Dive fully into visual storytelling — a key element to rising above the noise. This week we’re going to dive deep into storytelling through photography and how it can help build your business and bring your brand to life.
This document provides information about personal branding photography services offered by Starupphoto. It discusses the importance of personal branding, who could benefit from personal branding photos, and where those photos could be used. It also outlines various photography packages focused on headshots, lifestyle portraits, and corporate branding. Packages include things like makeup, wardrobe changes, photo editing and formatting. The goal is to help clients create consistent, professional images that represent their personal or corporate brand across different media.
Issue two of AuraTalk brought to you by Aura PR- an e-zine created to help SMEs stand out in PR and digital marketing. Helpful hints and tips as well as a short showcase of Aura PR's recent work.
Visit www.aura-pr.com for regular helpful blog posts.
Communication is the most frequently used concept, but do you actually know what is at stake when you think about it? In keywords: communication, strategy, scope, adaptability, weigh, ghost writing, PR,profitability, breakthrough. Search for Writer of Your Success Story.
When it comes to online selling, there is a big overlap between Design and Marketing. One fails without the other. In this ebook, I will tell you how to get better at Marketing using simple Design hacks.
Witty writing and hellacious headlines are the difference between awesome and average. This evolutionary version of the homo sapiens has an attention span of seven seconds, less than a goldfish, so catchy captions are crucial.
This is one of the lessons that Dilbert by Scott Adams, can teach us about modern marketing.
The document provides tips for using social networking sites effectively for marketing purposes. It advises to focus efforts on 2-3 major social networking sites that are well-suited to your target audience rather than spreading efforts too thin across multiple sites. Key recommendations include thoroughly researching each site's policies on promotional content, crafting profiles that appeal specifically to your target customer rather than a general personal profile, and adapting your approach to most naturally engage with your intended audience on each site. The overall goal is to find and focus engagement with potential customers through a natural, casual tone while remaining professionally promotional of your business or products.
This document provides 14 steps to improve your LinkedIn profile and stand out. It recommends including a professional profile photo, customizing your public profile URL, filling out your experience and education sections with concrete accomplishments and results, gaining recommendations from past colleagues and clients, following interesting people and companies in your industry, and regularly interacting with your connections on LinkedIn to build your professional network. The overall message is that an optimized LinkedIn profile can help showcase your unique talents and expertise to prospective employers or business partners.
This document provides information about personal branding photography services offered by Starupphoto. It discusses the importance of personal branding, who could benefit from personal branding photos, and where those photos could be used. It also outlines various photography packages focused on headshots, lifestyle portraits, and corporate branding. Packages include things like makeup, wardrobe changes, photo editing and formatting. The goal is to help clients create consistent, professional images that represent their personal or corporate brand across different media.
Issue two of AuraTalk brought to you by Aura PR- an e-zine created to help SMEs stand out in PR and digital marketing. Helpful hints and tips as well as a short showcase of Aura PR's recent work.
Visit www.aura-pr.com for regular helpful blog posts.
Communication is the most frequently used concept, but do you actually know what is at stake when you think about it? In keywords: communication, strategy, scope, adaptability, weigh, ghost writing, PR,profitability, breakthrough. Search for Writer of Your Success Story.
When it comes to online selling, there is a big overlap between Design and Marketing. One fails without the other. In this ebook, I will tell you how to get better at Marketing using simple Design hacks.
Witty writing and hellacious headlines are the difference between awesome and average. This evolutionary version of the homo sapiens has an attention span of seven seconds, less than a goldfish, so catchy captions are crucial.
This is one of the lessons that Dilbert by Scott Adams, can teach us about modern marketing.
The document provides tips for using social networking sites effectively for marketing purposes. It advises to focus efforts on 2-3 major social networking sites that are well-suited to your target audience rather than spreading efforts too thin across multiple sites. Key recommendations include thoroughly researching each site's policies on promotional content, crafting profiles that appeal specifically to your target customer rather than a general personal profile, and adapting your approach to most naturally engage with your intended audience on each site. The overall goal is to find and focus engagement with potential customers through a natural, casual tone while remaining professionally promotional of your business or products.
This document provides 14 steps to improve your LinkedIn profile and stand out. It recommends including a professional profile photo, customizing your public profile URL, filling out your experience and education sections with concrete accomplishments and results, gaining recommendations from past colleagues and clients, following interesting people and companies in your industry, and regularly interacting with your connections on LinkedIn to build your professional network. The overall message is that an optimized LinkedIn profile can help showcase your unique talents and expertise to prospective employers or business partners.
