Value proposition testing for technology entrepreneurship online course

1. Technology entrepreneurship online course
Team 542
Sanita Kupla
May, 2012

2. Market size
 For measuring the value (EUR, $, LVL etc.) of the market
people are working on it many weeks and months. More
over those kind of data is almost impossible to gain from
open space on internet. BUT measuring the size of market
as the relevance of buyers and sellers is the thing what
shows wether the potencial market where we want to enter
is small, medium or big.
 After first team meeting we decided to narrow the market
for TOP 3 countries for each of sport what we are analyzing
for the beginning and mine was beach volleyball.
 Also we decided to concentrate for amateur level of the
sport section as this sector is our product aim.
Team 542, Sanita Kupla 2

3. TOP 3 countries, history and
statistics
 TOP 3 countries in beach volleyball nowdays are Brazil,
United States and the third place devides between the
Netherlands, Germany and Poland.
 Beach volleyball born in 1920s of Santa Monica sandy
beaches in California and funny thing is that this sport
game at the beginning was the time spending weapon for
depressed families.
 Year 1950 first tournament in Brasil was organized.
 Year 1965 foundation of Beach Volleyball Association.
 Year 1996 Beach volleyball becomes Olympic sport.
Team 542, Sanita Kupla 3

4. Brazil
 2600 public and private
universities
 Volleyball (including beach
volleyball) is 2nd most
popular sport in Brazil.
 Brazilian younger teams
(amateurs) maintain the
same success rate as the
senior squads.
Team 542, Sanita Kupla 4

5. United States (U.S.)
 Each state of U.S. has several
institutions and organizations
which are responsible for sport
event organization, also for amateur
league there are several
indipendent institutions, for
example Amateur Athletic Union,
A.B.V.I.A. – Amateurs beach
volleyball international association.
 98 817 public schools, ~28 000
private schools (data from year
2010).
 4 495 universities, colleges, junior
colleges (data from year 2010).
Team 542, Sanita Kupla 5

6. United States (cont.)
 Students receive scholarships to colleges in recognition
of their sthletic potencial.
 Highschools and college sports fill the development
role that in many other countries would be the place of
youth teams associated with clubs.
 Volleyball is 3rd popular sport among girls.
 www.50states.com/sports - web page of sport clubs
divided by states.
Team 542, Sanita Kupla 6

7. The Netherlands
 58 universities (year
2012).
 122 schools,
gymnasiums.
 Volleyball (including
beach volleyball) is third
popular sport.
 National volleyball
association – 145 000
licensed players.
Team 542, Sanita Kupla 7

8. Experiment
 For survey I used free survey space –
www.surveymonkey.com, where I posted up to
10 questions and sent survey to relevant
representatives from beach volleyball sport
clubs and schools.
Team 542, Sanita Kupla 8

9. Experiment (cont.)
How much time it takes to organize beach volleyball tournament?
NATIONAL level INTERNATIONAL level
1-4 5-8 2-3 4-6 >6 <3 3-6 6-12 > 1 year >2
weeks weeks months months months months months months years
Team 542, Sanita Kupla 9

10. Experiment (cont.)
What are the planning steps to organize a tournament?
schedules for structurize the places in to make work on
players court tournament advertisement and
(sponsors, delegations, regulation; marketing;
media etc.);
finding court for talk to food and decide about the In wider events -
tournament/schedul transportation companies money fund for manage broadcasting
es for location of (for wider tournaments tournament/decide (TV, radio)/inform
fields/arranging also with accomodation about the fee for press.
premises and fields companies) participants;
schedules for decide the type of prizes set the date for advertise tournament
coaches, personell (medals or trofeys); registration; to interested
teams/informing
think about the name decide about type of to find sponsors potencial
of tournament tournament (age, gender, and supporters; participants/contact
play off etc.); potencial participants;
print souvenirs for find referees and organizer
participants (towels, staff;
suits, t-shirts etc.)
Team 542, Sanita Kupla 10

11. Experiment (cont.)
Approximately what is the percentage of planning positions where
computers, data basis are included?
0%
17% 16%
<20%
21% - 40%
41%-60%
17%
61%-80%
>81%
50%
Team 542, Sanita Kupla 11

12. Experiments (cont.)
Would you find useful to use web
App which provide you with
various administration functions
prior the event, during event and Would you be ready to pay for
after event ? such App?
17%
32%
Yes Yes
No No
68%
83%
Team 542, Sanita Kupla 12

13. Experiment (cont.)
 All 100% of respondents
admitted that the most
time taking position is to
find sponsors and
supporters.
Team 542, Sanita Kupla 13

14. Thank you for attention!
Team 542, Sanita Kupla 14