses how marketers can better nurture prospects by focusing on always-on engagement rather than one-time interactions. It notes that prospects are overwhelmed with marketing messages daily and have short attention spans. Traditional nurturing via weekly emails is ineffective as it catches prospects' attention but then releases them. The document advocates taking cues from Netflix, which maximizes ongoing engagement by personalizing recommendations to keep users continuously engaged on its platform. It proposes an approach of always-on nurturing to better hold prospects' attention across channels over time.
Video marketing is a powerful way to promote businesses online. It can grab attention and help establish authority. Recent studies show that over half of people watch online videos, and videos are more engaging than other forms of content like articles. To be successful with video marketing, videos need to be interesting, provide value to the target audience, and entice viewers to learn more on the creator's website. It is also important to share videos on platforms like YouTube to reach large audiences and help videos go viral.
The document provides tips on how to stand out on social media. It discusses listening to conversations on social media through hashtags and searches. It also discusses sharing content through influencers and creating engaging content like images, videos and blogs. The document outlines a social media engagement ladder and emphasizes creating content, using photography tips, and experimenting with video. It highlights trends for 2015 like vlogging and humanizing brands. Case studies show how businesses have used social media successfully.
2016 Social Media Trends Chattanooga Apartment AssociationAnsley Sudderth
The document provides an overview of 8 social media trends for property managers in 2016 presented by Ansley Sudderth. The trends discussed include: creating "youtility" or useful content, the explosion of visual marketing, the importance of going mobile, advocacy through employee contests, real-time marketing, cross-functional team integration, maintaining a presence on multiple social platforms, and using micro-video and live streaming. The presentation emphasizes the importance of visual content, mobile optimization, and creating useful content that adds value for consumers.
“Live and Targeted” - The Future of Digital VideoGreg Fry
1) Video is becoming the dominant format for online content as technologies have advanced to allow live streaming and interactive video experiences.
2) In the future, video will become more interactive, with users able to participate in videos and make purchases directly from video content. Video conversations will also become more common through platforms like Snapchat and WhatsApp.
3) Personalized, targeted video using individual user data will enable highly customized video advertisements and experiences for each viewer. Influencer marketing through video celebrities will also grow in importance.
Willem Brom (EndemolShine) over non-scripted voor streamersMedia Perspectives
Dit zijn de slides afkomstig uit de presentatie van Willem Brom (EndemolShine) gegeven op 6 oktober 2020 tijdens het Cross Media Café - Video voor nieuwe platforms.
Jordi van de Bovenkamp (MediaMonks) met vijf tips voor fit-for-format-contentMedia Perspectives
Dit zijn de slides afkomstig uit de presentatie van Jordi van de Bovenkamp (MediaMonks) gegeven op 6 oktober 2020 tijdens het Cross Media Café - Video voor nieuwe platforms.
Dit zijn de slides afkomstig uit de presentatie van Laura Veenema (NewBe) gegeven op 6 oktober 2020 tijdens het Cross Media Café - Video voor nieuwe platforms
Dit zijn de slides afkomstig uit de presentatie van Gerard de Kloet (NOS) gegeven op 6 oktober 2020 tijdens het Cross Media Café - Video voor nieuwe platforms
Paulo Lopes Escudeiro over nieuwe TikTok-gewoontes @ Cross Media Café - Nieuw...Media Perspectives
Paulo Lopes Escudeiro, Director Brand Strategy (TikTok) bij Creator Network International BV over nieuwe gewoontes van TikTok gebruikers en hoe mediamakers en brands daarmee omgaan.
Datum: dinsdag 19 mei 2020
Event: Cross Media Café - Nieuwe rol voor het publiek
Dit zijn de slides afkomstig uit de presentatie gegeven op 12 mei 2020 tijdens de online MediaTalk door Tom van den Broek (NOS digital) en Marieke de Vries (coördinator 75 jaar bevrijding NOS)
Paul Bojarski (Sceenic) over Watch Together @ CMC - Innovatie in coronatijdenMedia Perspectives
Paul Bojarski, CEO Sceenic, vertelt over de nieuwe formats die met Sceenic Events Solution gerealiseerd worden rond archiefmateriaal. Zo keken fans samen met boxer Dave Allen naar een oude wedstrijd, waarbij Allen commentaar gaf en met fans praatte.
Datum: 21 april 2020
Cross Media Café - Innovatie in coronatijden
Tomas van den Spiegel (Flanders Classics) en Jorre Belpaire (Kiswe Mobile) ov...Media Perspectives
Tomas van den Spiegel, CEO Flanders Classics en Jorre Belpaire, Head of Europe Kiswe Mobile over de virtuele Ronde van Vlaanderen – een massaal bekeken wielerwedstrijd met coureurs die vanuit huis op hun eigen fiets meededen aan een digitale wedstrijd.
Datum: 21 april 2020
Cross Media Café - Innovatie in coronatijden
Geraldine Macqueron (GAME OVER) over het initiatief Creators United @ CMC - I...Media Perspectives
Geraldine Macqueron, Executive Director Escape Events Europe bij GAME OVER – die samen met 17 andere escape room ondernemers verzameld in Creators United een online escape room ontwikkelde die inmiddels door duizenden Nederlanders is bezocht.
Datum: 21 april 2020
Cross Media Café - Innovatie in coronatijden
Arno Scharl (webLyzard technology) over online corona sentimenten weergeeft @...Media Perspectives
Arno Scharl, Managing Partner at webLyzard technology, over het REtv dashboard dat online corona sentimenten weergeeft
Datum: 21 april 2020
Cross Meda Café - Innovatie in coronatijden
William Linders (ODMedia) over de opkomst van SVOD en AVODMedia Perspectives
Op maandag 7 oktober presenteerde William Linders (ODMedia) over de opkomst van SVOD en AVOD. Met uitleg waarom TVOD stagneert en SVOD groeit. Ook was er in zijn presentatie aandacht voor de reden waarom de distributiemarkt wordt gedomineerd door internationale partijen.
Suzan Hoogland (GfK) over hoe de Nederlander 'Video' consumeertMedia Perspectives
Tijdens de expertsessie Video on Demand op maandag 7 oktober presenteerde Suzan Hoogland (GfK) over hoe de Nederlander 'video' consumeert. Met antwoord op de vragen:
- Welke platforms
- Welke doelgroepen
- Welke Merken
Joey Scheufler (Prappers Media) @ CMC Nieuwe InterfacesMedia Perspectives
The document discusses best practices for developing voice assistants, including focusing on answering real human questions with real human insight, addressing the core questions of who, what, where, when, why and how, and measuring success based on conversation length, frequency of use, and volume of use. It also stresses the importance of understanding customers and adding value at different points in their journey.
19. The world is the new living room
Twitter is the new Spotify
20. Google is the new Financial Times
YouTube is the new Hulu
21. Nike is the new EndemolYouTube is the new CNN
YouTube is the new Talpa
Twitter is the new Spotify
Twitter is the new NBC
Google is the new AKQA
The world is the new
livingroom
The Media value chain is changing…
22. • How to increase scale and reach whilst being relevant
• How to deal with the blurred lines consumers are now facing
• What is the role of Social, and thus the audience itself, in TV
• Which choices do you have for distribution of your content
• How can we measure across screens
• How can we close the gap between technology and publishers
• What is ‘compelling content’
• How can we generate equal revenue from the mobile consumer
• How to make up for loss in the old business model
5556&
45. 45
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