10 Things You Actually NEED to Know! Shift Your Thinking in 2016 - #Millionai...Marsha Wright
TV Business Expert, Successful Entrepreneur, World-Renowned Influencer and 4x International #1 Bestselling Author on Strategic Alliances submits this OPEN LETTER to shed light on how those in business or those wanting to improve their lives can get ahead.
She impacts millions of people worldwide every year despite retiring at 32 whilst still maintaining and growing a portfolio of businesses, paper assets and more.
Those who read this are encouraged to partake in the #MillionaireInsights twitter hashtag in order to discuss what you've learned and ask for tips so you can flourish.
https://twitter.com/hashtag/MillionaireInsights?src=hash
Marsha's information and accolades can be sought via her press site: www.MarshaWright.com.
Follow her on twitter at: https://twitter.com/marshawright / @MarshaWright
This document provides 15 tips for effective content marketing from experts. The tips include creating helpful content focused on customers' needs, using blogs as hubs, telling stories over time through multiple channels, and committing to long-term content production despite challenges. Producing high-quality, customer-centric content across owned channels helps build trust and visibility for brands over the long run.
Create your visual mood board — a tool that will be your road map to represent the look and feel of your business. It will help you keep your brand beautiful, sharp, and cohesive across all visual channels.
The Referable Seven outlines and describes the seven universal factors/reasons why people refer business and professional to others. It provides case examples and questions to help you think of ways you can get more referrals now.
The document provides an overview of the branding guidelines for Drift. It begins with the company's mission and values of being customer-driven and transparent. It then details the brand assets including the logo, colors, typography and visual style. The branding is meant to reflect Drift's culture of being human, learning-focused and using humor. Illustrations are used in a semi-realistic black, white and gray palette. Photos show the real people behind Drift.
This document provides tips and strategies for startups to conduct public relations on a limited budget. It discusses the importance of defining the company's vision, mission and values before pursuing PR. It also covers determining PR goals, identifying target media outlets, finding journalists to pitch, crafting compelling story angles, and following up effectively after a pitch. The document emphasizes having a quality product, conducting user testing, and networking within the media and startup communities to help gain press coverage. It aims to equip startups with the tools and strategies needed to maximize their PR efforts.
This document is a slideshow resume created by Jesse Desjardins to showcase his work experience and background in a more visual and engaging format than a traditional text resume. It includes highlights of his education and work history from 2000-2011, showing his experience in marketing, consulting, public speaking, and travel/social media projects. The slideshow emphasizes standing out from other applicants and telling one's story in a unique way online through platforms like SlideShare to get noticed for new opportunities.
Richard Lindner is the President of Digital Marketer and oversees large marketing campaigns. He discussed strategies for hosting successful live events, including building excitement through targeted messaging to the right audience and determining what value the event provides attendees. It is important to test interest before a large event and use the event to start building an engaged community. The biggest mistake is assuming all registrants will attend, so pricing needs to account for no-shows.
Content Marketing for Arts OrganizationsPaulGravett
This document discusses using content marketing strategies for performing arts organizations. It defines content marketing as creating and distributing valuable, relevant, and consistent content to attract and engage an audience with the goal of driving sales. For performing arts groups, content could include blog posts, photos, videos, and articles about upcoming performances, the creative teams, behind-the-scenes details, and artist interviews. The content should be helpful to the audience rather than just promotional. Repurposing content across different channels can extend its reach. The goal is to build long-term relationships with audiences through interesting, conversational content rather than just advertising performances.
The document provides background research on info-graphics and Iron-Bru ads. It discusses how Iron-Bru uses controversial humor and crude ads to generate publicity. Research found their ads promise the drink will help cope with stress. Focus groups found most people dislike or are indifferent to Iron-Bru. Ideas were generated for a meta ad acknowledging when the ad ends. Plans included a script for a TV ad where an actor is confronted in a room covered in Iron-Bru ads.
The document discusses potential ideas for designing a poster and flyers to promote a charity fashion show. Four ideas are presented: 1) Photographing a model on a runway and editing the images, 2) Drawing a model and editing it to look like a painting, 3) Taking close-up photos of a model's face or body and editing it with filters or to look like a cartoon, 4) Creating a die-cut flyer with information inside that is revealed by opening the flyer. For each idea, the document evaluates whether it matches the client's needs, if the designer can deliver it on time, and if the necessary resources are available.
