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Backgrounder.
In 2016, when faced with the imminent closure of
Sophiasburgh Central School, a concerned group of
parents got involved, engaged their community,
worked with local leaders and listened and learned.
They quickly focused on alternate uses for
underutilized space in the school as a solution.
Their solution directly addressed a great food
opportunity in the County.
Prince Edward County and the Bay of Quinte Region is in
the middle of a rural renaissance with agricultural
innovation and value-added foods at its heart.
There is currently a great yet unmet need for a
shared commercial kitchen and agrifood space
in the County.
▪ For local food businesses to ramp up their production and
move from farmers’ markets to the grocery store (this is a
growing and integral part of our developing economy)
▪ For local food security organizations to use as a stable
home for their food preparation and distribution needs
(Vital Signs Reports 2013 & 2018 show Hastings Prince
Edward has persistently high food insecurity rates)
▪ To provide experiential learning opportunities for our
students (health & nutrition, growing & cultivation, food
preparation, business) and help to chart a path that can
lead to a sustainable adult life in the County.
Our business plan identified 5 pillars (and counting).
Shared use Health Unit certified commercial
kitchen rentals (daily)
Longer term space rentals for 1 or 2 local agri-
food business residents (1-2 years)
Cold and dry storage space rentals
Teaching / training facilities
Regional agri-food business accelerator
Commercial Kitchen Rentals
Dedicated work stations, tables and spaces with appropriate appliances
Combi Oven
6 Burner Gas Grill
2 Jet Burners
Sanitizing Dishwasher
Work stations and spaces will be
modular in nature to maximize flexibility for
individual user groups
Commercial Kitchen Rentals
Built to accommodate small and medium sized food processors.
Potential User Base
Value-Added Food Businesses
Agriculture businesses
Caterers
Food Truck Operators
Bakers
Local food security organizations
You. And your neighbour down the road.
Local Agri-Food Business Residents
3 spaces for longer term rentals dedicated to
individual business.
Built to accommodate ascending small sized food
based businesses.
Would include regular access to the shared
commercial kitchen
Opportunities and access to business support
services and potential mentorships with
established local businesses, investment potential
being examined currently as well
Appropriate for food businesses that are relatively
new, gaining traction and growing
Storage Rental Space
Safe and secure dry and cold storage space.
Available for annual, monthly, weekly rentals
Primarily to be used by regular commercial
kitchen clients to store dry and cold
ingredients and small equipment on site
Potential to include local farmers, caterers,
food truck businesses and small producers
that do not have the space or means to build
themselves
Opportunity to include larger cold storage
facilities should the demand for this type of
facility exist.
Teaching / Training Facility
Offer workforce training opportunities to
the foodservice industry
Courses could include:
Basic food handlers certification
Basic health and safety training
Sanitation training
WHIMIS training
Open for workshops, cooking classes, food
education and seminars about the
preparation and production of healthy
foods
Engage community youth in afterschool
and in-school programming centred
around food and entrepreneurism
$650,000+ raised by our group
in 8 months.
30% from Governmental grants
(municipal, provincial, federal)
70% from local private donors,
organizations and businesses
Just over six months ago, after an extraordinary journey of inspiration, impressive
community support and a tremendous amount of volunteer work a five-year lease was
put in place between Hastings and Prince Edward District School Board and Prince
Edward County Food Hub for use of space at Sophiasburgh Central School.
“It’s official.
Through sheer will,
determination and positive
community spirit,
Sophiasburgh Central School
has been rescued from the
jaws of closure and
consolidation.”
Jason Parks, Picton Gazette
September 4, 2018
➢ Federally Incorporated Not for Profit Corporation
▪ Complete March 2018.
➢ Current status:
▪ Drafting By-laws
▪ Calling the first Organization Meeting
Prince Edward County Food Hub
We could not have done this without the early and ongoing support from the County
of Prince Edward, the Community Development Department of Prince Edward,
OMAFRA, PELA CFDC…..and hundreds of local volunteers, businesses, philanthropic
organizations.
Where we’re at
right now.
We’re Now a Federally Incorporated NFP
This is our first Board.
