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Expedition Exchange, LLC Casey Overby
Contents <ul><li>Business Description </li></ul><ul><li>Competitor Analysis </li></ul><ul><li>Marketing Plan </li></ul><ul...
Business Description <ul><li>Business Idea </li></ul><ul><ul><li>Traveling through LAX </li></ul></ul><ul><li>Mission Stat...
Business Description <ul><li>Value Proposition </li></ul><ul><ul><li>Reduces hassle </li></ul></ul><ul><ul><li>Saves custo...
Business Goals <ul><li>Website </li></ul><ul><ul><li>Secure </li></ul></ul><ul><ul><li>24/7/365 Availability  </li></ul></...
Models <ul><li>Business </li></ul><ul><ul><li>Electronic Storefront </li></ul></ul><ul><li>Revenue </li></ul><ul><ul><li>T...
Competitor Analysis <ul><li>Travelex </li></ul><ul><ul><li>Strengths: Large Presence </li></ul></ul><ul><ul><li>Weaknesses...
Marketing Plan - Industry <ul><li>Foreign Exchange Market </li></ul><ul><ul><li>$3.2 trillion traded daily </li></ul></ul>...
Target Market <ul><li>Anyone traveling outside the United States </li></ul><ul><li>Anyone who can use the internet </li></...
Channel and Comm. Strategy <ul><li>Affiliation </li></ul><ul><ul><li>AAA.com and Flycheapo.com </li></ul></ul><ul><li>Webs...
Marketing Plan – KPI <ul><li>Web traffic increase – 10% </li></ul><ul><li>Site Stickiness 15% </li></ul><ul><li>Break-even...
Operations Plan <ul><li>Location </li></ul><ul><ul><li>Apartment-based </li></ul></ul><ul><li>Customer Service </li></ul><...
Operations - Fulfillment
Supply Chain
Security <ul><li>Expedition Exchange </li></ul><ul><ul><li>VPNs </li></ul></ul><ul><ul><li>Firewalls </li></ul></ul><ul><u...
Vendor <ul><li>Web site creation </li></ul><ul><li>Information storage and retrieval  </li></ul><ul><li>Redundancy </li></...
Risks <ul><li>Too dependant on partners </li></ul><ul><li>Foreign Exchange & Cultural Issues </li></ul><ul><li>Large Inven...
Financials $120,000  Total Sources $20,000   Investment from VC $20,000  Line of credit $20,000  Term loan $60,000  Angel ...
Five Year Projections $80,770  $59,045  $37,320  ($6,905) ($28,630) Profit (Loss) Pretax 54,230  53,455  52,680  51,905  5...
Break-Even ($568,111)
Conclusions <ul><li>Market is already there </li></ul><ul><li>Little Investment Needed ($20,000) </li></ul><ul><li>Not rei...
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Finalpresentation

  1. 1. Expedition Exchange, LLC Casey Overby
  2. 2. Contents <ul><li>Business Description </li></ul><ul><li>Competitor Analysis </li></ul><ul><li>Marketing Plan </li></ul><ul><li>Operations Plan </li></ul><ul><li>Risk Analysis </li></ul><ul><li>Financial Plan </li></ul>
  3. 3. Business Description <ul><li>Business Idea </li></ul><ul><ul><li>Traveling through LAX </li></ul></ul><ul><li>Mission Statement </li></ul><ul><li>“ Our goal to provide the best currency exchange rate possible to the world-wide traveler” </li></ul>
  4. 4. Business Description <ul><li>Value Proposition </li></ul><ul><ul><li>Reduces hassle </li></ul></ul><ul><ul><li>Saves customer money </li></ul></ul><ul><li>Services </li></ul><ul><ul><li>Currency Exchange </li></ul></ul><ul><ul><li>Delivered by courier </li></ul></ul><ul><ul><li>Buy-back </li></ul></ul>
  5. 5. Business Goals <ul><li>Website </li></ul><ul><ul><li>Secure </li></ul></ul><ul><ul><li>24/7/365 Availability </li></ul></ul><ul><ul><li>User-friendly </li></ul></ul><ul><li>Establish Partnerships </li></ul><ul><ul><li>Market to niche markets </li></ul></ul>
