A brief exploration of why patients resist changing their attitudes and behaviors to adhere to recommended medication and treatment protocols and what we, as UX professionals, can do to reach them.
15. Four strategies used to convince parents that
vaccination is safe and that there is no link
between vaccination and autism:
1. Correcting false claims with facts
2. Describing disease risks to unvaccinated
children
3. Disease narrative/”True Story”
4. Disease images
Vaccine Promotion Messaging
16. Four strategies used to convince parents that
vaccination is safe and that there is no link
between vaccination and autism:
1. Correcting false claims with facts
2. Describing disease risks to unvaccinated
children
3. Disease narrative/”True Story”
4. Disease images
Vaccine Promotion Messaging
17. “False beliefs, it turns out, have … to
do with self-identity: What kind of
person am I, and what kind of
person do I want to be? ”
Stephan Lewandowsky, researcher on
misinformation and false beliefs
26. But with the narrative they
create about their condition
I’m going to
prescribe some
medication, but
you also need to
make some
changes
I’m not normal.
Who will want to
be around me?
My life will never
be the same.
Strong false beliefs are usually tied to a deeper self perception or identification. If you try to fight them head on, you will lose.
Let me ask you to do something with me. Close your eyes for just a moment. Now, go back to your childhood. Try to think about a specific experience when you felt loved, cared for, utterly secure. Really fill in the details. Who was there, what were you doing, what were the scents and sounds.
Now: did your memory involve food? If so, raise your hand.
So, many of us, to one degree or another, probably hold the false belief that happiness and togetherness and belonging require eating the way that we were brought up. And, if we change that, we will lose a little bit of our joy in life, our feeling of belonging.
It’s important to realize that all of us hold some false beliefs, or associations, that make it hard to accept healthcare advice to the contrary.