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I'm not Sarah Connor
Focusing on
Human Nature
not Bots
BUT
Content that Converts
All the chatbots, AI in the world will not
grow your Content Performance.
1. Growing your List
2. Increasing your Sales needs Reach
3. Reach is built by understanding what
makes your customers tick.
Human first, tech
later
Photo by Emiliano Vittoriosi on Unsplash
What Organic Content will Build
Visibility with Ease?
How to Sell on Social Media?
How to Stay Relevant without
Draining Resources?
There are 50,000 and 1
reasons why you should
listen to me!
BUT FIRST...
BURGER
KING
COLGATE
BANK OF
IRELAND
FAILTE
IRELAND
MONDELEZ
DELOITTE
LINKEDIN
I've planned ad campaigns for all
the big guys!
CHANEL
DIAGEO
L'OREAL
EY
Traditional media & Digital... but I always wanted my
own business.
13th June 2017 was
my Sliding Doors
Moment
I LEFT AGENCY LIFE BEHIND
Closed the door on my 6 Figure
Consultancy Business and
retrained as a yoga teacher...
I discovered Course Creation,
Coaching, and Passive Income...
www.beginwithelaine.com www.elainewalshmcgrath.com
MY STRATEGY IS
TESTED...
By... Me
Because ... I'm a total social
media geek.
And then by my clients.
Forget B2B or B2C
What I found worked was in both situations:
It's all About H2H
Nice Humans!
Kind Human :)
Not narcissists
Accidental or otherwise
Make it attractive
NO MORE NARRATIVE THAT IS "I"
FOCUSSED
No more posts that start:
I am so excited
We are hiring
We won this business
All about you!
Now...
Let's talk about Bots
Remember:
This is Steve
HE IS AN IT SPECIALIST AND
DIGITAL MENTOR
When I presented my LinkedIn Training at an
online networking meeting, he thought it
would be really funny to say that he had a tool
that was going to be put me out of a job...
Steve is a Londoner...
"Great tips! Your post shows the
importance of focusing on providing
value to the audience and framing
your message in a way that resonates
with them. Thanks for sharing!"
"Steve" commented...
Real Steve is waaaay wittier than that
Customers see right through these
tactics.
Here's the problem:
Transparency is
important
PEOPLE EXPECT EFFICIENCY
But they hate when brands or influencers
pretend that they are commenting ... when it's
not them...
Bots are fine to a point. Just don't pretend it's
you!
Actions you can take
with your content
with ease.
Content that shows your
customer...
WHAT IS IN IT FOR THEM
With emotion.
What Organic Content
will Build Visibility with
Ease?
F O C U S S I N G O N H U M A N N A T U R E = C O N T E N T T H A T
C O N V E R T S
Use micro-influencers/ UGC / trends / insights /
stories that demonstrate this.
Show your followers that
you "get" them
Forget B2B or
B2C
Think H2H
Photo by Melanie Deziel on Unsplash
Building reach and visibility can differ
platform by platform. But that's just tactics.
But when you get your strategy right and
put your clients emotions first then
remember...
Make them laugh, make them cry.
Stop the scroll
F O C U S S I N G O N H U M A N N A T U R E = C O N T E N T T H A T
C O N V E R T S
Photo by Vladimir Mun on Unsplash
WIIIFT
Be clear about how you help
people to get the outcome
that they want.
Deliver with Emotion.
Here's an easy
to use Vision
Board to help
you to
understand
your customer.
AND
It comes with a
video tutorial to
support you so
that you can use
it easily.
AND
Scan Me
Reframe your messaging to
position your products or services
in how they are valuable and
used by your customers.
How to Sell on
Social Media?
Photo by Nik on Unsplash
F O C U S S I N G O N H U M A N N A T U R E = C O N T E N T T H A T
C O N V E R T S
From your Profile through to your posts about your
offer, frame everything to show your prospective
clients how you can help them (don't be a
narcisstist on social media)
Help your followers
understand what you offer
Show them that you
understand the symptoms of
what they want to change.
1.
Demonstrate that you
understand their desires
2.
BEFORE
You share your solution
In your content:
F O C U S S I N G O N H U M A N N A T U R E = C O N T E N T T H A T
C O N V E R T S
Photo by Stéphan Valentin on Unsplash
Photo by Stéphan Valentin on Unsplash
What else do you
have to share that
will entice them
to share their
details with you?
Photo by Campaign Creators on Unsplash
Be helpful
Focus on your customers
needs and their desires and
present yourself as the
solution.
Don't be like the guy at the
party that just talks about
themselves!
Create an end to end Content
Strategy that works for your
business.
How to Stay
Relevant without
Draining
Resources?
THAT WORKS FOR YOUR BUSINESS AND ITS
COMPLEXITIES
From your Content to your Email Marketing.
Create a Content
Framework
F O C U S S I N G O N H U M A N N A T U R E = C O N T E N T T H A T
C O N V E R T S
Humans enjoy a path to follow.
Your Followers enjoy the comfort of you
meeting their expectations.
Your People need a strategy to follow.
Spend time putting personality into your
content and then automate it!
Follower to
Subscriber with
ease
F O C U S S I N G O N H U M A N N A T U R E = C O N T E N T T H A T
C O N V E R T S
You don't have to
be on every
platform.
Tailor your strategy
to your resources.
Photo by Marvin Meyer on Unsplash
Get your
strategy right
Get your messaging right.
Put your personality into, include
your ICA's needs and their words,
pop cultural references.
THEN
Automate it.
From your content through to your list.
Spend the time getting your strategy and
messaging right and then automate it.
