1- Internet.ppt
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This document provides a historical overview of the development of the internet and web from the 1980s to present. It describes the evolution from early internet formation and the launch of the world wide web (Web 1.0) in the 1990s, to the rise of user-generated content and social media (Web 2.0) in the 2000s. It then speculates on potential future developments including greater personalization and customization enabled by advances in areas like mobile technology and data analytics (Web 3.0).
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Internet.ppt
This document provides a historical overview of the development of the internet and web from the 1980s to present. It describes the evolution from early internet infrastructure in the 1980s, the launch of the world wide web in the 1990s (Web 1.0), the rise of social media and user-generated content in the 2000s (Web 2.0), and proposes concepts for the next stages of developments including more personalized experiences (Web 3.0, Mobile 3.0, etc). The document traces key technological developments, companies, and trends that helped drive these changes from passive, read-only experiences to more active, user-driven and personalized interactions online and through mobile devices.
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This document discusses the evolution of the internet and digital marketing from Web 1.0 to Web 2.0. Web 1.0 focused on static, read-only websites while Web 2.0 enabled user-generated content and more interactive experiences across websites, mobile devices, and social networks. Advertising 1.0 relied on interruptive formats like pop-ups and spam, whereas Advertising 2.0 uses contextual and behavioral targeting. The document outlines the key changes brought by new technologies and emphasizes listening to customers as lessons learned from the transition to a more collaborative digital landscape.
Digital Marketing
The document discusses the past, present, and future of digital marketing. It summarizes marketing from versions 1.0 to 2.0, describing how the internet, web, mobile, social media, advertising, and shopping have evolved. It notes that early web 1.0 focused on brochure-style websites while today's web 2.0 enables user-generated content and social networking. Looking ahead, it speculates that marketing 3.0 will be highly personalized and customized based on the individual through technologies like mobile devices and targeted advertising. The key drivers shaping the future are described as opening dialogue and observing micro-level changes.
数字营销Ppt作品
The document discusses the past, present, and future of digital marketing. It summarizes marketing from versions 1.0 to 2.0, describing how the internet, web, mobile, social media, advertising and shopping have evolved. It notes that early web 1.0 focused on brochure-style websites while today's web 2.0 enables user-generated content and social networking. Looking ahead, it speculates that marketing 3.0 will be highly personalized and customized based on individual preferences through advances in mobile devices, social media, targeted advertising and personalized shopping experiences.
EBriks-Digital Marketing Trendes for 2013
EBriks-Digital marketing is an evolutionary discipline shaped by creativity and technology.Digital marketing offers you amazing opportunities to fuel your business growth.Digital marketing is increase the bussiness growth.If you want to more info then please on visit www.ebriks.com
Agnis Stibe: D+M
The document summarizes key aspects of digital marketing from the past, present, and future. It discusses how marketing has evolved from Marketing 1.0 to today's Marketing 2.0, driven by developments in the web, mobile, social media, and other digital channels. Emerging trends that may shape Marketing 3.0 in the future include more personalized targeting and customer customization across these interactive platforms.
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Investor relations is evolving from IR 1.0 to IR 2.0 just as the web has evolved from Web 1.0 to Web 2.0. IR 1.0 relied on traditional one-way communication like presentations and filings, while IR 2.0 utilizes more interactive tools like social media, blogs, video and online profiles. The document addresses two common questions executives have about adopting IR 2.0 strategies: "What do I do now?" and "My boss is skeptical, how can I persuade him?". It provides over 20 specific tactics companies can use in IR 2.0 and argues that social media can provide measurable ROI, which is important for gaining executive support.
Future of-digital-marketing 2013
The document summarizes the past, present, and future of digital marketing in 3 parts:
1) The past (Marketing 1.0) involved intrusive ads, spam, and the dot-com crash of the late 1990s. The survivors focused on business models and plans over flashiness.
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Internet.ppt
This document provides a historical overview of the development of the internet and web from the 1980s to present. It describes the evolution from early internet infrastructure in the 1980s, the launch of the world wide web in the 1990s (Web 1.0), the rise of social media and user-generated content in the 2000s (Web 2.0), and proposes concepts for the next stages of developments including more personalized experiences (Web 3.0, Mobile 3.0, etc). The document traces key technological developments, companies, and trends that helped drive these changes from passive, read-only experiences to more active, user-driven and personalized interactions online and through mobile devices.
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This document discusses the evolution of the internet and digital marketing from Web 1.0 to Web 2.0. Web 1.0 focused on static, read-only websites while Web 2.0 enabled user-generated content and more interactive experiences across websites, mobile devices, and social networks. Advertising 1.0 relied on interruptive formats like pop-ups and spam, whereas Advertising 2.0 uses contextual and behavioral targeting. The document outlines the key changes brought by new technologies and emphasizes listening to customers as lessons learned from the transition to a more collaborative digital landscape.
