I’m not Sarah Connor, BUT focusing on human nature not bots = Content that Converts - Elaine Walsh McGrath talks at the DigiMarCon conference in 2023 and has great ideas on how you can humanise your Linkedin presence and be as seen as possible.

1. I'm not Sarah Connor
Focusing on
Human Nature
not Bots
BUT
Content that Converts

2. All the chatbots, AI in the world will not
grow your Content Performance.
1. Growing your List
2. Increasing your Sales needs Reach
3. Reach is built by understanding what
makes your customers tick.
Human first, tech
later
Photo by Emiliano Vittoriosi on Unsplash

3. What Organic Content will Build
Visibility with Ease?
How to Sell on Social Media?
How to Stay Relevant without
Draining Resources?

4. There are 50,000 and 1
reasons why you should
listen to me!
BUT FIRST...

5. BURGER
KING
COLGATE
BANK OF
IRELAND
FAILTE
IRELAND
MONDELEZ
DELOITTE
LINKEDIN
I've planned ad campaigns for all
the big guys!
CHANEL
DIAGEO
L'OREAL
EY
Traditional media & Digital... but I always wanted my
own business.

6. 13th June 2017 was
my Sliding Doors
Moment
I LEFT AGENCY LIFE BEHIND
Closed the door on my 6 Figure
Consultancy Business and
retrained as a yoga teacher...

7. I discovered Course Creation,
Coaching, and Passive Income...
www.beginwithelaine.com www.elainewalshmcgrath.com

8. MY STRATEGY IS
TESTED...
By... Me
Because ... I'm a total social
media geek.
And then by my clients.

9. Forget B2B or B2C
What I found worked was in both situations:
It's all About H2H

10. Nice Humans!
Kind Human :)

11. Not narcissists
Accidental or otherwise

12. Make it attractive
NO MORE NARRATIVE THAT IS "I"
FOCUSSED
No more posts that start:
I am so excited
We are hiring
We won this business
All about you!

13. Now...
Let's talk about Bots
Remember:

14. This is Steve
HE IS AN IT SPECIALIST AND
DIGITAL MENTOR
When I presented my LinkedIn Training at an
online networking meeting, he thought it
would be really funny to say that he had a tool
that was going to be put me out of a job...
Steve is a Londoner...

15. "Great tips! Your post shows the
importance of focusing on providing
value to the audience and framing
your message in a way that resonates
with them. Thanks for sharing!"
"Steve" commented...
Real Steve is waaaay wittier than that

16. Customers see right through these
tactics.
Here's the problem:

17. Transparency is
important
PEOPLE EXPECT EFFICIENCY
But they hate when brands or influencers
pretend that they are commenting ... when it's
not them...
Bots are fine to a point. Just don't pretend it's
you!

18. Actions you can take
with your content
with ease.

19. Content that shows your
customer...
WHAT IS IN IT FOR THEM
With emotion.
What Organic Content
will Build Visibility with
Ease?

20. F O C U S S I N G O N H U M A N N A T U R E = C O N T E N T T H A T
C O N V E R T S
Use micro-influencers/ UGC / trends / insights /
stories that demonstrate this.
Show your followers that
you "get" them

21. Forget B2B or
B2C
Think H2H
Photo by Melanie Deziel on Unsplash

22. Building reach and visibility can differ
platform by platform. But that's just tactics.
But when you get your strategy right and
put your clients emotions first then
remember...
Make them laugh, make them cry.
Stop the scroll
F O C U S S I N G O N H U M A N N A T U R E = C O N T E N T T H A T
C O N V E R T S
Photo by Vladimir Mun on Unsplash

23. WIIIFT
Be clear about how you help
people to get the outcome
that they want.
Deliver with Emotion.

24. Here's an easy
to use Vision
Board to help
you to
understand
your customer.
AND

25. It comes with a
video tutorial to
support you so
that you can use
it easily.
AND
Scan Me

26. Reframe your messaging to
position your products or services
in how they are valuable and
used by your customers.
How to Sell on
Social Media?
Photo by Nik on Unsplash

27. F O C U S S I N G O N H U M A N N A T U R E = C O N T E N T T H A T
C O N V E R T S
From your Profile through to your posts about your
offer, frame everything to show your prospective
clients how you can help them (don't be a
narcisstist on social media)
Help your followers
understand what you offer

28. Show them that you
understand the symptoms of
what they want to change.
1.
Demonstrate that you
understand their desires
2.
BEFORE
You share your solution
In your content:
F O C U S S I N G O N H U M A N N A T U R E = C O N T E N T T H A T
C O N V E R T S
Photo by Stéphan Valentin on Unsplash
Photo by Stéphan Valentin on Unsplash

29. What else do you
have to share that
will entice them
to share their
details with you?
Photo by Campaign Creators on Unsplash

30. Be helpful
Focus on your customers
needs and their desires and
present yourself as the
solution.
Don't be like the guy at the
party that just talks about
themselves!

31. Create an end to end Content
Strategy that works for your
business.
How to Stay
Relevant without
Draining
Resources?

32. THAT WORKS FOR YOUR BUSINESS AND ITS
COMPLEXITIES
From your Content to your Email Marketing.
Create a Content
Framework
F O C U S S I N G O N H U M A N N A T U R E = C O N T E N T T H A T
C O N V E R T S

33. Humans enjoy a path to follow.
Your Followers enjoy the comfort of you
meeting their expectations.
Your People need a strategy to follow.
Spend time putting personality into your
content and then automate it!
Follower to
Subscriber with
ease
F O C U S S I N G O N H U M A N N A T U R E = C O N T E N T T H A T
C O N V E R T S

34. You don't have to
be on every
platform.
Tailor your strategy
to your resources.
Photo by Marvin Meyer on Unsplash

35. Get your
strategy right
Get your messaging right.
Put your personality into, include
your ICA's needs and their words,
pop cultural references.
THEN
Automate it.

36. From your content through to your list.
Spend the time getting your strategy and
messaging right and then automate it.
Kind Human 1st
F O C U S S I N G O N H U M A N N A T U R E = C O N T E N T T H A T
C O N V E R T S

38. Q&A Time