1. Brandon Montague
The product is made of chocolate they like chocolate because it
is nice and yummy. The brand name is dairy milk which again
makes the audience think it is healthy because of the milk.
The audience is for this chocolate bar is for everybody. This
meets the need to find meaning in life and need for friendship as
stated by Maslow
Maslow would say that this add would appeal to our need to
survive and need for attention.
The white milk standout and shows the audience how much
milk is in the chocolate.
The camera distance used in the advertisement is a close up.
This camera distance has been used because you could see it
clearly. The camera angle used in the advertisement is straight
on This has been chosen because you need to see that the milk
part of the chocolate.
The font is in 3D the white standout on to the purple and the
font is chunky like the chocolate.
The background is purple which the colour Cadburys always use
is. The white is the milk which is splashed over the background
and grabs your attention. The white is for the pure milk which is
healthy. This advert would. meet Dyer‘s theory of providing
energy by eating chocolate when you are exhausted.
‘Cadburys’ is the logo. This knows around the world and is
worth millions
The slogan suggests the product is made of fresh milk. It
matches the picture. The audience like this product it has good
ingredients