Project summary presented at Food for Life Stakeholder event, Brussles Nov 2011

1. 09/02/11
My products HERE and NOW

2. Presentation
¿What is MIP ?
• Solution to improve the information about the
products and helps producers to get closer to real
customers needs.
• Does not need any change over the actual
label to convert it into a new creative and
attractive multimedia format contents.
• Takes the best from all available mobile devices
functionalities. Gives the consumer what he/she
needs when needed.
• Supported by the every day increasing social
web environment to spread and share
information.

3. Presentation
¿ Whom is focused to ?
• As horizontal solution, applies to all agents within
the supply chain of any bar-coded product, but is
specially suitable for the Food and Drink sector
 SME to big producers
 Intermediate agents
 Wholesalers, Supermarkets and retailers
 Trademarks
 Expert panellist
 Consumer

4. Presentation
¿What are the benefits ?
• To Producers, Trademarks and Wholesalers
 Associate their products barcode to ALL
multimedia information they wish to be of
their customer’s interest.
• Consumers
 Define their individual profiles with the type
and products categories are interested in and
decide what information is relevant at every
moment : i.e. Origin, components, price,
nutrition, allergic, etc.
 Accessible from the mobile phone camera,
WHERE AND WHEN needed.
 A social space to SHARE, give feedback
and recommend the products with their
interest groups.

5. Presentation
¿ How it works ?
1. Product label as it is.
2. Bar code reading from a mobile device camera
3. Multimedia Product information ( origin, ingredients, price, promos..)
4. Access to the personal profile ( preferences, applications, comments ...)
5. Share the contents through social networks

6. Presentation
¿It’s there a market
interest?

7. Presentation
Business concept
• Listen and answer
your consumers
Consumer
ProducerMIPaldia
New
Business
Oportunities
• Improve your products
information
• Identify WHO they are
• Where they need your info
• And What they say about
• Get in direct contact with
them
• Optimize your campaign
• Get new prescribers

8. Presentation
Results
• Social network tools to monitor and analyse brands
providing :
 Promotion and international follow up.
 Adapt the product information to real needs.
 Identify geo referenced demands.
 Direct Communication with consumers.
 Customers loyalty.
 Customers become prescriber.
 Immediate Impact analysis.
 Geo referenced campaigns segmentation.
 Optimize promotional resources.
 New business opportunities.

9. Presentation
Lets joint the Consortium
Coordinator:
Design and developments:
Marketing:
Market:
CDC Cosultoría de comunicaciones
www.consultoriatic.com
www consultingTIC English
IBCmass
www.ibcmass.com
www.myspyspot.com
Sociedad europea de promoción de la innovación
www.asitelocuento.com
CIAA Confederación Europea de Industrias de
Alimentación y Bebidas
http://www.ciaa.be/asp/index.asp