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The document discusses the past, present, and future of digital marketing. It summarizes marketing from versions 1.0 to 2.0, describing how the internet, web, mobile, social media, advertising, and shopping have evolved. It notes that early web 1.0 focused on brochure-style websites while today's web 2.0 enables user-generated content and social networking. Looking ahead, it speculates that marketing 3.0 will be highly personalized and customized based on the individual through technologies like mobile devices and targeted advertising. The key drivers shaping the future are described as opening dialogue and observing micro-level changes.
数字营销Ppt作品
The document discusses the past, present, and future of digital marketing. It summarizes marketing from versions 1.0 to 2.0, describing how the internet, web, mobile, social media, advertising and shopping have evolved. It notes that early web 1.0 focused on brochure-style websites while today's web 2.0 enables user-generated content and social networking. Looking ahead, it speculates that marketing 3.0 will be highly personalized and customized based on individual preferences through advances in mobile devices, social media, targeted advertising and personalized shopping experiences.
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The document summarizes key aspects of digital marketing from the past, present, and future. It discusses how marketing has evolved from Marketing 1.0 to today's Marketing 2.0, driven by developments in the web, mobile, social media, and other digital channels. Emerging trends that may shape Marketing 3.0 in the future include more personalized targeting and customer customization across these interactive platforms.
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Investor relations is evolving from IR 1.0 to IR 2.0 just as the web has evolved from Web 1.0 to Web 2.0. IR 1.0 relied on traditional one-way communication like presentations and filings, while IR 2.0 utilizes more interactive tools like social media, blogs, video and online profiles. The document addresses two common questions executives have about adopting IR 2.0 strategies: "What do I do now?" and "My boss is skeptical, how can I persuade him?". It provides over 20 specific tactics companies can use in IR 2.0 and argues that social media can provide measurable ROI, which is important for gaining executive support.
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2) The present (Marketing 2.0) includes personalized ads, social networks, user-generated content, and mobile/wireless technologies. Customers now interact and provide feedback.
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This document discusses various topics relating to electronic payment systems. It begins by outlining different types of money, including fiduciary vs. scriptural money and token vs. notational money. It then examines different types of payment systems such as cash, credit cards, intermediaries like PayPal, and smart cards. The document provides details on how these various payment methods work, including descriptions of protocols like SSL and diagrams of processes. It concludes with a discussion of key concepts like the security of electronic payments and trends in emerging payment technologies.
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This document provides an overview of advertising agencies and their structure and functions. It discusses the key departments within agencies, including account management, creative, media, research, and support functions. It also outlines typical roles within each department and how agencies generate revenue through commissions, fees, and incentives.
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1- Internet.ppt
- 1. INTERNET 1
- 2. Web 1.0: The Highs & Lows 1986: Internet formed 1990: iMdb launches in Usenet 1992: WWW launched 1995: Netscape IPO, craigslist founded 1996: Flash 1.0 1997: Steve Jobs rejoins Apple, first ‘weblog’ 1998: Microsoft Anti Trust 1999: Y2K panic, Blogger launched 2000: The Crash, Napster sued 2001: The Meltdown 2
- 3. What was Web 1.0? “Read Only 3
- 4. What was Mobile 1.0? Talk + Text = Mobile Phones 4
- 5. What was Shopping 1.0? Limited Interactivity = eCatalog eCommerce reality perception 5
- 6. Pioneers 6
- 8. What’s Web 2.0? “Read/Write” = The Customer Strikes Back 8
- 9. What’s Mobile 2.0? Talk + Text + Web + Media + Apps = Mobile Devices 9
- 10. What’s the Social Grid 2.0? one degree of separation = We’re all just a click away 10
- 11. What’s Advertising 2.0? Contextual & Behavioural Targeting = Ad Relevance 11
- 12. What’s Shopping 2.0? Customer Ratings, Reviews & Recommendations = weCommerce 12
- 13. The Thrivers 13
- 14. The Thrivers 14
- 15. Enough Already The 2.0 World is changing the way we do everything! Interact Bank Learn Travel Sho p Evaluate Find Search Listen Watch Play Find info Stay up to date Meet Communicate entertain Date Work 15
- 16. Lessons Learned The customer is always right Your customers are your brand Customers expect choice and control WOM is the best form of advertising 16
- 17. Web 3.0? “Read/Write/Execute” = The Customer Customizes 17
- 18. Mobile 3.0? The whole world in my hands My Device is Me 18
- 19. the Social Grid 3.0? zero degrees of separation = I’m the centre of my universe 19
- 20. Advertising 3.0? Personal Targeting = I am my media 20
- 21. Shopping 3.0? Preferential Personal Purchasing Power = meCommerce 21
- 22. The Drivers: Leading the Pack 22