"You: The Online Brand" – The Own-Your-Name-On-Google Checklist, by Michelle ...Michelle Villalobos
Basic steps so you can earn that first page of Google search results for your name in NO time!! Created by Personal Branding Strategist & Thought Leader, Michelle Villalobos.
This document provides a summary of a client project brief for designing social media posters to promote a children's book. It includes mind maps and ideas for the posters, focusing on using bright colors and images from the book. Two initial poster concepts are described - one placing characters on a stage for Twitter, and one in a countryside setting with the book title central for Instagram. Research on competition, the target audience of parents, and exemplar designs is also summarized. The treatment describes how the final posters will attract attention with colorful, fun and simple designs showcasing the characters while keeping to brief requirements.
SALESmanago: Buyer Persona in Marketing Automationsalesmanago
Buyer Persona is a fictional character, representing features of your customers. It represents human face of customer. Such representations make it easier to segment customers, design Buyer's Journey and plan Lead Nurturing.
How to get Leads from Pinterest for MLM Network Marketing BizMs Pinky Maniri
The truth is, lead generation is a skill and you need to learn that skill. Why would you buy leads when you can learn and get the training on how to generate your own leads.... free! for life.
One of the social media platform that I can not ignore is Pinterest! I love the website and I am really having so much pinning!
The document provides advice on strengthening one's personal brand through defining it in 4 steps: 1) Identifying what makes you unique, 2) How your skills and interests are distinctive, 3) Determining your target audience and why you appeal to them, and 4) Clarifying your purpose and goals. It emphasizes the importance of authenticity, networking, feedback, and continually developing your personal brand over time to connect with others emotionally and professionally.
The client has asked the document author to develop ideas for a branding and marketing project for a building company called Walker Renovations. The author proposes four main ideas:
1. Designing a logo incorporating elements of existing logos that uses bright colors and geometric shapes.
2. Creating a website following the logo's color scheme and incorporating elements from other building company websites.
3. Designing a business card using the logo and color scheme that may include an image like a tape measure.
4. Setting up social media accounts, primarily Instagram, to showcase the company's work and target a younger audience.
The author evaluates each idea and believes they have the skills and resources to complete the project
Publishing content has no real value unless it is seen and shared. It has to ignite! In this fun and colorful presentation, author and consultant Mark Schaefer reveals some of his secrets from his new book The Content Code.
The document provides information for a student project to create a welcome leaflet for Brentwood Guesthouse clients visiting York. It includes brainstorming ideas, developing two concepts, and assessing them against the client's requirements. The student chooses the first concept - a 4-page A4 leaflet with sections on attractions, food/drink, and shopping. Further development is shown including mood boards and treatments before outlining production timescales.
The document discusses how to write effective ad copy using the AIDA formula - Attention, Interest, Desire, Action. It explains that ad copy needs to first get the reader's attention through headlines that trigger emotions using problems and solutions. It then must build interest by discussing benefits and including social proof. Desire is created through urgency and connecting emotionally. Finally, the call to action must be clear for the reader to take the desired action. Examples are provided for each step of the AIDA formula.
Create a content plan that’ll help you become top of mind with your audience. Gain access to a story bank of content prompts, a monthly plug-in calendar to get you going, and a system for keeping up the momentum long past the first month.
This document provides guidance on creating a brand snapshot, which is a one-page summary of the key elements of a brand. It recaps the brand building blocks that were developed in previous lessons, such as brand mission, vision, values, personality, ideal client, and differentiation. The brand snapshot is an internal reference tool to ensure strategic decisions, content, and touchpoints consistently reflect the brand. It will be used to verify new products or services, names, blog posts, and visual elements align with the brand's concepts, beliefs, and aesthetic. Completing the snapshot worksheet will capture the essence of the brand in a clear, concise way. Sharing it internally and with third parties helps everyone understand and properly represent the brand
10 Things You Actually NEED to Know! Shift Your Thinking in 2016 - #Millionai...Marsha Wright
TV Business Expert, Successful Entrepreneur, World-Renowned Influencer and 4x International #1 Bestselling Author on Strategic Alliances submits this OPEN LETTER to shed light on how those in business or those wanting to improve their lives can get ahead.
