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PM4SD European Summer School
Seinajoki, July 02, 2014
Cinzia De Marzo
European Commission, DG Enterprise & Industry
Touris...
European Tourism Indicator System
ETIS
For the Sustainable Management of Destinations
ETIS Background
Commission Communication
COM (2010) 352
'Europe destination n.1 in the world: a new political
framework fo...
When started
Launched in a public conference on 22 February 2013,
together with a Toolkit (guidelines), available in all E...
What is the European Tourism
Indicator System (ETIS)?
• A management system for tourism destinations
consisting of:
• A To...
The Ultimate Goal
• A European wide comparable
system
• A concrete tool to help
destinations to be more aware
about sustai...
The
structure
of the
toolkit
What’s in the toolkit?
• Part 1: European
destination
management
• Part 2: Step-by-step
guide to
implementation
• Part 3: ...
How many indicators are there?
There are 67 indicators
• 27 core
• 40 optional
Balancing the need to be
• comprehensive
• ...
How are the indicators organized?
Four categories
• Destination management
• Social and cultural impact
• Economic value
•...
Destination management indicators
• Have a plan or strategy
• Have a certification
system in place for
tourism operators
•...
Economic value indicators
• Tourist nights
• Daily spending
• Length of stay
• Occupancy rates
• Employment
• Use of local...
Social and cultural impact indicators
• Visitors per resident
• Beds per resident
• Employment by gender
• Accessibility
•...
Environmental impact indicators
• Modes of transport
• Climate change mitigation
• Waste recycling
• Sewage treatment
• Wa...
How does the System work?
Step 1. Raise Awareness
Step 2. Create a Destination
Profile
Step 3. Form a Stakeholder
Working Group (SWG)
Step 4. Establ...
Implementation: Step by Step
STEP 1: Raise Awareness
• Communicate involvement
• Identify stakeholders
STEP 2: Create a De...
The Stakeholder Working Group
Indicator theme: Stakeholder could be a senior
representative from:
Visitor numbers Tourism ...
Where to Find the Toolkit?
Translated in all EU official languages
http://ec.europa.eu/enterprise/sectors/tourism/sustaina...
ETIS State of play
• 104 destinations across Europe have applied for the first
pilot testing phase (started the 15th July ...
MAIN OUTCOMES OF THE MID TERM REPORTS
• 50 destinations have sent their mid-term reports to the
Commission and 7 destinati...
THE FINAL QUESTIONNAIRES
• 26 final questionnaires have been sent to the Commission,
after the end of first ETIS pilot pha...
The feedback from an EDEN destination
Durbuy, Belgium
• Network position regarding the use of indicators for
sustainable t...
Theme Criteria (16)
Local Economy · Number of tourist nights per year
· Direct tourism employment as percentage in
total l...
ETIS NEXT STEPS
• The second pilot testing phase started in May till end
December 2014. About 110 destinations across Euro...
ETIS Future actions
• Based on the results of the 2 pilot testing phases, the
Commission will assess the system, taking in...
Contact details
Unit E1. Tourism policy
ENTR-TOURISM-POLICY@ec.europa.eu
http://ec.europa.eu/enterprise/se
ctors/tourism/i...
