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How to Brand Yourself                      BUZZ2BUCKS




      Presented by Maria Elena Duron(@mariaduron)



                          “The Power
                               of
                        Social Mediums”
@mariaduron
                                                must know
                                        to make social work
USP unique selling proposition or
         unique promise of value
Niche what you do so well
Target       Market who you do it to
@mariaduron

               What IS a Personal Brand?

         It’s your unique promise of value
@mariaduron




Be sure to visit buzz2bucks.com and
Our blog thebuzz101.com for some
great tips and insights!

Plus, sign up for the 20 Things You Need
to Know to Market Your Personal Brand
a part of our FREE Course – Social
Marketing For Smart People
Great Brands Can:
•Charge A Premium
•Thrive In Economic Downturns
•Attract And Retain Connections

                  @mariaduron
Commodities get placed on the
           layoff or disregard list;
     Strong brands control their careers.




@mariaduron
Extract
                                  BUZZ2BUCKS




 system    admin
                     CEO     network
   Information specialist    admin
project lead         technician
       Programmer
 records manager
IT
Manager systems
Help      analyst
desk                               @mariaduron
Vision
                                Purpose
                                 Values
                                Passion




@mariaduron
              Unearth and be solid on what
               makes you uniquely YOU!
People Hear Your Music Not Your Words


        positive Thoughtful lively
        smart
           rude?    focused

                                                            ambitious
                 timid
                                                               tacky              gossipy
 self                    centered
                                                                               Dumb
                               @mariaduron
Copyright ©2009 Buzz2Bucks .com or JibberJobber.com For individual use only.
Further reproduction prohibited without permission.
What is Marketing?
   Creating A Positive
Environment for Exchange

           Reach
 How well do you connect your
   target market/contacts

        Frequency
How often do you connect with
         your target

                                @mariaduron
Marketing Brand YOU          BUZZ2BUCKS




                      why   You?



                            @mariaduron
Express
                                           BUZZ2BUCKS




 Profiles
   Written in third party
   Better written by someone else
   Use bullet points – be succinct

 Vanity URLs
   Written in third party
   Better written by someone else
   Use bullet points – be succinct
     oCustom LinkedIn URL
     oFacebook.com/Username
     oTwitter
     oGoogle+                       @mariaduron
Exude
                                 BUZZ2BUCKS




 Signatures
    Wisestamp.com

 Domain Names/Social Property
    BrandYourself.com
    Vizibility.com
    Google Plus
      oGoogle Authorship




@mariaduron
Exude Through Social
                          BUZZ2BUCKS




Facebook Business Page     @mariaduron

IRL
Community Gathering
  Searchable
  Private
  Customizable
  Connection Driven
LinkedIn
IRL
Industry Conference
  Professional
  Passive resume
  Secure
Exude Through Social
                         BUZZ2BUCKS




Twitter
IRL
Networking Mixer
  Listen
  Learn
  Position

Google Plus
IRL
Industry Conference
  Younger
  Techie
                        @mariaduron
  Information Driven
Exude Through Social
                         BUZZ2BUCKS




Pinterest
IRL
Coffee Shop
  Learn
  Express in pictures
  Portable Branding
Visual Expression   BUZZ2BUCKS
Engage                      BUZZ2BUCKS




LinkedIn Groups
Twitter Chats
Facebook Chats
Google Hangouts


Time?
  Turn off notifications
  Emails set to weekly
  SocialSidekick.net

 @mariaduron
Take one
    step
What to do Next?
• Go to MariaonFacebook.com
• Like the page
• Tomorrow I will post a link to the page for the notes!
• You’ll need a password to get in – it’s wom (for word of
  mouth)
• 5 Helpful Handouts
• 2 Sets of “Questions to Ask”
• Code to get a FREE QR Code that you can keep forever
  and update your info!


                                                @mariaduron
buzz2bucks.com                                         BUZZ2BUCKS

MariaonFacebook.com   MariaonTwitter.com   MariaonLinkedIn.com

  buzz2bucks | word of mouth firm 800.519.5357
            maria@buzz2bucks.com
buzz2bucks.com                                                 BUZZ2BUCKS

MariaonFacebook.com        MariaonTwitter.com      MariaonLinkedIn.com

 Photo Attribution:
 http://www.flickr.com/photos/8431398@N04/
 http://www.flickr.com/photos/auburnalumniassociation/
 http://www.flickr.com/photos/sfthq/
 http://www.flickr.com/photos/-jvl-/
 http://www.flickr.com/photos/69125796@N00/
 http://www.flickr.com/photos/carmichaellibrary/
 http://www.flickr.com/photos/fontfont/
 http://www.flickr.com/photos/rdecom/
 http://www.flickr.com/photos/jimmyharris/
 http://www.flickr.com/photos/nwabr/
 http://www.flickr.com/photos/andie712b/
 http://www.flickr.com/photos/mith17/
 http://www.flickr.com/photos/jeffschwartz/
 http://www.flickr.com/photos/pagedooley/
 http://www.flickr.com/photos/editor/
 http://www.flickr.com/photos/power_on/