She impacts millions of people worldwide every year despite retiring at 32 whilst still maintaining and growing a portfolio of businesses, paper assets and more.
Those who read this are encouraged to partake in the #MillionaireInsights twitter hashtag in order to discuss what you've learned and ask for tips so you can flourish.
https://twitter.com/hashtag/MillionaireInsights?src=hash
Marsha's information and accolades can be sought via her press site: www.MarshaWright.com.
Follow her on twitter at: https://twitter.com/marshawright / @MarshaWright
This document provides 15 tips for effective content marketing from experts. The tips include creating helpful content focused on customers' needs, using blogs as hubs, telling stories over time through multiple channels, and committing to long-term content production despite challenges. Producing high-quality, customer-centric content across owned channels helps build trust and visibility for brands over the long run.
Create your visual mood board — a tool that will be your road map to represent the look and feel of your business. It will help you keep your brand beautiful, sharp, and cohesive across all visual channels.
The Referable Seven outlines and describes the seven universal factors/reasons why people refer business and professional to others. It provides case examples and questions to help you think of ways you can get more referrals now.
The document provides an overview of the branding guidelines for Drift. It begins with the company's mission and values of being customer-driven and transparent. It then details the brand assets including the logo, colors, typography and visual style. The branding is meant to reflect Drift's culture of being human, learning-focused and using humor. Illustrations are used in a semi-realistic black, white and gray palette. Photos show the real people behind Drift.
This document provides tips and strategies for startups to conduct public relations on a limited budget. It discusses the importance of defining the company's vision, mission and values before pursuing PR. It also covers determining PR goals, identifying target media outlets, finding journalists to pitch, crafting compelling story angles, and following up effectively after a pitch. The document emphasizes having a quality product, conducting user testing, and networking within the media and startup communities to help gain press coverage. It aims to equip startups with the tools and strategies needed to maximize their PR efforts.
This document is a slideshow resume created by Jesse Desjardins to showcase his work experience and background in a more visual and engaging format than a traditional text resume. It includes highlights of his education and work history from 2000-2011, showing his experience in marketing, consulting, public speaking, and travel/social media projects. The slideshow emphasizes standing out from other applicants and telling one's story in a unique way online through platforms like SlideShare to get noticed for new opportunities.
Richard Lindner is the President of Digital Marketer and oversees large marketing campaigns. He discussed strategies for hosting successful live events, including building excitement through targeted messaging to the right audience and determining what value the event provides attendees. It is important to test interest before a large event and use the event to start building an engaged community. The biggest mistake is assuming all registrants will attend, so pricing needs to account for no-shows.
Content Marketing for Arts OrganizationsPaulGravett
This document discusses using content marketing strategies for performing arts organizations. It defines content marketing as creating and distributing valuable, relevant, and consistent content to attract and engage an audience with the goal of driving sales. For performing arts groups, content could include blog posts, photos, videos, and articles about upcoming performances, the creative teams, behind-the-scenes details, and artist interviews. The content should be helpful to the audience rather than just promotional. Repurposing content across different channels can extend its reach. The goal is to build long-term relationships with audiences through interesting, conversational content rather than just advertising performances.
The document provides background research on info-graphics and Iron-Bru ads. It discusses how Iron-Bru uses controversial humor and crude ads to generate publicity. Research found their ads promise the drink will help cope with stress. Focus groups found most people dislike or are indifferent to Iron-Bru. Ideas were generated for a meta ad acknowledging when the ad ends. Plans included a script for a TV ad where an actor is confronted in a room covered in Iron-Bru ads.
The document discusses potential ideas for designing a poster and flyers to promote a charity fashion show. Four ideas are presented: 1) Photographing a model on a runway and editing the images, 2) Drawing a model and editing it to look like a painting, 3) Taking close-up photos of a model's face or body and editing it with filters or to look like a cartoon, 4) Creating a die-cut flyer with information inside that is revealed by opening the flyer. For each idea, the document evaluates whether it matches the client's needs, if the designer can deliver it on time, and if the necessary resources are available.
"You: The Online Brand" – The Own-Your-Name-On-Google Checklist, by Michelle ...Michelle Villalobos
Basic steps so you can earn that first page of Google search results for your name in NO time!! Created by Personal Branding Strategist & Thought Leader, Michelle Villalobos.
