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- 1. The Broadband Imperative for Small Places MARK JOYNES, MM2020 CALABOGIE PEAKS RESORT APRIL 4TH, 2019
- 2. Why MM2020? Natural technical evolution favours Urban environments – proven trickle-down to rural communities A number of forces eroding rural viability – demographic conundrum Broadband technologies can allow rural communities to reverse the trend Broadband Infrastructure every bit as critical as transport infrastructure to viability and growth – Now MM2020 exists to: Assess and Inform regarding Mississippi Mills broadband requirements; Promote & Facilitate accelerated broadband deployment for ALL of Mississippi Mills; and is Targeting the year 2020 for delivery to every household
- 3. The Demographic Conundrum in Rural Ontario Trending Indicators Natural Demographic predictions not favourable for Mississippi Mills economic growth Aging population – migration from rural to urban for access to support services Median age 48 compared to provincial average of 41 Employment in rural core industries declining e.g. farming Youth/Young Family Turnover – Age 25-44 only 21% of population –- Nets to 0 growth for that demographic Millennials: Age 22 – 37 set to replace Baby Boomers as largest component of population – MM attractiveness? Glimpse of Potential MM Median Family Income comparatively healthy - $100K vs. Lanark $87K & Prov $91K MM 2011 – 2016 growth figures: 6% vs. Lanark County and Prov. at 4.6% Level of nascent MM home-based business activity
- 4. MM2020 To-date 2017 Success: Solutions for Almonte & Appleton – 2018/19 MM Council support through Council Economic Development Committee 2018 – Mississippi Mills Rural Broadband a different proposition – More than 50% of population not serviced Presentations to Mississippi Mills Council & Lanark County Corporate Services committee in April & May Community surveys conducted in Clayton and Pakenham areas Spring/Summer 2018 – significant coverage and ~50% response rate Approval of $10k by MM Council to support Business Case project MM2020 website and Facebook revamp Business Planning RFQ in Oct/Nov and contracted to Sonoptic Media & Communications Corp. in December Jan 2019 – Business Case & Options Deployment project completion
- 5. The Broadband Imperative for Agriculture 10+% of Mississippi Mills responding home-based business is in Agriculture; the trend is towards expanding acreage and automation e.g. Dairy farm with a $1M+ robotic milking system. Broadband needed for monitoring of animal health and milk production
- 6. The Broadband Imperative for Health & Emergency Services In 2021 the peak of the Baby-boom hits 65; and their health needs increase. Baby Boom 54 – 75 - - Digital health services - - 38 – 53 Gen X e.g. 85 year old is able to remain in her home of 40 years, aided by online monitoring of her health and online pharmaceutical services
- 7. The Broadband Imperative for Knowledge Workers Large % of Mississippi Mills responding home-based business is in Consulting Services, IT & Sales e.g. High Tech Consultantancy in Digital Identity & Border Control - Video Chat – Webinar Delivery – International Research
- 8. The Broadband Imperative for the Digital Native Growth of the young adult population (age 25 to 44) is a key factor in the well-being and prosperity of Mississippi Mills e.g. Young family – mother and father in Kanata high tech. 2 young teens at home Streaming video – Homework/Telework – Gaming - Digital Assistants
- 9. The Broadband Imperative for Work & Play It’s a 24/7 connected world and a virtualized workday for an increasing percentage of the population; Connectivity at work and play e.g. Research indicates tht internet connectivity positively impacts property value by 3-7%, and for some a fundmantal purchase decision
- 10. Bringing the Imperative to Light; Bringing the Imperative to Life Connect & Resonate Connection is a two-way street - $20K investment Nothing is better than face-to-face – 50%+ response rate You’re Richer than you think - Knowledge is Power Volunteers bring more than volunteerism – governance, tech, collaboration There’s a Reason it’s Citizen-Led Safety in the Status Quo & the Risk of Change Low expectations lead to no expecations – MM2020; not 2030! If its not documented it doesn’t exist – MM Business Case Active accountability of government - The buck stops here! Education, Lobbying, Collaborating, but….$$$ must be invested – active accountability of government
- 11. What does “Imperative” mean Imperative means Action Needed Now! Short term deployment; not long term commits – e.g. Federal bradband connectvity by 2030 What is needed: Forward looking architectures – rate of change requires high capacity – best technology can provide Support for stakeholders willing to move with urgency A hard look at Local/Regional public/private sector partnership Level playing field through targeted flexible loan vehicles and tax rebates
