The document is a cover letter from Jessica Abdulnour applying for a position. She acknowledges that other candidates likely have more experience but highlights her 3.7 GPA, honors program participation, and 5 years of marketing experience working with major brands by age 23. She also notes her Lebanese background taught her sales from a young age and experience adding clients like Boost Mobile. Instead of competing on credentials, she offers to bring homemade hummus to work events to bribe potential employers.
Joe Pulizzi's Epic Content Marketing - Sample ChapterJoe Pulizzi
This is a free, sample chapter for Joe Pulizzi's book "Epic Content Marketing - How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less". The book is now available for purchase at Amazon.com, B&N and wonderful bookstores near you.
Why you should (or shouldn't) hire me; a personal pitch deckJean-Guy Rouleau
This is my personal pitch deck, a visual and more personal replacement for a traditional (boring) resume/CV. I still have one of those old things, and there's a link at the end of the deck.
Sure, you can go ahead and scroll straight through to the end, but why not stop along the way and get to know me a little?
Thanks for stopping by, and have a wonderful day!
Sharing your brand on Facebook. How do you do it? What are Facebook insights? How do you optimize your Facebook page? Do you need a Facebook page or a profile for your business?
To assist students in the Comm Arts Department at Marywood University, I created a resume and portfolio workshop presentation that could offer practical tips on resume building, interviewing, and more.
Joe Pulizzi's Epic Content Marketing - Sample ChapterJoe Pulizzi
This is a free, sample chapter for Joe Pulizzi's book "Epic Content Marketing - How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less". The book is now available for purchase at Amazon.com, B&N and wonderful bookstores near you.
Why you should (or shouldn't) hire me; a personal pitch deckJean-Guy Rouleau
This is my personal pitch deck, a visual and more personal replacement for a traditional (boring) resume/CV. I still have one of those old things, and there's a link at the end of the deck.
Sure, you can go ahead and scroll straight through to the end, but why not stop along the way and get to know me a little?
Thanks for stopping by, and have a wonderful day!
Sharing your brand on Facebook. How do you do it? What are Facebook insights? How do you optimize your Facebook page? Do you need a Facebook page or a profile for your business?
To assist students in the Comm Arts Department at Marywood University, I created a resume and portfolio workshop presentation that could offer practical tips on resume building, interviewing, and more.
Social media isn’t rocket science, but it is definitely a departure for businesses, nonprofit organizations, brands and institutions that have been historically dependent on traditional methods of communicating with their constituents.
So to help educate and enlighten those who are new to using blogs, Twitter, Facebook, LinkedIn, YouTube and the like for marketing, advertising, PR, publishing and networking purposes, here are my 10 ways to succeed in social media...
In the world of marketing, there are several challenges that need to be addressed. These challenges can be divided into three categories: social values, less invasive advertising and image search or visual search. These are just some examples of what marketers need to think about in order for their brands to survive in this new digital age.
The importance of social values in brands.
Social values are the core of a brand's identity. They're what makes it special and different from other brands in its category, so it's important that you get this right when creating your social media strategy. When we think about social values, we tend to think about things like "doing good" or "helping others." These are great examples of social values that can help build trust with your audience and make them feel good about supporting your business; however, there's also plenty of room for creativity when it comes to finding new ways to express these types of ideas through content creation or marketing campaigns (or both!).
Less invasive advertising .
In the world of marketing, there are certain rules that we all know and follow. The first rule is to always use a friendly tone in your copy. This is important because it helps establish rapport with your audience and helps them feel like they can trust you. It also helps them understand what type of information you're giving them, which will help them better understand how best to respond back after reading through whatever message(s) come next!
However, this doesn't mean that people should just do whatever they want—it's important for marketers not only to follow these rules but also make sure each one fits within their brand's overall strategy (and audience). For example: If I were writing about coffee for a company called Coffee Bean & Tea Leaf (CBTL), then my title would probably be "Coffee Beans Are Better Than Your Mom." While this could sound entertaining emerging from my mouth while remaining before CBTL base camp with my colleagues taking a gander at me funny..t likely will not be so entertaining on the off chance that I were expounding on it as a component of an ad focused on young people who live close by their neighborhood CBTL area! Instead, maybe try something like "Coffee Beans Are Better Than Your Mother - And You'll Love Our Delicious Beverages!" You see where we're going here? Customize service is a key part of the customer experience. It's about understanding your customer's needs, preferences and interests and providing them with exactly what they want.
