Cadbury has presented several advertisements over time to promote their chocolate products. Some key strategies and ads discussed include:
1) Early Cadbury Dairy Milk ads focused on connecting with customers and conveying the message that Cadbury brings out childlike happiness.
2) The "Pappu Pass Hogaya" ad strategically promoted the brand in small towns by celebrating a student's exam success with Cadbury.
3) The "Naya Dosti Ka Shubh Aarambh" ad transformationally portrayed the beginning of a new friendship between two young people using Cadbury to celebrate the occasion.
4) Cadbury Silk ads aimed to show how their chocolate can improve experiences
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...Hypup Media
A simple but comprehensive presentation from Hypup on Cadbury India.
The presentation will take you through the product mix of Cadbury India as well as how they are segmenting, targeting and positioning the company in the minds of target consumers.
The presentation will be helpful to business people, entrepreneurs and students since it explains the different elements of marketing strategy followed by world leader in confectionery market
Marketing : Repositioning Strategies of Cadbury Dairy MilkRohan Bharaj
The presentation tries to cover the repositioning strategies adopted by Cadbury Dairy Milk since the 1990s to keep reinventing their image in the minds of the customers.
Marketing Report: Segmentation, Targeting, Positioning and Product Mix of Cad...Hypup Media
A simple but comprehensive presentation from Hypup on Cadbury India.
The presentation will take you through the product mix of Cadbury India as well as how they are segmenting, targeting and positioning the company in the minds of target consumers.
The presentation will be helpful to business people, entrepreneurs and students since it explains the different elements of marketing strategy followed by world leader in confectionery market
Marketing : Repositioning Strategies of Cadbury Dairy MilkRohan Bharaj
The presentation tries to cover the repositioning strategies adopted by Cadbury Dairy Milk since the 1990s to keep reinventing their image in the minds of the customers.
Performed category analysis of Chocolate Confectionery in India
• Conducted a primary survey on chocolate customers to know their consumption behaviour and perception of Cadbury Dairy Milk
• Analysed Cadbury Dairy Milk and its extensions, brand positioning, brand elements, brand communication strategies, signature stories, packaging evolution over the years, its competition in the Indian Chocolate confectionery market
• Recommended brand extension strategies
Aim of this presentation is to analyse challenges, orientation, concepts, SWOT and related issues in respect of Cadbury’s operations in India.
A ppt by students of PGDM 2012-14 of Era Business School, New Delhi
The presentation covers almost all areas of cadbury business starting from its origin, history, SWOT analysis, HR function, Finance function, Production & Operation, recent news and others.
I hope it will be beneficial to you.
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
Report on Consumer behavior towards dairy milkPrateek Pawar
Consumer behavior research is continuous process. Understanding consumer is never ending, it gives insights to marketer to adapt his marketing strategies. The objective on studying the consumer behavior is to understand the behavior of the consumer in quite deep. This study is to understand CB towards FMCG we have taken product of Dairy milk chocolate. Study involves both primary data and secondary data.
CADBURY DAIRY MILK ADVERTISING CHANGE IN INDIASugandha Gupta
This presentation truly depicts the transformation in the advertising strategy of CADBURY DAIRY MILK from children to the adults to the teenagers... including the people in the rural areas and celebrating happiness with cadbury. It depicts the INDIANISATION of the advertising campaign of cadbury dairy milk in INDIA and changing the CADBURY DAIRY MILK from a chocolate to sweet which has become an indespensible part of our lives. :)
Performed category analysis of Chocolate Confectionery in India
• Conducted a primary survey on chocolate customers to know their consumption behaviour and perception of Cadbury Dairy Milk
• Analysed Cadbury Dairy Milk and its extensions, brand positioning, brand elements, brand communication strategies, signature stories, packaging evolution over the years, its competition in the Indian Chocolate confectionery market
• Recommended brand extension strategies
Aim of this presentation is to analyse challenges, orientation, concepts, SWOT and related issues in respect of Cadbury’s operations in India.
A ppt by students of PGDM 2012-14 of Era Business School, New Delhi
The presentation covers almost all areas of cadbury business starting from its origin, history, SWOT analysis, HR function, Finance function, Production & Operation, recent news and others.
I hope it will be beneficial to you.
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
Report on Consumer behavior towards dairy milkPrateek Pawar
Consumer behavior research is continuous process. Understanding consumer is never ending, it gives insights to marketer to adapt his marketing strategies. The objective on studying the consumer behavior is to understand the behavior of the consumer in quite deep. This study is to understand CB towards FMCG we have taken product of Dairy milk chocolate. Study involves both primary data and secondary data.
CADBURY DAIRY MILK ADVERTISING CHANGE IN INDIASugandha Gupta
This presentation truly depicts the transformation in the advertising strategy of CADBURY DAIRY MILK from children to the adults to the teenagers... including the people in the rural areas and celebrating happiness with cadbury. It depicts the INDIANISATION of the advertising campaign of cadbury dairy milk in INDIA and changing the CADBURY DAIRY MILK from a chocolate to sweet which has become an indespensible part of our lives. :)
The new model for future marketing – Marketing 3.0 – treats customers not as mere consumers but multi–dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, described about in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, famous for his "4 P′s of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank
One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
Key Features of The Italian Restaurants.pdfmenafilo317
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At Taste Of Middle East, we believe that food is not just about satisfying hunger, it's about experiencing different cultures and traditions. Our restaurant concept is based on selecting famous dishes from Iran, Turkey, Afghanistan, and other Arabic countries to give our customers an authentic taste of the Middle East
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Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
3. Cadbury Dairy Milk :
•kuch baat hai hum sabhi me, kuch khaas hai hum sabhi
me .….. music tone to follow as background music for
this ad.