- 12. The Broadband Imperative in 2019 Mississippi Mills is Shovel-Ready Clayton Pilot – proving viability of the broader plan 150 homes on county and municipal roads Roadbed access approved from Lanark County & Mississippi Mills Vendor committed and just waiting for frost to clear Partnering to focus on Next Steps Imperative begets Imperative Reality of Time & $ - Public Private Sector Partnership Funding the shovel Finding the Win/ Win/ Win scenario Business Model for Deployment Risk Mitigations
Editor's Notes
- Good afternoon and a big thanks to Katie Nolan and OMAFRA fo inviting me to speak today. My name is Mark Joynes and I chair the MM2020 initiative, a citizen driven project to drive the imparative that is broadband access in Mississippi Mills
- Despite growth in its urben centre; Almonte, Mississippi Mills is more than 50% rural by population. Natural technical evolution however, favours the urban centres where cost can be mitigatedc by economies of scale. I’ll touch on this later but there are a number of demographic forces eroding rural viability Roads are obviously still vitally important, but looking forward broadband infrastructure will be every bit as critical to support economic growth. We, that is MM2020 exist solely for the purpose of; - Assessing/analyzing the need for broadband and cell coverage - Promoting & facilitating the need for ACCELERATED deployment - And persuading that the need is now…so targeting 2020 for that rollout
- Rural Ontario faces a demographic conundrum; and we discuss this in some detail in our business case. But it really nets out to- - With the baby boom peaking and the older demographic moving towards urban centres for proximity to services - With the next generation needing also proximity to work to serve higher income to debt rations - And the coming generations being ever more embedded in online ecosystems Rapid technological infrastructure evolution is needed to not only maintain our population and serve it better (because that access is deplorable today) but also to leverage the same technological advantage that that our urban neighbours have to realize the potential for economic growth and attracting young families. There is evidence of the potential for growth, but this WILL falter without an aggressive plan to bring in Broadband Services. Because business and services infrastructure is increasingly reliant on robust broadband networking. Without it rural ontario will become and economic backwater.
- In 2017 and early 2018 we were successful in accelerating broadband projects in Almonte and Appleton, with rollout to these centres currently underway. But efforts last year brought about the strong realization that acceleration of rural rollout was going to be a different proposition. The business case isnt obvious for private sector to roll-out rurally – and so 2018 was about re-organizing MM2020, surveying the community regarding the rural need, and paving the way for documenting formal business analysis. We finished off the year contracting a very experienced team out of Perth to partner with us for a Business Case & Options validation project, that just wrapped up in February That report will be a matter of public record very soon, as we believe that all should have the opportunity to consume that analysis and contribute there thoughts.
- Our survey numbers and commentary are more fully explored in the business analysis but what is clear is that there is a Broadband Access imperative. 10+% of respondents are in agriculture, where the trend is clearly towards expanding single-farm acreage and increasing automation. Technology and connectivity are game changers in agriculture, whether its GPS tracking of work across the geography or monitoring irrigation and crop yields. For a concrete example, on County Road 29 there is a dairy farm that installed a robotic milking system at a cost well over a million dollars. Their slow Internet signal and frequent disruptions make it difficult to monitor the robotics system and also create a challenge for the family to monitor animal health and milk production. Broadband is an imperative for the new generation of farm operations
- In 2021 (2 years away) the baby boom peak hits age 65, and we can expect to see a steady increase in their health needs. For the baby boomers (54-75) electronic health care can bring health services to them, whether that’s online doctor interviews and diagnostic services, or realtime monitoring of health conditions. Interactive applications over Broadband connections can extend independent living for our elderly rural residents. It can bring services to their door (or screen) – it will have a similar effect for the Gen X’ers in making rural living more viable and efficient for young families, making our beautiful rural landscape a more viable option for them.