This document provides a summary of a client project brief for designing social media posters to promote a children's book. It includes mind maps and ideas for the posters, focusing on using bright colors and images from the book. Two initial poster concepts are described - one placing characters on a stage for Twitter, and one in a countryside setting with the book title central for Instagram. Research on competition, the target audience of parents, and exemplar designs is also summarized. The treatment describes how the final posters will attract attention with colorful, fun and simple designs showcasing the characters while keeping to brief requirements.
SALESmanago: Buyer Persona in Marketing Automationsalesmanago
Buyer Persona is a fictional character, representing features of your customers. It represents human face of customer. Such representations make it easier to segment customers, design Buyer's Journey and plan Lead Nurturing.
How to get Leads from Pinterest for MLM Network Marketing BizMs Pinky Maniri
The truth is, lead generation is a skill and you need to learn that skill. Why would you buy leads when you can learn and get the training on how to generate your own leads.... free! for life.
One of the social media platform that I can not ignore is Pinterest! I love the website and I am really having so much pinning!
The document provides advice on strengthening one's personal brand through defining it in 4 steps: 1) Identifying what makes you unique, 2) How your skills and interests are distinctive, 3) Determining your target audience and why you appeal to them, and 4) Clarifying your purpose and goals. It emphasizes the importance of authenticity, networking, feedback, and continually developing your personal brand over time to connect with others emotionally and professionally.
The client has asked the document author to develop ideas for a branding and marketing project for a building company called Walker Renovations. The author proposes four main ideas:
1. Designing a logo incorporating elements of existing logos that uses bright colors and geometric shapes.
2. Creating a website following the logo's color scheme and incorporating elements from other building company websites.
3. Designing a business card using the logo and color scheme that may include an image like a tape measure.
4. Setting up social media accounts, primarily Instagram, to showcase the company's work and target a younger audience.
The author evaluates each idea and believes they have the skills and resources to complete the project
Publishing content has no real value unless it is seen and shared. It has to ignite! In this fun and colorful presentation, author and consultant Mark Schaefer reveals some of his secrets from his new book The Content Code.
The document provides information for a student project to create a welcome leaflet for Brentwood Guesthouse clients visiting York. It includes brainstorming ideas, developing two concepts, and assessing them against the client's requirements. The student chooses the first concept - a 4-page A4 leaflet with sections on attractions, food/drink, and shopping. Further development is shown including mood boards and treatments before outlining production timescales.
The document discusses how to write effective ad copy using the AIDA formula - Attention, Interest, Desire, Action. It explains that ad copy needs to first get the reader's attention through headlines that trigger emotions using problems and solutions. It then must build interest by discussing benefits and including social proof. Desire is created through urgency and connecting emotionally. Finally, the call to action must be clear for the reader to take the desired action. Examples are provided for each step of the AIDA formula.
Create a content plan that’ll help you become top of mind with your audience. Gain access to a story bank of content prompts, a monthly plug-in calendar to get you going, and a system for keeping up the momentum long past the first month.
This document provides guidance on creating a brand snapshot, which is a one-page summary of the key elements of a brand. It recaps the brand building blocks that were developed in previous lessons, such as brand mission, vision, values, personality, ideal client, and differentiation. The brand snapshot is an internal reference tool to ensure strategic decisions, content, and touchpoints consistently reflect the brand. It will be used to verify new products or services, names, blog posts, and visual elements align with the brand's concepts, beliefs, and aesthetic. Completing the snapshot worksheet will capture the essence of the brand in a clear, concise way. Sharing it internally and with third parties helps everyone understand and properly represent the brand
This document provides tips and strategies for developing a strong brand identity. It discusses researching target audiences and competitors, defining core values, and establishing consistent branding elements like color, typography, imagery and tone. It also covers developing marketing strategies for websites, email, social media, networking and packaging to enhance brand awareness and engagement.
8 Steps to Creating Content that Engages & DelightsDetailXPerts
In a recent class I taught I broke down the steps of my personal content creation process. This presentation are the slides from my class and is meant to walk you through the process of creating an engaging content calendar based on the 70/20/10 posting rule.
With the content calendar acting as an active representative of your growth strategy, this is where you decide how dedicated you are to producing long term, high quality results.
You'll learn:
What personal branding is and why it matters
Top 10 reasons everyone needs personal branding
FAQs about personal branding
Terms to know
Pros and cons of personal branding
Example of personal brand success
How to hire a professional
Tips and Reminders
Analyzing your results
This document provides a summary of a digital marketing guidebook for small business owners. It outlines 10 chapters that cover topics like customer identification, sales funneling, email marketing, social media marketing, digital tools, Google advertising, paid vs organic traffic, analytics, and the future of digital marketing.