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How to Brand Yourself, the Power of Social Mediums

  • 1. How to Brand Yourself BUZZ2BUCKS Presented by Maria Elena Duron(@mariaduron) “The Power of Social Mediums”
  • 2. @mariaduron must know to make social work USP unique selling proposition or unique promise of value Niche what you do so well Target Market who you do it to
  • 3. @mariaduron What IS a Personal Brand? It’s your unique promise of value
  • 4. @mariaduron Be sure to visit buzz2bucks.com and Our blog thebuzz101.com for some great tips and insights! Plus, sign up for the 20 Things You Need to Know to Market Your Personal Brand a part of our FREE Course – Social Marketing For Smart People
  • 5. Great Brands Can: •Charge A Premium •Thrive In Economic Downturns •Attract And Retain Connections @mariaduron
  • 6. Commodities get placed on the layoff or disregard list; Strong brands control their careers. @mariaduron
  • 7. Extract BUZZ2BUCKS system admin CEO network Information specialist admin project lead technician Programmer records manager IT Manager systems Help analyst desk @mariaduron
  • 8. Vision Purpose Values Passion @mariaduron Unearth and be solid on what makes you uniquely YOU!
  • 9. People Hear Your Music Not Your Words positive Thoughtful lively smart rude? focused ambitious timid tacky gossipy self centered Dumb @mariaduron Copyright ©2009 Buzz2Bucks .com or JibberJobber.com For individual use only. Further reproduction prohibited without permission.
  • 10. What is Marketing? Creating A Positive Environment for Exchange Reach How well do you connect your target market/contacts Frequency How often do you connect with your target @mariaduron
  • 11. Marketing Brand YOU BUZZ2BUCKS why You? @mariaduron
  • 12. Express BUZZ2BUCKS Profiles Written in third party Better written by someone else Use bullet points – be succinct Vanity URLs Written in third party Better written by someone else Use bullet points – be succinct oCustom LinkedIn URL oFacebook.com/Username oTwitter oGoogle+ @mariaduron
  • 13. Exude BUZZ2BUCKS Signatures Wisestamp.com Domain Names/Social Property BrandYourself.com Vizibility.com Google Plus oGoogle Authorship @mariaduron
  • 14. Exude Through Social BUZZ2BUCKS Facebook Business Page @mariaduron IRL Community Gathering Searchable Private Customizable Connection Driven LinkedIn IRL Industry Conference Professional Passive resume Secure
  • 15. Exude Through Social BUZZ2BUCKS Twitter IRL Networking Mixer Listen Learn Position Google Plus IRL Industry Conference Younger Techie @mariaduron Information Driven
  • 16. Exude Through Social BUZZ2BUCKS Pinterest IRL Coffee Shop Learn Express in pictures Portable Branding
  • 17. Visual Expression BUZZ2BUCKS
  • 18. Engage BUZZ2BUCKS LinkedIn Groups Twitter Chats Facebook Chats Google Hangouts Time? Turn off notifications Emails set to weekly SocialSidekick.net @mariaduron
  • 19. Take one step
  • 20. What to do Next? • Go to MariaonFacebook.com • Like the page • Tomorrow I will post a link to the page for the notes! • You’ll need a password to get in – it’s wom (for word of mouth) • 5 Helpful Handouts • 2 Sets of “Questions to Ask” • Code to get a FREE QR Code that you can keep forever and update your info! @mariaduron
  • 21. buzz2bucks.com BUZZ2BUCKS MariaonFacebook.com MariaonTwitter.com MariaonLinkedIn.com buzz2bucks | word of mouth firm 800.519.5357 maria@buzz2bucks.com
  • 22. buzz2bucks.com BUZZ2BUCKS MariaonFacebook.com MariaonTwitter.com MariaonLinkedIn.com Photo Attribution: http://www.flickr.com/photos/8431398@N04/ http://www.flickr.com/photos/auburnalumniassociation/ http://www.flickr.com/photos/sfthq/ http://www.flickr.com/photos/-jvl-/ http://www.flickr.com/photos/69125796@N00/ http://www.flickr.com/photos/carmichaellibrary/ http://www.flickr.com/photos/fontfont/ http://www.flickr.com/photos/rdecom/ http://www.flickr.com/photos/jimmyharris/ http://www.flickr.com/photos/nwabr/ http://www.flickr.com/photos/andie712b/ http://www.flickr.com/photos/mith17/ http://www.flickr.com/photos/jeffschwartz/ http://www.flickr.com/photos/pagedooley/ http://www.flickr.com/photos/editor/ http://www.flickr.com/photos/power_on/