- The largest percentage of home-based business (roughly 30%) are knowledge workers – On-line IT and consultancy services, and some sales. So much business can now be conveyed through the online channel. A case in point here: A high-tech Consultancy in Digital Identity & Border Control, working globally from his desk at 146 Carbine road, or trying to; this is me actually in my day job. The business can be on Singapore time, London-time or California time and is about Video-chat, Webinar delivery, and international research – some fairly heavy bandwidth consumption. For rural Mississippi Mills to attract the Knowledge worker population there is a broadband imperative
- There is a broadband imperative for what I call the Digital Native. The digital native is not in awe of every technical development like many of us, they just expect the innovation and the speed to be there. They expect to be able to stream Netflix or Prime at any time of day, they expect to be able to stream music digital services through their Google Home or Alexer digital assistant – or do eLearning for Highschool, College or University online, or for that matter immerse themselves in online gaming Young families, with careers likely rooted in Hi-Tech Kanata or Government but enjoying a rural lifestyle; we need to attract this demographic. Small Places like Mississippi Mills can be an ideal destination but not without Broadband access – they will not come.
- And last but definitely not least, the modern day work day and work week now has very blurred boundaries, and for many the work-life balance can be achieved quite effectively by partitioning work time and playtime remotely within a rural environment. Brodband access from vacation properties in rural ontario is often a critical purchase decision.
- We’re still very much a work in progress, but in tems of what has worked for us and maybe a little guidance: Firstly - You have to connect and the message has to resonate MM2020 connected with the Municipal Council early and our message resonated to the tune of two allotments of $10K (2017/2018), which allowed us to invest in runnig broad citizen survey and a formal business case in 2018 In conducting that survey we got a full 50% response rate – we tried as as much as possible to make that connection face to face – a team of volunteers hitting the road and connecting with their neighbours. Nothing beats interactive discussion. The resukt: Overhwlming support for Broabnad access. Second - You’re richer than you think – You’re not just recruiting bodies; your recruiting knowledge and skills –and their’s a wealth to be had there Third – There’s a reason this is citizen-led. Its not just that municipal councils and the citizenry often don’t understand the intricacies of broadband access – thought hat’s certainly a significant factor. More critical is the sense that there is political safety in the status quo – its easy to blame other levels of government; previous incumbents. There is risk and there is cost. Public figures have to find the conviction for success through change – and you will have to inspire that conviction. That can be a lonely road. Fourth – Commitment to a plan is not a commitment. Set the commitment to a delivery and a timeline; and then drive. Fifth – You can be as convincing as you like, but if it isnt documented its difficult for other to take up the cause. Make it a written Truth. Sixth – Citizen led is good toa point, butit doesn’t releive government of its responsibility to serve citizen interests.
- The risk in local initiatives is that folks will naturally look to parent bodies and broader initiatives to fund. And invariably when the commits are political; they are forward looking and generally committed over a timeline that exceed their term – latest federal commit a case in point – targeting broadband rollouts by 2030 – what does that mean? An Imperative communciates a need for action NOW An architecture that appreciates the rate of change and designing for tomorrow Supporting TODAY stakeholders willing to move with urgency – not necessarily grants; but flexibility in loand and tax rebates We have to have a hard look at public/private partnerships to accelerate this work for rural deployment.
- We need an innovative approach to make this happen quickly, and a vendor (Storm) has stepped forward with an aggressive plan to rollout to the entirety of rural Mississippi Mills. They are demonstrating their commitment to that goal by funding a pilot project for 150 homes in Clayton. The pilot will bury fibre conduit in county and municipal road beds and put connections direct to home. We’re confident that this will prove out the deployment approach However, if “We” are convinced that there is an imperative to act; to mitigate the risk of being made a rural backwater; then there is also an imperative to demonstrate innovation in our partnership models. Our business case advocates strongly for public/private sector partnership leveraging already exisitng models. The reality is that leadership and yes money will be required to make this a reality. So today we’re trying to motivate some out-of the box thinking, some risk taking, and we’re trying to actively partner with the municipaility to workshop the Buinsess Case findings and drive towards a timely solution. At the end of the day accountability for fueling economic development must come from municipal government.