The introduction discusses how the internet has created opportunities for businesses and that the guide will demystify digital marketing for entrepreneurs. Chapter 1 focuses on identifying the ideal customer through creating a detailed customer avatar profile. This involves researching demographics, behaviors, goals and pain points of the target audience. Understanding the customer is key to success. Chapter 2 explains how to guide customers through the purchase funnel based on the stages of the buying process - from
I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdfPeter Mesarec
I’m not Sarah Connor, BUT focusing on human nature not bots = Content that Converts - Elaine Walsh McGrath talks at the DigiMarCon conference in 2023 and has great ideas on how you can humanise your Linkedin presence and be as seen as possible.
Pablo Moya Rodrigo discusses best practices for social media management. He emphasizes maintaining a positive "digital smile" to engage audiences on an emotional level. Rodrigo also stresses finding balance, such as limiting excessive updates. Finally, he explains how to use the AIDA model - Attention, Interest, Desire, Action - to increase engagement and drive people to take a desired action. The model involves grabbing attention, fostering interest, awakening desires, and telling audiences what to do.
20 tangible tips for your social media marketingLori Young
One thing that is clear when it comes to your business is that social media marketing isn't going ANYWHERE! These tips will help you build an effective social media plan.
Matter Of Form: Content Driven Commerce - Creating a Strategy that Works to Sell.
MOF's Suzie Ryan talks to 30 leading retailers on eCommerce content strategy in Soho; the first installment in Matter Of Form's 'Retail Therapy' Event Series.
This document provides a cheat sheet on branding with guidance on crafting an effective brand story, defining brand personality, and establishing visual branding elements. It emphasizes that a brand is how customers perceive a business through every interaction. The brand story should communicate the company's reason for being through an authentic, emotionally accessible narrative. Defining brand personality as human traits helps create a consistent voice. Visual branding incorporates logo, colors, fonts and graphic style to visually represent the brand strategy. Documenting these elements in a brand guidelines document helps ensure consistency across marketing efforts.
The document is a guide for building a personal brand from Chris Ducker, an expert on personal branding. It provides tips over 10 sections on how to define one's brand, set goals, publish content consistently, engage on social media, network strategically, and ultimately be authentic in embracing one's true self. The overall message is that developing a strong personal brand through helpful, high-quality content can open doors to new opportunities and influence.
This document discusses how storytelling can be used for branding. It argues that branding tells a story about who the brand is and who the user wants to be through the brand's personality, values, and how it empowers users. Effective brand storytelling means crafting a story where the brand acts as a mentor to help users achieve their aspirations. The brand's story should be authentic and consistent across all aspects of the brand from its visual design and tone of voice to its products, customer service, and strategic decisions.
Module 4 examines the marketing element to starting up your own creative business, it looks at the key concepts of marketing and what marketing can be done to ensure maximum efficiency and effectiveness.
This was a presentation done for Netstarter PTY Ltd Sri Lankan staff during an internal training session the content has been modified to relate the content to a wider audience. This basically takes myself as the example model and how I did things in order to get my self started.
10 Ways to Generate a Fountain of Fresh Content IdeasLori Young
Coming up with new and fresh content all the time can be exhausting sometimes. We all run dry from time to time. When the well is empty, here are some ways to get the creative juices flowing again.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
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1. B R A N D C O N F I D E N T I A L | PART NINE A
09ª
Includes
V I S U A L S T O R Y T E L L I N G T O B U I L D
Y O U R B R A N D
W H A T I S V I S U A L S T O R Y T E L L I N G ?