The importance of Customize service was driven home by Facebook’s recent announcement that it would be investing $1 billion in artificial intelligence (AI) research over the next few years. The company has also stated that it wants to create an AI system that can understand what people want from their social media feeds by 2020 – which sounds like a lot until you consider how much data Facebook already has on its users’ behaviour: billions The
5 Main Steps of Personal Branding :
- Leverage yourself
- Manage your digital footprint.
- Build and define yourself.
- Manage and influence how others perceive you.
- Nurture your personal brand.
1. J E S S I C A
A B D U L N O U R
D E S I G N E R I N T R A I N I N G . . .
G E N I U S P E N D I N G
5 6 2 . 3 4 3 . 3 6 4 6
J E S S I E N O U R @ G M A I L . C O M
C O N T A C T
To Whom It May Concern:
First of all, I would like to start off by saying I am fully aware that there are
other candidates applying for this position that have a more distinguished
pedigree than I do. So I am not going to even bother to mention
my participation in the University Honors Program, 3.7 GPA, or experience
working on projects for brands like Taco Bell, Bosch, and Blizzard. I would
never want to seem like I am trying to stand out by hopelessly bragging about
my paltry 5 years of marketing, social media, and client relation experience
working with CMO's, directors, and heads of management at only 23 years old.
I also understand that many candidates may be older than me, possessing a
level of maturity that could easily handle high stress situations and close sales.
It would definitely sound a little far fetched if I mentioned my Lebanese
background and how I was taught to sell literally from the womb, in my
parent's store. Though I am proud of adding companies like Boost Mobile to
my sales roster, I know it can seem lacking, especially when compared to my
Girl's Scout sales of '99 ($2,217.13). My only excuse being that I just try too
hard to be the best employee, open myself to creative solutions, and do
my genuine best to communicate with colleagues and clients to produce the
most amazing possible work and overall satisfaction.
So instead of trying to hopelessly compete, instead I will lower myself to
bribery:
I make homemade, from scratch hummus and will vow to bring it to work for
all special occasions, work potlucks, and arbor day.
Thank you so much for your time, and I hope to hear from you soon.
Sincerely,
Jessica Abdulnour
To see my full resume, feel free to check out my LinkedIn
profile. https://www.linkedin.com/in/jabdulnour
@jessabdulnour
2. J E S S I C A
A B D U L N O U R
D E S I G N E R I N T R A I N I N G . . .
G E N I U S P E N D I N G
E X P E R I E N C E
E D U C A T I O N
MARKETING DIRECTOR
FOUR STAR MEAT | JUNE 2015 - PRESENT
Brand Management and marketing for food brands
Sales, Promotion, and Advertising
Oversee Marketing Efforts for Southern California
Region
COMMUNICATIONS INTERN
JOHN+CO | JUNE 2015 - PRESENT
Developed and maintained client base and relations
Spearheaded content management campaigns for
internal and client projects
Coordinated online/social media campaigns for
company and clients on: Instagram, Twitter,
Blog, Facebook, LinkedIn, Snapchat, etc.
5 6 2 . 3 4 3 . 3 6 4 6
J E S S I E N O U R @ G M A I L . C O M
BACHELOR OF ARTS, MAJOR IN DESIGN
CALIFORNIA STATE UNIVERSITY LONG BEACH
UNIVERSITY HONORS PROGRAM
DELTA ZETA
S K I L L S
C O N T A C T
I am an experienced self-proclaimed marketing designer with hipster like
interests. My trademarks include: putting together Ikea furniture, stress
baking, and consistently mispronouncing the word, "aloe vera". When I'm not
creating innovative, exciting, and groundbreaking social media campaigns, I
like to binge watch Youtube videos (BuzzFeed of course), and pretend I didn't
eat a whole box of double stuff Oreo cookies. To see my full resume, feel free
to check out my LinkedIn profile. https://www.linkedin.com/in/jabdulnour
P R O F I L E
@jessabdulnour
N O T T O B R A G B U T I W O R K E D W I T H :
SEO and Google Analytics
Social media strategy
Marketing
Web content development
Copywriting
Corporate blogging
Project management
Layout design
Photo editing
Market research