This document provides a historical overview of the development of the internet and web from the 1980s to present. It describes the evolution from early internet formation and the launch of the world wide web (Web 1.0) in the 1990s, to the rise of user-generated content and social media (Web 2.0) in the 2000s. It then speculates on potential future developments including greater personalization and customization enabled by advances in areas like mobile technology and data analytics (Web 3.0).

1. INTERNET
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2. Web 1.0: The Highs & Lows
 1986: Internet formed
 1990: iMdb launches in Usenet
 1992: WWW launched
 1995: Netscape IPO, craigslist founded
 1996: Flash 1.0
 1997: Steve Jobs rejoins Apple, first ‘weblog’
 1998: Microsoft Anti Trust
 1999: Y2K panic, Blogger launched
 2000: The Crash, Napster sued
 2001: The Meltdown
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3. What was Web 1.0?
“Read Only
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4. What was Mobile 1.0?
Talk + Text
= Mobile Phones
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5. What was Shopping 1.0?
Limited Interactivity
= eCatalog eCommerce
reality
perception
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6. Pioneers
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7. The Survivors
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8. What’s Web 2.0?
“Read/Write”
= The Customer Strikes Back
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9. What’s Mobile 2.0?
Talk + Text + Web + Media + Apps
= Mobile Devices
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10. What’s the Social Grid 2.0?
one degree of separation
= We’re all just a click away
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11. What’s Advertising 2.0?
Contextual & Behavioural Targeting
= Ad Relevance
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12. What’s Shopping 2.0?
Customer Ratings, Reviews &
Recommendations
= weCommerce
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13. The Thrivers
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14. The Thrivers
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15. Enough Already
The 2.0 World is changing the way we do everything!
Interact
Bank
Learn
Travel
Sho
p
Evaluate
Find
Search
Listen
Watch
Play
Find info
Stay up to date
Meet Communicate
entertain
Date
Work
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16. Lessons Learned
The customer is always right
Your customers are your brand
Customers expect choice and control
WOM is the best form of advertising
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17. Web 3.0?
“Read/Write/Execute”
= The Customer Customizes
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18. Mobile 3.0?
The whole world in my hands
My Device is Me
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19. the Social Grid 3.0?
zero degrees of separation
= I’m the centre of my universe
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20. Advertising 3.0?
Personal Targeting
= I am my media
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21. Shopping 3.0?
Preferential Personal Purchasing Power
= meCommerce
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22. The Drivers: Leading the Pack
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