I M A G E # 1 : Y O U R P O W E R P O S E
I M A G E # 2 : W O R K I N G G I R L
I M A G E # 3 : P A S S I O N P O R T R A I T
S T O R Y P R O M P T B O N U S : S H A R E
Y O U R H E A D S H O T
Y O U R P O W E R P O S E C H E C K L I S T
W O R K I N G G I R L B R A I N S T O R M
P A S S I O N P O R T R A I T B R A I N S T O R M
B O N U S : H O W T O H I R E A B R A N D
P H O T O G R A P H E R
PHOTOS
THATTELL,
THENSELL
2. WWW.MIKIFOTO.COMB R A N D C O N F I D E N T I A L | 2
MARKETING IS NO
LONGER ABOUT THE
STUFF THAT YOU
MAKE, BUT ABOUT
THE STORIES YOU
TELL._
Seth Godin
3. WWW.MIKIFOTO.COMB R A N D C O N F I D E N T I A L | 3
Capture your
client s
at tention in a
noisy world
IT'S A crowded, noisy world out there. There
are thousands of brands and businesses
shouting to get your client’s attention. From
advertising to email blasts to social media,
the modern-day customer is bombarded with
messages on a minute-to-minute basis. It’s
time to face reality: the competition is fierce
and our markets are saturated.
4. WWW.MIKIFOTO.COMB R A N D C O N F I D E N T I A L | 4
As a business owner, it feels like
we're fighting an uphill battle when
we try to stand out from the crowd
and connect with our audience.
Often, we feel frustrated, lost and
invisible.
How in the world do we get our
client’s attention when we’re in
a world of information overload?
How can we convince them to hire
us versus the competition? How
can we position ourselves as the
expert so they return to us every
single time?
Research shows us that the
sheer visibility of a brand leads
to perceptions of success and
leadership. If your brand is SEEN
more often, your audience will
assume you can deliver on your
promise. You have credibility. If
you're unknown and unseen, you’re
just not as trusted. It' time to dive
deep into storytelling through
photography and learn how it can
help build your business and bring
your brand to life.
TWOWORDS:
VISUALSTORYTELLING What is Visual
Storytelling?
Visual storytelling is a narrative
using images, video, illustration,
infographics and social media.
It’s the idea of showing, not
telling.
Humans are visual creatures.
Think about it: before we make
any buying decision, we go
straight to the website and click
on image after image. We stalk
people’s Facebook photos to
gauge their personality and
determine if they are a good fit.
We scroll through Instagram,
double tapping pictures that
catch our eye and our hearts.
We create Pinterest boards and
pin photos for life’s occasions.
Human beings crave visual
content.
In fact, 90% of the time, the
information sent to our brain is
visual. Our brains process these
images 60,000 times faster
than text. Visuals allow us to
understand ideas better, faster
and longer. Especially in our
world today, where attention
spans are decreasing, visuals
can make an impactful first
impression. What impact does
Visual Storytelling have?
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Connect with your
audience
Storytelling images allow you to breathe life
and personality into your brand. As you share
your story, your audience starts to know, like
and trust you. They see your brand as more
than just a product or service.
Stand-out story
Professional photos help you get noticed,
grab your audience’s attention, and make your
brand memorable. In today's digital, noisy
world, we need powerful tools like imagery to
capture our audience.
Elevate your expert status
Professional photos differentiate the leaders
from the amateurs. In today's competitive
marketplace, great photos can position you as
the authority or go-to expert in your market.
Achieve depth
Your brand is more than a pretty headshot.
Through visual stories, you can give your brand
soul and depth. By sharing your mission, your
vision, and your values, you build a stronger
relationship with your audience. This can lead
to a sense of community and belonging.
THE
IMPACT
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Let's take a look at the different types
of photos your business needs to stand
out and make an impact. Don’t panic, you
don’t have to book a brand photographer
right now (unless you are ready!). You
can create many of these images with a
friend who has a nice camera or even on
your own with a smartphone. The goal is
to start thinking about your own photo
stories and building your visual library.
You want to feel confident that you have
enough visual assets for all your marketing
channels.
M I K I F O T O . C O M
Mallika
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I M A G E # 1 : Y O U R P O W E R P O S E
Also known as your headshot,
this image is your first
impression and often the
initial point of contact with
your business. Consider it
your virtual handshake. Every
business person must have
this image in their brand library because
it communicates that you are a legitimate
business owner and not an amateur. It
should look professional and polished with
a touch of personality. It’s traditionally a
tight, close-up portrait from the shoulders
up with a clean background.
Be consistent and use one headshot
across your social media platforms so your
audience starts to recognize you. Grab
your favorite image and use it for your
LinkedIn, Facebook and Instagram profiles
(go do this now!). This will help you stand
out and make you memorable.
