Diana Le Quesne designs multi-sensory brand experiences using technology to tell stories and engage customers. She develops interactive installations, software, films and digital lookbooks to showcase fashion collections across devices. The technology enhances brand storytelling and links physical and digital touchpoints for a seamless customer experience.

1. Sixmonths digital lookbook
Diana Le Quesne
dlq@dianalequesne.co.uk

2. technology as a tool to enhance the brand experience
storytelling through experience design.
design, develop and produce multi-sensorial, emotional experiences, using
design and technology to develop innovative ways of
communicating between brands, spaces and their customers.
the development of bespoke software, custom sensor technology, film and
soundscapes allows us to develop interactive environments and bespoke, desi-
gned experiences.
the technology is hidden from view, invisible, working behind the
scenes to engage the customer with the brand and its products.
each brand tells a different story.
the experiences we design serve to breathe life into each brand’s story.
interactive installation and software.
We design physical environments where people and brands
communicate with each other through bespoke digital interfaces.
the underlying intention is to free the computer from its normal context of
mouse and monitor and humanise technology by providing people with more
natural ways of interacting with custom applications.
Movement sensors, pressure sensors, microphones, rFid tagging - all types of
inputs are considered and used as ways of engaging with the user.
i-pod and i-phone applications provide personal touchpoints between brands
and their customers, enabling a seamless link between brands, their custo-
mers and each customer’s social network community (Facebook, twitter).
Film.
often we provide film content for the experiences we design for our clients.
We work with a tight network of resources in london and Milan to produce
films for our clients. Films are the next stage of fashion
experience: the ability to see the movement of the dress and the dresses in
action.
Diana Le Quesne
dlq@dianalequesne.co.uk

3. what is the digital lookbook?
the lookbook is a digital tool to share the
collection with the press and retailers. the
idea is to maximize the exposure of the brand
collateral (photo, video, internal catwalks) of
each biannual collection and present it as an
interactive channel to press, retailers and con-
sumers in general.
output and support
there will be different ‘touchpoints’ to access
the lookbook..i-phone, i-pod, Usb key which
becomes part of the label, an rFid tag in-store, from the leftside:
Nike traditional lookbook,
via the internet. Sony USB Keys customizable,
link to the online story Ipod and Iphone tools.
the key is to provide cross-channel solutions
customers in order to ensure the maximum
exposure to each collection and to link every
items to the online store.
Contents
each collection’s look can be interpreted as a
short 20-second story of a woman wearing that
outfit. the story comunicates the mood of the
whole brand spirit.
at the end of each story, each product that
played a part in the video is presented with its
related information and you can download the
high res image of the product or find related
items or consult the interactive concierge sy-
stem for suggestions where to buy it, in which
store or how you can use the outfit that you are
watching...”
Diana Le Quesne
dlq@dianalequesne.co.uk

4. In this page
Lookbook in a possible
Iphone Application
Diana Le Quesne
dlq@dianalequesne.co.uk

5. thanks...
For further information, please don’t hesitate to
contact : dlq@dianalequesne.co.uk
Diana Le Quesne
dlq@dianalequesne.co.uk

6. Diana Le Quesne
dlq@dianalequesne.co.uk