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ETIS European Tourism Indicators System - Cinzia De Marzo

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Presentation on ETIS System at Summer School "Leadership and Governance for Sustainable Tourism" -2nd July 2014 Finland

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ETIS European Tourism Indicators System - Cinzia De Marzo

  1. 1. PM4SD European Summer School Seinajoki, July 02, 2014 Cinzia De Marzo European Commission, DG Enterprise & Industry Tourism Policy Unit
  2. 2. European Tourism Indicator System ETIS For the Sustainable Management of Destinations
  3. 3. ETIS Background Commission Communication COM (2010) 352 'Europe destination n.1 in the world: a new political framework for tourism in Europe ' Action 11- Develop, on the basis of NECSTouR or EDEN, a system of indicators for the sustainable management of destinations. 3 -
  4. 4. When started Launched in a public conference on 22 February 2013, together with a Toolkit (guidelines), available in all EU languages. Objective To help destinations to measure and monitor their sustainability management processes and performances. Main benefits for the destinations To assist destinations develop tourism in more sustainable manner and generate economic benefits, including improved destination reputation and greater visitor satisfaction 4
  5. 5. What is the European Tourism Indicator System (ETIS)? • A management system for tourism destinations consisting of: • A Toolkit • A set of core indicators • An additional set of optional indicators • A Dataset to record and store indicator data • An indicator based system • Simple to use and flexible • Provides a more intelligent approach to tourism planning
  6. 6. The Ultimate Goal • A European wide comparable system • A concrete tool to help destinations to be more aware about sustainable tourism
  7. 7. The structure of the toolkit
  8. 8. What’s in the toolkit? • Part 1: European destination management • Part 2: Step-by-step guide to implementation • Part 3: The core and optional indicators • Part 4: The destination dataset
  9. 9. How many indicators are there? There are 67 indicators • 27 core • 40 optional Balancing the need to be • comprehensive • realistic • integrated
  10. 10. How are the indicators organized? Four categories • Destination management • Social and cultural impact • Economic value • Environmental impact
  11. 11. Destination management indicators • Have a plan or strategy • Have a certification system in place for tourism operators • Conduct regular visitor surveys • Communicate their sustainability efforts to visitors
  12. 12. Economic value indicators • Tourist nights • Daily spending • Length of stay • Occupancy rates • Employment • Use of local product
  13. 13. Social and cultural impact indicators • Visitors per resident • Beds per resident • Employment by gender • Accessibility • Cultural heritage protection
  14. 14. Environmental impact indicators • Modes of transport • Climate change mitigation • Waste recycling • Sewage treatment • Water consumption • Energy conservation
  15. 15. How does the System work?
  16. 16. Step 1. Raise Awareness Step 2. Create a Destination Profile Step 3. Form a Stakeholder Working Group (SWG) Step 4. Establish Roles and Responsibilities Step 5. Collect and Record Data Step 6. Analyse results Step 7. Enable ongoing Development and Continuous improvement ReturntoSWGtoagreeprioritiesand developaplanofaction How to implement ETIS: The Seven Steps
  17. 17. Implementation: Step by Step STEP 1: Raise Awareness • Communicate involvement • Identify stakeholders STEP 2: Create a Destination Profile • Identify geographic / jurisdictional boundaries of your destination • An overview for stakeholders and those less familiar STEP 3: Bring together a Stakeholder Working Group (SWG) • Invite relevant stakeholders • Convene a participatory workshop • Identify core issues and indicators STEP 4: Establish Roles and Responsibilities • Responsibility is shared so no one is over-burdened • Stakeholders collect data for only 1 or 2 indicators each • SWG Members collect indicator data according to role • Destination Co-ordinator acts as central point of contact for data collation
  18. 18. The Stakeholder Working Group Indicator theme: Stakeholder could be a senior representative from: Visitor numbers Tourism authority Energy consumption Local energy provider Recycling rates Municipal waste department Biodiversity Environment Dept and/or local NGO or campaign group Quality of tourism jobs Local university or college Community attitudes to tourism Residents Association or community group Occupancy rates Hotels Association
  19. 19. Where to Find the Toolkit? Translated in all EU official languages http://ec.europa.eu/enterprise/sectors/tourism/sustainable- tourism/indicators/index_en.htm