Mike Farrell, Chair
Todd Foster, Vice-Chair
Sacha Squair, Treasurer
Melissa Tran, Secretary
Chef Albert Ponzo, Director – Culinary Outreach and Operations
Charles Pascal, Director – Education and Governance
Paula Teixeira-Leite, Director – Community and School Outreach
Capital Improvement Program is proceeding
Ground-breaking event on Feb 8, 2019.
Equipment procurement in process
Operational Set Up proceeding
SOP being developed and key operational logistics being set up
Outreach, Best Practices and Engagement a top priority (OAFVC, PELA CFDC, County,
OMAFRA, best practices from similar organizations in Ontario and beyond)
SOFT LAUNCH
JUNE 2019
Construction Plans
Phase 1: December 2018 – facility open (projected
June 2019)
All common area upgrades
Commercial kitchen with equipment
2-3 business suites for resident agri-food
businesses
Food and gear storage area
West wall windows and entryways
Phase 2: To be determined
Second commercial kitchen
Would be completed when there is the volume
in the first kitchen to warrant it
“This really is the model for how things should work in the province. This has
potential to be such a catalyst for growth in our community.” Ontario Minister of
Economic Development, Job Creation and Trade, Todd Smith
“I can’t tell you how important it is to the community, to the Board, to the Province –
and let’s not forget the kids who are now able to continue their schooling in place
and be a part of the Food Hub’s future.” Prince Edward County Mayor, Steve
Ferguson
“The importance of putting our public funds to best use in the most creative and
strategic ways has been on full display in this project..” Bay of Quinte MP, Neil Ellis
“It’s such a relief this is happening.” Sophiasburgh Central School Parent, Paula Leite
“I went to Sophiasburgh my whole life and I am so excited to graduate from here. I
love this school.” Sophiasburgh Central School Grade 7 Student, Alison Tran
Exciting new
developments!
Partnership with
Food to Share
They will house at
our site for at least
the next couple years
(HQ, storage and
prep location, food
distribution point,
community outreach
and teaching partner)
Student Learning
Partnership with HPEDSB & Hastings Prince Edward Public Health.
Plan is to collaborate and pilot an enhanced learning program for K-8 students
from across the County and the School Board catchment that will bring to life
the nutritional literacy curriculum, food preparation knowledge and
entrepreneurial education; roll out anticipated for 2019/2020 school year.
Culinary Advisory Committee
A who’s who of local and regional chefs, restaurants, catering businesses
and agri-food ventures to advise on operational prowess, business model
refinement and innovation, assistance in development and deployment of
enhanced learning capacity for students, outreach assistance for users and
incubation tenants.
Strong Investment
& Resource Support
Interest for Business
Accelerator program
We are not an agri-food
business accelerator hub
without tangible knowledge
resources and investment
opportunities for our client
tenants.
We’re currently in the midst
of many discussions with a
variety of interested
partners and players.
We are now actively
approaching our first
crop of potential users.
Fundraiser in The Fields
Returns in August
This was a lynchpin of our final
ascent to the top in community
engagement and fundraising. Yes,
there will tons of local cooking
superstars cooking especially for
this event. Yes, lots of local
wineries and craft brewers. Silent
auction. Local music. Good times.
Good cause.
Now. How did we do this?You’re all
invited.
We engaged the community
immediately.
And engaged the local and
regional media immediately.
We identified interested
volunteers.
We identified interested local
politicians and local influencers.
We focused on a solution vs.
just trying to hold on to the
status quo.
We kept the solution simple.
And kept the call to action
simple.
Save a school.
With a kitchen.
We worked on the power
brokers at the School Board.
They are not the
administration.
They are the trustees.
Queen’s Park connections
of some involved locals
didn’t hurt.
We did our research.
We created a business
plan.
We searched for partners.
Always.
We kept an open mind.
We routinely met as an
action group.
We created events for the
community to rally around.
And made sure the media
was aware and covered
everything we did.
We engaged the positive
cultural alchemy that
comes from mixing youth
and age, heritage and
cosmopolitan, no-names
and big-names.
Opposites attract.
Friction creates new ideas.
Thank you.