Beware of an outdated headshot. You
really want to resemble the person in
your image. There's something suspicious
about meeting someone in person who
looks nothing like their photo. Even worse
is if you don’t have a photo at all! Also
be weary of the stuffy, corporate-styled
image. Nowadays, you don't need to use
a boring screen or sterile white space
for your backdrop. In my opinion, those
shots feel stiff and robotic. As long as the
background is non-cluttered and clean,
you can consider more modern options. A
real, modern space will help position you
as current and relevant. Plus, it will make
you feel real and authentic.
Lastly, if you're using an old, random photo
that you cropped yourself out of (or you're
using an image of you with your cat), it's
time to think about booking a professional
headshot session. You can only make one
first impression, so make sure it's a GOOD
one!
Places to use your headshot: Online Profiles
(Facebook, Instagram, Pinterest, Linkedin),
Website (Home Page Intro, About Me page,
Contact Me), Email signature, Business
Card + Postcards, Newsletter, Facebook
Group Introductions (attach a photo when
you share your short bio).
THE
IMAGES
8. I M A G E # 1 : Y O U R P O W E R P O S E
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I M A G E # 2 : W O R K I N G G I R L
You’re killing it day in and day out, so
take your audience on the journey of
your daily work life through visuals.
Answer the question your potential
clients probably have on their minds:
how do you do your job?
Start by writing out every step of your
unique process. From the onboarding
of clients to the final stage, map out
your steps. Share what you do, how you
work, when you work, and where you
work. Often, there are many steps that
our audience is unaware of or doesn't
even realize is part of our job.
Now, take a close look at all the actions
and think about visual stories that can
demonstrate your process. If you're a
real estate agent, show us your office
or the types of homes you sell. If you're
a personal stylist, show the places you
shop at and the kinds of services you
provide your client. If you're an interior
designer, show usyour tools and
materials. Give us a behind the scenes
glimpse into your daily work life.
Remember to highlight the stories that
can set you apart. What is unique about
your customer experience? How can you
communicate your USP (unique selling
proposition) through pictures? What
sets you apart from the competition?
If you’re a business consultant, maybe
you only work in person and 1-1. If
you’re a realtor, maybe you specialize
in homes off the NJ transit train line. If
you’re a fitness trainer, maybe you're an
expert in couples workouts. If you’re a
chef, maybe you specialize in teaching
families how to cook together. Think
about the distinctive parts of your
brand, and focus on how you can use
visuals to bring that process to life.
Places to use your working girl portrait :
website, social media, email newsletter,
sales page, facebook ads, everywhere!
Images that demonstrate your process
will not only explain what you do
BETTER but also create depth for your
brand.
10. I M A G E # 2 : W O R K I N G G I R L
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I M A G E # 3 : P A S S I O N P O R T R A I T
How do you feel about your business? How
do your clients feel when working with you?
Communicate this mood and vibe through
visuals. Tie it to the personality of your
brand. Remember, business is not always
transactional. People hire people based on
a FEELING. These storytelling images will
add emotion and dimension to you and your
work, connecting you to the hearts of your
clients.
Use story, expression, emotion, movement,
and props to communicate your passion.
Your audience will start to feel something
and feel connected to you on a personal
level rather than strictly a business one.
When this happens, you can create a sense
of loyalty. Soon clients begin to not only
refer you to friends and colleagues, but
come back to you time and time again.
They will find your brand irresistible and
irreplaceable.
Places to use your passion portrait: website
home page and work with me page, blog
posts, social media, newsletters, sales
pages.
Coming up next, I’ll share three more
types of visuals (Lifestyle Lens + Future
Forecast + Styled Stock) to have in your
brand library. All of these brand images
will boost your visibility and infuse energy
into your brand.
M I K I F O T O . C O M
Mallika
12. I M A G E # 3 : P A S S I O N P O R T R A I T
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KEY TAKEAWAY
When you invite the viewer into your story,
they feel more attached to your brand.
Brand photos are a powerful way to grab
attention and build connection with your
audience.
HOMEWORK
Fill out the worksheets and set aside some
time to do an audit of your current brand
photos. Start pulling the visuals together,
both professional and DIY, into one folder
(Dropbox or Google). Identify any gaps or
images that need to be updated. Share your
favorite headshot, working girl or passion
portrait with the group.
STORY PROMPT BONUS
Update your profile pic on your personal and/
or business Facebook page with your favorite
headshot and use the caption area to share an
announcement or your latest offering. A new
headshot always gets likes and comments so
don't waste the caption real estate and use it
wisely. Share some news about your brand!
THE
TAKEAWAYs