  20. 20. ETIS State of play • 104 destinations across Europe have applied for the first pilot testing phase (started the 15th July 2013- till the end of April 2014) and they were strong motivated to work on testing ETIS, coming from: • Belgium, Bulgaria, Estonia, Finland, Italy, Latvia, Ireland, Romania, Slovakia, Slovenia, Spain, Greece, Scotland, Netherland, Lithuania, Croatia, Sweden, UK, Portugal, Turkey. • 10 professional expert have been seletected, to help the EC to assess the feedback and results of the testing phases • All destinations were requested to send to the Commission the final questionnaire, after the end of the pilot phase (9 months) and a mid term-reports (after 5 months)
  21. 21. MAIN OUTCOMES OF THE MID TERM REPORTS • 50 destinations have sent their mid-term reports to the Commission and 7 destination have retracted their application • Some difficulties in the implementation process such as: • limited time available to implement the system and communicating/engaging with stakeholders; • technical challenge of collecting the data and limited resources available to collect the data, • lack of human and financial resources, especially in the small destinations
  22. 22. THE FINAL QUESTIONNAIRES • 26 final questionnaires have been sent to the Commission, after the end of first ETIS pilot phase, (but 2 of them were not completed) • 24 destinations were invited to participate to the selection of maximum 6 destinations, to be invited as a panellists at the ETIS workshop foreseen in Bruxelles, the 4th July 2014 • The analysis of the final questionnaires, as results of the first ETIS pilot testing phase, will be presented during the workshop of the 4th July
  23. 23. The feedback from an EDEN destination Durbuy, Belgium • Network position regarding the use of indicators for sustainable tourism was positive; • Even if it took time to implement all criteria, they were willing to use it and to spread it among our members. • Sometimes, in a day to day work with visitors, it was hard to find time to anticipate sustainable development. • Before being able to use daily these 67 indicators they would like their destination members to be familiar with self- evaluation, step by step; • That's why they suggested to use 16 main indicators.
  24. 24. Theme Criteria (16) Local Economy · Number of tourist nights per year · Direct tourism employment as percentage in total local employment · Average length of stay of tourists (nights) · Percentage of tourism enterprises sourcing a minimum of 25% of food produced locally Management · Percentage of visitors that are satisfied with overall experience · Percentage of the destination covered by a destination management organisation or institutional arrangements involving public and private stakeholders in decision making processes for tourism development and promotion · Percentage of the destination with a sustainable tourism strategy / action plan Environnemen t  Tracking energy use on a regular basis (at least quarterly)  Using at least 75% energy-efficient light bulbs  Having current and active towel and linen re-use plans in place  Recycling at least two types of waste  Staff training on green practices Social - Cultural · Number of tourists / visitors per 100 residents · Percentage of men and women in tourism employment · Percentage of sites considered accessible · Percentage of events that are based on traditional culture and local assets
  25. 25. ETIS NEXT STEPS • The second pilot testing phase started in May till end December 2014. About 110 destinations across Europe (also non EU countries like Albania, Montenegro, Macedonia and Norway), have volunteered to test the ETIS this time, coming from Croatia, Italy, Spain, Greece, Slovenia and Hungary, France, Germany, UK, Ireland, Romania, Lithuania, Sweden, Austria, Malta, Portugal and Bulgaria. • ETIS workshop: Bruxelles 4th July 2014, at presenting the outcomes of the first testing pilot phase and future steps to develop and improve the system • http://ec.europa.eu/enterprise/newsroom/cf/itemdetail.cfm?item_id =7530
  26. 26. ETIS Future actions • Based on the results of the 2 pilot testing phases, the Commission will assess the system, taking into account the analysis of the feedback of the destinations engaged in the process; • The Commission could consider the possibility in improving the modality of collection of data or other components of the toolkit; • No dedicated budget is foreseen in COSME work programme 2014, but the the Commission could consider the possibility to promote raising awareness and communication activities about sustainable tourism, including ETIS • Workshops,info days other initiatives such as the European summer school, represent a good model which can be replicated also in other Member States
  27. 27. Contact details Unit E1. Tourism policy ENTR-TOURISM-POLICY@ec.europa.eu http://ec.europa.eu/enterprise/se ctors/tourism/index_en.htm 27 Thank you for your attention!

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