  6. 6. Models <ul><li>Business </li></ul><ul><ul><li>Electronic Storefront </li></ul></ul><ul><li>Revenue </li></ul><ul><ul><li>Transaction fees </li></ul></ul><ul><ul><li>Per Click </li></ul></ul><ul><ul><li>Subscription Services? </li></ul></ul>
  7. 7. Competitor Analysis <ul><li>Travelex </li></ul><ul><ul><li>Strengths: Large Presence </li></ul></ul><ul><ul><li>Weaknesses: Large amounts of overhead </li></ul></ul><ul><li>Credit Card Companies </li></ul><ul><ul><li>Strengths: Close Relationship with Banks </li></ul></ul><ul><ul><li>Weakness: Overseas fees </li></ul></ul>
  8. 8. Marketing Plan - Industry <ul><li>Foreign Exchange Market </li></ul><ul><ul><li>$3.2 trillion traded daily </li></ul></ul><ul><li>Travel Industry </li></ul><ul><ul><li>$30.7 billion spent abroad </li></ul></ul><ul><ul><li>25 million in summer 2008 </li></ul></ul>
  9. 9. Target Market <ul><li>Anyone traveling outside the United States </li></ul><ul><li>Anyone who can use the internet </li></ul><ul><li>Anyone who want to sell their currency </li></ul>
  10. 10. Channel and Comm. Strategy <ul><li>Affiliation </li></ul><ul><ul><li>AAA.com and Flycheapo.com </li></ul></ul><ul><li>Website customer oriented </li></ul><ul><ul><li>FAQs </li></ul></ul><ul><ul><li>Searches </li></ul></ul><ul><ul><li>Fill able forms </li></ul></ul><ul><ul><li>(CAPTCHA) </li></ul></ul>
  11. 11. Marketing Plan – KPI <ul><li>Web traffic increase – 10% </li></ul><ul><li>Site Stickiness 15% </li></ul><ul><li>Break-even in 3 years </li></ul><ul><li>Larger individual transactions </li></ul>
  12. 12. Operations Plan <ul><li>Location </li></ul><ul><ul><li>Apartment-based </li></ul></ul><ul><li>Customer Service </li></ul><ul><ul><li>24/7 Automated Email response </li></ul></ul><ul><li>Labor Force </li></ul><ul><ul><li>2 Full-Time Employees </li></ul></ul>
  13. 13. Operations - Fulfillment
  14. 14. Supply Chain
  15. 15. Security <ul><li>Expedition Exchange </li></ul><ul><ul><li>VPNs </li></ul></ul><ul><ul><li>Firewalls </li></ul></ul><ul><ul><li>HTTPS </li></ul></ul><ul><li>Customer </li></ul><ul><ul><li>Disclaimers </li></ul></ul><ul><ul><li>Education </li></ul></ul>
  16. 16. Vendor <ul><li>Web site creation </li></ul><ul><li>Information storage and retrieval </li></ul><ul><li>Redundancy </li></ul><ul><li>Firewall protection </li></ul><ul><li>Transaction authentication </li></ul><ul><li>IT Staff </li></ul><ul><li>Hot/Cold Site </li></ul>
  17. 17. Risks <ul><li>Too dependant on partners </li></ul><ul><li>Foreign Exchange & Cultural Issues </li></ul><ul><li>Large Inventory </li></ul><ul><li>Vendor is in control </li></ul>
  18. 18. Financials $120,000 Total Sources $20,000 Investment from VC $20,000 Line of credit $20,000 Term loan $60,000 Angel Investors
  19. 19. Five Year Projections $80,770 $59,045 $37,320 ($6,905) ($28,630) Profit (Loss) Pretax 54,230 53,455 52,680 51,905 51,130 Operating expenses $135,000 $112,500 $90,000 $45,000 $22,500 Net operating income 1,365,000 1,137,500 910,000 455,000 227,500 Cost of goods sold $1,500,000 $1,250,000 $1,000,000 $500,000 $250,000 Net sales 2012 2011 2010 2009 2008 Income Statement
  20. 20. Break-Even ($568,111)
  21. 21. Conclusions <ul><li>Market is already there </li></ul><ul><li>Little Investment Needed ($20,000) </li></ul><ul><li>Not reinventing the wheel </li></ul><ul><li>Saving the customers money while making money </li></ul>

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