Maria Duron presents information on how to brand yourself through social media. The key points are to have a unique selling proposition (USP), niche, and target market. A personal brand is your unique promise of value. Strong personal brands can charge more, thrive in difficult times, and attract opportunities. The document provides tips on creating profiles, domain names, social media pages, and engaging with others to build your personal brand. It directs readers to Maria's Facebook page and blog for additional resources.
How to Brand Yourself, the Power of Social Mediums
1. How to Brand Yourself BUZZ2BUCKS
Presented by Maria Elena Duron(@mariaduron)
“The Power
of
Social Mediums”
2. @mariaduron
must know
to make social work
USP unique selling proposition or
unique promise of value
Niche what you do so well
Target Market who you do it to
3. @mariaduron
What IS a Personal Brand?
It’s your unique promise of value
4. @mariaduron
Be sure to visit buzz2bucks.com and
Our blog thebuzz101.com for some
great tips and insights!
Plus, sign up for the 20 Things You Need
to Know to Market Your Personal Brand
a part of our FREE Course – Social
Marketing For Smart People
5. Great Brands Can:
•Charge A Premium
•Thrive In Economic Downturns
•Attract And Retain Connections
@mariaduron
6. Commodities get placed on the
layoff or disregard list;
Strong brands control their careers.
@mariaduron
7. Extract
BUZZ2BUCKS
system admin
CEO network
Information specialist admin
project lead technician
Programmer
records manager
IT
Manager systems
Help analyst
desk @mariaduron
8. Vision
Purpose
Values
Passion
@mariaduron
Unearth and be solid on what
makes you uniquely YOU!
10. What is Marketing?
Creating A Positive
Environment for Exchange
Reach
How well do you connect your
target market/contacts
Frequency
How often do you connect with
your target
@mariaduron
12. Express
BUZZ2BUCKS
Profiles
Written in third party
Better written by someone else
Use bullet points – be succinct
Vanity URLs
Written in third party
Better written by someone else
Use bullet points – be succinct
oCustom LinkedIn URL
oFacebook.com/Username
oTwitter
oGoogle+ @mariaduron
14. Exude Through Social
BUZZ2BUCKS
Facebook Business Page @mariaduron
IRL
Community Gathering
Searchable
Private
Customizable
Connection Driven
LinkedIn
IRL
Industry Conference
Professional
Passive resume
Secure
15. Exude Through Social
BUZZ2BUCKS
Twitter
IRL
Networking Mixer
Listen
Learn
Position
Google Plus
IRL
Industry Conference
Younger
Techie
@mariaduron
Information Driven
16. Exude Through Social
BUZZ2BUCKS
Pinterest
IRL
Coffee Shop
Learn
Express in pictures
Portable Branding
20. What to do Next?
• Go to MariaonFacebook.com
• Like the page
• Tomorrow I will post a link to the page for the notes!
• You’ll need a password to get in – it’s wom (for word of
mouth)
• 5 Helpful Handouts
• 2 Sets of “Questions to Ask”
• Code to get a FREE QR Code that you can keep forever
and update your info!
@mariaduron
21. buzz2bucks.com BUZZ2BUCKS
MariaonFacebook.com MariaonTwitter.com MariaonLinkedIn.com
buzz2bucks | word of mouth firm 800.519.5357
maria@buzz2bucks.com