Mike Farrell
Chair, Prince Edward County Food Hub
416-938-0673
mike.farrell@driveconversion.com
facebook.com/countyfoodhub/

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1 bigideas 1farrell - County Food Hub

  • 1.
  • 3.
  • 4. In 2016, when faced with the imminent closure of Sophiasburgh Central School, a concerned group of parents got involved, engaged their community, worked with local leaders and listened and learned. They quickly focused on alternate uses for underutilized space in the school as a solution. Their solution directly addressed a great food opportunity in the County.
  • 5. Prince Edward County and the Bay of Quinte Region is in the middle of a rural renaissance with agricultural innovation and value-added foods at its heart. There is currently a great yet unmet need for a shared commercial kitchen and agrifood space in the County. ▪ For local food businesses to ramp up their production and move from farmers’ markets to the grocery store (this is a growing and integral part of our developing economy) ▪ For local food security organizations to use as a stable home for their food preparation and distribution needs (Vital Signs Reports 2013 & 2018 show Hastings Prince Edward has persistently high food insecurity rates) ▪ To provide experiential learning opportunities for our students (health & nutrition, growing & cultivation, food preparation, business) and help to chart a path that can lead to a sustainable adult life in the County.
  • 6. Our business plan identified 5 pillars (and counting). Shared use Health Unit certified commercial kitchen rentals (daily) Longer term space rentals for 1 or 2 local agri- food business residents (1-2 years) Cold and dry storage space rentals Teaching / training facilities Regional agri-food business accelerator
  • 7. Commercial Kitchen Rentals Dedicated work stations, tables and spaces with appropriate appliances Combi Oven 6 Burner Gas Grill 2 Jet Burners Sanitizing Dishwasher Work stations and spaces will be modular in nature to maximize flexibility for individual user groups
  • 8. Commercial Kitchen Rentals Built to accommodate small and medium sized food processors. Potential User Base Value-Added Food Businesses Agriculture businesses Caterers Food Truck Operators Bakers Local food security organizations You. And your neighbour down the road.
  • 9. Local Agri-Food Business Residents 3 spaces for longer term rentals dedicated to individual business. Built to accommodate ascending small sized food based businesses. Would include regular access to the shared commercial kitchen Opportunities and access to business support services and potential mentorships with established local businesses, investment potential being examined currently as well Appropriate for food businesses that are relatively new, gaining traction and growing
  • 10. Storage Rental Space Safe and secure dry and cold storage space. Available for annual, monthly, weekly rentals Primarily to be used by regular commercial kitchen clients to store dry and cold ingredients and small equipment on site Potential to include local farmers, caterers, food truck businesses and small producers that do not have the space or means to build themselves Opportunity to include larger cold storage facilities should the demand for this type of facility exist.
  • 11. Teaching / Training Facility Offer workforce training opportunities to the foodservice industry Courses could include: Basic food handlers certification Basic health and safety training Sanitation training WHIMIS training Open for workshops, cooking classes, food education and seminars about the preparation and production of healthy foods Engage community youth in afterschool and in-school programming centred around food and entrepreneurism
  • 12. $650,000+ raised by our group in 8 months. 30% from Governmental grants (municipal, provincial, federal) 70% from local private donors, organizations and businesses
  • 13. Just over six months ago, after an extraordinary journey of inspiration, impressive community support and a tremendous amount of volunteer work a five-year lease was put in place between Hastings and Prince Edward District School Board and Prince Edward County Food Hub for use of space at Sophiasburgh Central School.
  • 14. “It’s official. Through sheer will, determination and positive community spirit, Sophiasburgh Central School has been rescued from the jaws of closure and consolidation.” Jason Parks, Picton Gazette September 4, 2018
  • 15. ➢ Federally Incorporated Not for Profit Corporation ▪ Complete March 2018. ➢ Current status: ▪ Drafting By-laws ▪ Calling the first Organization Meeting Prince Edward County Food Hub We could not have done this without the early and ongoing support from the County of Prince Edward, the Community Development Department of Prince Edward, OMAFRA, PELA CFDC…..and hundreds of local volunteers, businesses, philanthropic organizations.