Kind Human 1st
F O C U S S I N G O N H U M A N N A T U R E = C O N T E N T T H A T
C O N V E R T S
Q&A Time

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I'm not Sarah Connor but Focussing on Human Nature Content that Converts.pdf

  • 1. I'm not Sarah Connor Focusing on Human Nature not Bots BUT Content that Converts
  • 2. All the chatbots, AI in the world will not grow your Content Performance. 1. Growing your List 2. Increasing your Sales needs Reach 3. Reach is built by understanding what makes your customers tick. Human first, tech later Photo by Emiliano Vittoriosi on Unsplash
  • 3. What Organic Content will Build Visibility with Ease? How to Sell on Social Media? How to Stay Relevant without Draining Resources?
  • 4. There are 50,000 and 1 reasons why you should listen to me! BUT FIRST...
  • 5. BURGER KING COLGATE BANK OF IRELAND FAILTE IRELAND MONDELEZ DELOITTE LINKEDIN I've planned ad campaigns for all the big guys! CHANEL DIAGEO L'OREAL EY Traditional media & Digital... but I always wanted my own business.
  • 6. 13th June 2017 was my Sliding Doors Moment I LEFT AGENCY LIFE BEHIND Closed the door on my 6 Figure Consultancy Business and retrained as a yoga teacher...
  • 7. I discovered Course Creation, Coaching, and Passive Income... www.beginwithelaine.com www.elainewalshmcgrath.com
  • 8. MY STRATEGY IS TESTED... By... Me Because ... I'm a total social media geek. And then by my clients.
  • 9. Forget B2B or B2C What I found worked was in both situations: It's all About H2H
  • 12. Make it attractive NO MORE NARRATIVE THAT IS "I" FOCUSSED No more posts that start: I am so excited We are hiring We won this business All about you!
  • 13. Now... Let's talk about Bots Remember:
  • 14. This is Steve HE IS AN IT SPECIALIST AND DIGITAL MENTOR When I presented my LinkedIn Training at an online networking meeting, he thought it would be really funny to say that he had a tool that was going to be put me out of a job... Steve is a Londoner...
  • 15. "Great tips! Your post shows the importance of focusing on providing value to the audience and framing your message in a way that resonates with them. Thanks for sharing!" "Steve" commented... Real Steve is waaaay wittier than that
  • 16. Customers see right through these tactics. Here's the problem:
  • 17. Transparency is important PEOPLE EXPECT EFFICIENCY But they hate when brands or influencers pretend that they are commenting ... when it's not them... Bots are fine to a point. Just don't pretend it's you!
  • 18. Actions you can take with your content with ease.
  • 19. Content that shows your customer... WHAT IS IN IT FOR THEM With emotion. What Organic Content will Build Visibility with Ease?
  • 20. F O C U S S I N G O N H U M A N N A T U R E = C O N T E N T T H A T C O N V E R T S Use micro-influencers/ UGC / trends / insights / stories that demonstrate this. Show your followers that you "get" them
  • 21. Forget B2B or B2C Think H2H Photo by Melanie Deziel on Unsplash
  • 22. Building reach and visibility can differ platform by platform. But that's just tactics. But when you get your strategy right and put your clients emotions first then remember... Make them laugh, make them cry. Stop the scroll F O C U S S I N G O N H U M A N N A T U R E = C O N T E N T T H A T C O N V E R T S Photo by Vladimir Mun on Unsplash
  • 23. WIIIFT Be clear about how you help people to get the outcome that they want. Deliver with Emotion.
  • 24. Here's an easy to use Vision Board to help you to understand your customer. AND
  • 25. It comes with a video tutorial to support you so that you can use it easily. AND Scan Me
  • 26. Reframe your messaging to position your products or services in how they are valuable and used by your customers. How to Sell on Social Media? Photo by Nik on Unsplash
  • 27. F O C U S S I N G O N H U M A N N A T U R E = C O N T E N T T H A T C O N V E R T S From your Profile through to your posts about your offer, frame everything to show your prospective clients how you can help them (don't be a narcisstist on social media) Help your followers understand what you offer
  • 28. Show them that you understand the symptoms of what they want to change. 1. Demonstrate that you understand their desires 2. BEFORE You share your solution In your content: F O C U S S I N G O N H U M A N N A T U R E = C O N T E N T T H A T C O N V E R T S Photo by Stéphan Valentin on Unsplash Photo by Stéphan Valentin on Unsplash
  • 29. What else do you have to share that will entice them to share their details with you? Photo by Campaign Creators on Unsplash
  • 30. Be helpful Focus on your customers needs and their desires and present yourself as the solution. Don't be like the guy at the party that just talks about themselves!
  • 31. Create an end to end Content Strategy that works for your business. How to Stay Relevant without Draining Resources?
  • 32. THAT WORKS FOR YOUR BUSINESS AND ITS COMPLEXITIES From your Content to your Email Marketing. Create a Content Framework F O C U S S I N G O N H U M A N N A T U R E = C O N T E N T T H A T C O N V E R T S
  • 33. Humans enjoy a path to follow. Your Followers enjoy the comfort of you meeting their expectations. Your People need a strategy to follow. Spend time putting personality into your content and then automate it! Follower to Subscriber with ease F O C U S S I N G O N H U M A N N A T U R E = C O N T E N T T H A T C O N V E R T S
  • 34. You don't have to be on every platform. Tailor your strategy to your resources. Photo by Marvin Meyer on Unsplash
  • 35. Get your strategy right Get your messaging right. Put your personality into, include your ICA's needs and their words, pop cultural references. THEN Automate it.
  • 36. From your content through to your list. Spend the time getting your strategy and messaging right and then automate it. Kind Human 1st F O C U S S I N G O N H U M A N N A T U R E = C O N T E N T T H A T C O N V E R T S
  • 37.