Content Marketing Part 1

1. Content Marketing
PART 1

3. How to make it easy…
u The types of content you can produce
u What gear and software you need
u How to automate parts of your content creation
u Where and how to position your content so it can be found

4. #1 The types of content you can produce

5. Videos

6. Podcast

7. eBooks

8. Online Training

9. Webinar

10. Written

11. Here are some ideas…

16. ACTIVITY
u STEP 1: Write down a list of the leaders, influencers and authorities you look up to in your
industry…
u STEP 2: What have they done/what are they doing that made you think of them as a leader?
u STEP 3: Outline what YOU can do to replicate their success. (Topics, interviews, etc)
5min

17. #2 What gear and software you need

18. Lighting Kit

19. Microphone

20. Camera

21. Tripod

22. Editing Software

23. Music

24. B-roll Footage

25. B-roll Footage

26. Images & Design

27. Outsource

28. Outsource

29. #3 How to automate parts of your
content creation

30. Record

31. Transcribe

32. Post

33. #4 Where and how to position your
content so it can be found

34. Blog

35. iTunes

36. YouTube

37. Social Media

38. Emails

39. Let’s Recap
u The types of content you can produce
u eBooks
u Videos
u Podcasts
u Online Training
u Written

40. Let’s Recap
u What gear and software you need
u Lighting Kit
u Microphone
u Camera
u Tripod
u Editing Software
u Music
u Voiceover
u B-roll footage

41. Let’s Recap
u How to automate parts of your content creation
u Offer multiple ways for people to get to know your business
u One clear outcome for each post
u Use the PAS formula when you want someone to take action

42. Let’s Recap
u Where and how to position your content so it can be found
u Blog
u iTunes
u YouTube
u Social Media
u Emails