MICE 2020 TRENDS

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MICE 2020 TRENDS

  1. 1. Visibility and Digital Brand 2.0 Toni Mascaró - Director eMascaró Crosmedia http://www.emascarotourism.com http://www.tonimascaro.com Twitter: @tonimascaro @tonimascaro
  2. 2. 01.  LA  VISIBILIDAD  Visibility
  3. 3. The Internet Revolution
  4. 4. Your  brand  is  here   Where are you?
  5. 5. Your  event  is  here   Where are you?
  6. 6. Where We Are? Knowledge   Online projects   Loyalty / CRM   Visibility   Events Management   Marketing online   Metrics Social Networks   I n t e r n e t   M I C E   Funnels  
  7. 7. @   @   @   @   @  @   @   @   @  @   The old Marketing
  8. 8. Conversation 1.0  
  9. 9. Social Networks Chat eMail SMS Skype Facebook Linkedin Twitter Coments The big conversation 2.0   WhatsApp
  10. 10. Universe 2.0  
  11. 11. Content capillarity  
  12. 12. Opinion leaders  
  13. 13. Online Reputation  
  14. 14. The new Internet World   Opinion Leaders   Apps   Vertical Social Networks   Next generation Search Engines   Virtual Assistants   Experiences   New devices & Interfaces   2.0 Ecosystems   Contents Aggregators   Bots   Smart Destinations   Innovative OTA’s   Mashups   Reputation   Online Maps  
  15. 15. The new internet user   Hiperconnected   Global User   Heavy Buyer   Content Generator   Build communities   Online prescriber  
  16. 16. Your online personal brand  
  17. 17. 2.0 Ecosystems  
  18. 18. Your  brand  is  here   The Universe 2.0
  19. 19. Web 2.0 Strategy  
  20. 20. STORY TELLING
  21. 21. Transmedia Story Telling  
  22. 22. Strategy   Channels   Marketing   Metrics   2.0 Internet strategy  
  23. 23. Strategy   Channels   Marketing   Metrics   2.0 Internet strategy   Objectives Target Market Story Telling Added Value Story Telling Resources Agenda
  24. 24. Strategy   Channels   Marketing   Metrics   2.0 Internet strategy   Channel Setup Blog Facebook Web Communities Twitter Video Slideshare
  25. 25. Strategy   Channels   Marketing   Metrics   2.0 Internet strategy   Contents Opinion leaders Campaigns Viral Marketing Video Marketing Advergaming Comunity Manager eMarketing Newsletter
  26. 26. Strategy   Channels   Marketing   Metrics   2.0 Internet strategy   KPI Reputation Influence Analytics Funnels Dashboard Conversions Leads
  27. 27. Pre Event! During Event! Post Event! Event process  
  28. 28. Pre Event! During Event! Post Event! Event process  
  29. 29. Trends 2020   Virtual! Reality! Traceability! Digital! Brand! Apps! Mashups! Reputation! Visibility! Multi! Platform! Metrics! Transmedia! Story Telling!
  30. 30. Thanks   Toni Mascaró - @tonimascaro www.emascarotourism.com  

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