• Message Strategy: Identifying customer
benefits that can be used as advertising appeals
•No particular situation or moment to enjoy with
Cadbury Dairy milk.
• Asli swaad zindagi ka !!!!!
4. •Creative Strategy: No age limit, it bring our childish
moment again.
•Message Source: India is a cricket crazy country thus
more people has connected with it.
•Objectivity: Connect with cricket fans and the cricketers.
•Reason: Ad shows the happiest moment of cricket world,
the ad had became more popular only because of dance.
7. MESSAGE STRATEGY
The message Strategy used here is that the brand
continues to address the lower sections of small
towns .
Passing an exam always calls for a celebration.
But when the old student finally clears his 12th
standard exams, it calls for a sweeter celebration ,
With Cadbury’s Dairy Milk .
12th standard which is considered as a milestone
is used to strategize and convey the message .
8. CREATIVE STRATEGY
The concept of using pappu and his passing of an
exam to put forward a strong message was the
creative strategy or idea used behind creating an
impact or memory about brand
The stratgey of anticipation towards the start was
also used , This also helps in keeping people glue
to the end of the ad so that they know the main
reason of the message
9. MESSAGE SOURCE
The message source used here was the television .
The message source was given by a well renowned
actor Amitabh bachchan .
The reason of success of this ad was its simple
message given through Amitabh Bachchan and a pappu
( An old student )
10. PERSONAL OR NON PERSONAL
COMMUNICATION CHANNEL
The channel used here was a highly effective
personal communication .
The ad clearly shows that a there is a personal
connect between a lot of people who shared
happiness because of pappu passing the exam
11. INFORMATIONAL OR TRANSFORMATIONAL
The “pappu pass hogaya” is a tranformational ad
.
The core essence of Cadbury’s Dairy Milk has
always been happiness and this has been
extensively used in the ad
It transforms a person’s perception that every
happy moment is supposed to be celebrated with
a dairy milk
13. MESSAGE STRATEGY
Cadbury Dairy Milk, India's favorite chocolate
brand, celebrates the beginning of new friendships
with its latest ad , 'nayi dosti ka shubh aarambh'.
The Ad showcases the first magical moments of a
blossoming friendship between a young girl and boy
on the sidelines of a wedding, an occasion that in
itself connects to new relationships.
The traditional setting, combined with the
contemporary twist results in an easily relatable and
youthful ad .
14. CREATIVE STRATEGY & MESSAGE
SOURCE
The new commercial is out at a traditional wedding
ceremony, A teenage girl and boy exchange notes on
how every family has a "dancing uncle/aunty" and an
"allergic aunty/uncle".
They quickly realize that the two families have much
more in common than they thought. When the girl
excitedly asks, "Tumhaari family mein mere jaisa kaun
hai?" the boy smiles and replies"Main".
The message source over here was given by two new
young actors and this created a spark because it could be
easily related with the youngsters of our country .
15. TRANSFORMATIONAL OR INFORMATIONAL
The ad is a transformational ad , because it
transofrms happiness in the purest relationships
ever FRIENDSHIP .
It also conveys and brings two strangers together
in a significant way and gives a message towards
the end .
17. Cadbury Dairy Milk Silk:
•Kiss me, miss me…..a jazz music tone to
follow as background music for this ad.
• Message Strategy: When stuck in traffic
enjoy a Cadbury Dairy milk Silk.
•Even when you have your own Silk, the
chocolate is so tempting that you want
even more.
18. •Creative Strategy: Explore the Life of today’s working
professional. Today most of the youth spends a lot of time
in their car.
•Message Source: Two individuals representing the
common working average indian .
•Objectivity: Connect with youth and working
professionals.
•Reason: Time spend in the car in traffic can be turned
into fun by sharing a Cadbury or enjoying a Dairy milk
silk. The change in the Silk bar of chocolate, which was
made more silkier.
19. •Transformational (Emotional): This
Advert from Cadbury for the product Dairy
Milk Silk is Transformational. One to
Many.
•The advertisement is to relate the daily life
of professionals or travelers. Dairy Milk
silk is launched with a more Silkier Texture
and better taste.
•Make new Friends with a Dairy Milk Silk.
21. Cadbury Rich Dry Fruit Celebrations:
•Pyaar se baana ke dekho, pyaar hi paaooge
tum…..music tone to follow as background
music for this ad.
• Message Strategy: A feel good factor when
you gift it to your family or friends.
•Motivate employees to spread the happiness
among the customers and themselves by making
the chocolate with love and affection.
22. •Creative Strategy: Show the Customers how the Rich
Dry Fruit Chocolates are made using only the best of
ingredients. A smile is all one needs to spread the love.
Age is no bar for gifting the Rich Dry Fruit Chocolate
range. Improved packaging.
•Message Source: Employees who make the chocolates.
Customers and Consumers who enjoy gifting and eating
these delicacies. The various locations from where the
ingredients are sourced.
•Objectivity: Connect with youth and working
professionals, corporate gifting.
23. •Reason: Direct Consumer and Customer connect.
Change in packaging of the corporate gifting box.
Exotic locations and processes involved with chocolate
making are shared.
24. •Transformational (Emotional): This Advert
from Cadbury for the product Dairy Milk
Silk is Transformational.
•The advertisement is to relate the processes
that Cadbury employs to make the premium
chocolates.
•Everyone loves the product.
25. Informational (Rational):
• The Advertise is also rational. The advertisement
gives many customers the knowledge of the
processes that the company uses to produce the
product.
•This is a Many to Many Communication
Approach.
