Marketing democracy has arrived - Interactive Seminars


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Marketing democracy has arrived - Interactive Seminars

  1. 1. Marketing democracy has arrived Dorin Boerescu CEO 2Leva, 2Performant 21st february 2013
  2. 2. “Affiliate marketing is a type of performance-based marketing in which a business rewards oneor more affiliates for each visitor or customerbrought about by the affiliates own marketingefforts. ” wikipedia
  3. 3. Dorin Boerescu• 39, married, 1 child• Serial entrepreneur – 2 exits, 2 failures, still holds shares in 2 advertising companies (non-executive)• 2009 top affiliate in 2Parale  -• 2011 – launch• Since February 2012, member of Leo Burnett Romania• 2013 – 2Performant 2011 2010 2008 2004 1997
  4. 4. Dorin Boerescu• Founder of – the biggest ecommerce conference in Romania – 13-14 March 2013, 3rd edition• Speakers from Google, Visa, Prestashop, Verve Search, Microsoft, Vodafone• Speaker at Affiliate Management Days in London, 15-16 May 2013• Attended Affiliate Summit West 2013 Jan – Las Vegas
  5. 5. Affiliate network business model• Tracking, payments, ecosystem• Flat fee + % from transactions• Win-Win-Win - Everybody is paid only when a transaction is finalized.
  6. 6. 2.000+ affiliates schoolsmarts orstreetsmarts in online marketing 13 active programs
  7. 7. Valentin. Super affiliate.Independent online marketer.Velina. Super affiliate.Publisher – Sanoma BliasakDimitar. Superaffiliate.Clients: Fashion Days – 10% share of sales FashionUP – 10% 3Suisses – 5% Shopping-terapia – 10%
  8. 8. What publishers can get from affiliate marketing: • Additional revenue • Better understanding of audience • Research and know-how
  9. 9. Zero sales effort!• You can choose any advertiser, depending on target, conversion rate or commission.• Use your available display inventory to test• Start a campaign in several minutes• No strings attached – if the results are not good enough, you can change or stop anytime!
  10. 10. Zero client service!• You’re “speaking” only with the network (2Leva)• One point of contact (and contract  ) for many clients.• Monthly payments.
  11. 11. Understanding your users• Find out what your users are buying, when and the average purchase they make.• Use the information in your editorial & sales strategy
  12. 12. New/fresh clients• Advertisers with no limits on the budgets – there is literally no spend limitations in a Cost Per Sale campaign.
  13. 13. Global affiliate market1996
  14. 14. Affiliate marketing is a “multi-billion marketingchannel, which comprises more than 200,000 businesses and individuals” – Performance Marketing Association (2009)
  15. 15. How to generate money through affiliate marketing• Generate CONVERSIONS by sending relevant traffic.• Use banners in the FIRST PLACE to see what products are your users interested in, but after that:• Build dedicated projects for affiliate marketing:• Virtual malls• Price search engines• Daily deals agregators• Cash-back projects• OR send PPC targeted traffic (AdWords, Facebook)
  16. 16. Buying decision processAwareness/advertising/PR Affiliate marketing
  17. 17. • Research is the king – Google Trends, Analytics, 2Leva• Always be testing - advertisers, tools, tactics• Keep and develop only the best performing• Choose a niche based on its potential, not on your passion• Analyze the target, the buying behavior, the advertisers• Learn SEO, Affiliate Marketing, AdWords, Facebook Ads• Become an online marketing expert!••
  18. 18. Thank you!