Learn about PYLON for LinkedIn Engagement Insights, a new API solution available through our Analytics Partner DataSift. We’ll take a deep dive into this new analytics offering that allows marketers to use the privacy-protected LinkedIn data of 467M professionals worldwide to cut through the mass of data points and hone in on those that truly matter: allowing you to make data-informed decisions based on the genuine needs of audiences. Learn how you can: -- Discover your audience: Gain insight into where to invest your advertising dollars by discovering the audiences that are the most engaged with your content. -- Create better content: Design successful content campaigns and develop messaging that resonates with your audiences by determining what topics they are interacting with. -- Build your brand: Discover how audiences engage with your brand, products or services (or those of your competitors) through company, industry and competitive insights. In this presentation, the team from DataSift will explain how you can identify and measure the right metrics, keeping a pulse on the needs and interests of your target audiences.