  • 17. We’re Now a Federally Incorporated NFP This is our first Board. Mike Farrell, Chair Todd Foster, Vice-Chair Sacha Squair, Treasurer Melissa Tran, Secretary Chef Albert Ponzo, Director – Culinary Outreach and Operations Charles Pascal, Director – Education and Governance Paula Teixeira-Leite, Director – Community and School Outreach Capital Improvement Program is proceeding Ground-breaking event on Feb 8, 2019. Equipment procurement in process Operational Set Up proceeding SOP being developed and key operational logistics being set up Outreach, Best Practices and Engagement a top priority (OAFVC, PELA CFDC, County, OMAFRA, best practices from similar organizations in Ontario and beyond) SOFT LAUNCH JUNE 2019
  • 18. Construction Plans Phase 1: December 2018 – facility open (projected June 2019) All common area upgrades Commercial kitchen with equipment 2-3 business suites for resident agri-food businesses Food and gear storage area West wall windows and entryways Phase 2: To be determined Second commercial kitchen Would be completed when there is the volume in the first kitchen to warrant it
  • 19.
  • 20. “This really is the model for how things should work in the province. This has potential to be such a catalyst for growth in our community.” Ontario Minister of Economic Development, Job Creation and Trade, Todd Smith “I can’t tell you how important it is to the community, to the Board, to the Province – and let’s not forget the kids who are now able to continue their schooling in place and be a part of the Food Hub’s future.” Prince Edward County Mayor, Steve Ferguson “The importance of putting our public funds to best use in the most creative and strategic ways has been on full display in this project..” Bay of Quinte MP, Neil Ellis “It’s such a relief this is happening.” Sophiasburgh Central School Parent, Paula Leite “I went to Sophiasburgh my whole life and I am so excited to graduate from here. I love this school.” Sophiasburgh Central School Grade 7 Student, Alison Tran
  • 22. Partnership with Food to Share They will house at our site for at least the next couple years (HQ, storage and prep location, food distribution point, community outreach and teaching partner)
  • 23. Student Learning Partnership with HPEDSB & Hastings Prince Edward Public Health. Plan is to collaborate and pilot an enhanced learning program for K-8 students from across the County and the School Board catchment that will bring to life the nutritional literacy curriculum, food preparation knowledge and entrepreneurial education; roll out anticipated for 2019/2020 school year.
  • 24. Culinary Advisory Committee A who’s who of local and regional chefs, restaurants, catering businesses and agri-food ventures to advise on operational prowess, business model refinement and innovation, assistance in development and deployment of enhanced learning capacity for students, outreach assistance for users and incubation tenants.
  • 25. Strong Investment & Resource Support Interest for Business Accelerator program We are not an agri-food business accelerator hub without tangible knowledge resources and investment opportunities for our client tenants. We’re currently in the midst of many discussions with a variety of interested partners and players.
  • 26. We are now actively approaching our first crop of potential users.
  • 27. Fundraiser in The Fields Returns in August This was a lynchpin of our final ascent to the top in community engagement and fundraising. Yes, there will tons of local cooking superstars cooking especially for this event. Yes, lots of local wineries and craft brewers. Silent auction. Local music. Good times. Good cause.
  • 28. Now. How did we do this?You’re all invited.
  • 29. We engaged the community immediately. And engaged the local and regional media immediately.
  • 30. We identified interested volunteers. We identified interested local politicians and local influencers.
  • 31. We focused on a solution vs. just trying to hold on to the status quo. We kept the solution simple. And kept the call to action simple. Save a school. With a kitchen.
  • 32. We worked on the power brokers at the School Board. They are not the administration. They are the trustees.
  • 33. Queen’s Park connections of some involved locals didn’t hurt.
  • 34. We did our research. We created a business plan.
  • 35. We searched for partners. Always. We kept an open mind.
  • 36. We routinely met as an action group. We created events for the community to rally around. And made sure the media was aware and covered everything we did.
  • 37. We engaged the positive cultural alchemy that comes from mixing youth and age, heritage and cosmopolitan, no-names and big-names. Opposites attract. Friction creates new ideas.
  • 38. Thank you. Mike Farrell Chair, Prince Edward County Food Hub 416-938-0673 mike.farrell@driveconversion.com facebook.com/countyfoodhub/