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10 Tips for Connecting with Your Audience

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10 Tips for Connecting with Your Audience

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Learn these 10 practical tips to touch the heart of your audience.

Transcript

  1. 1. CONNECTING YOUR AUDIENCEWITH 10 TIPS FOR
  2. 2. KNOW YOUR AUDIENCE Research your audience in advance and figure out which emotions will trigger their responses
  3. 3. BUILD EMOTIONAL THEMES Be Sure That The Points You Include, Carry Emotional Power
  4. 4. BUILD EMOTIONAL THEMES Be Sure That The Points You Include, Carry Emotional Power Ex. “Conquer your public speaking fear” probably evokes stronger emotions than “Learn to speak with more precision.”
  5. 5. SELECT EMOTIVE WORDS Make Your Words Work Towards Achieving The Maximum Emotional Response
  6. 6. Ex: “Authentically Produced” sounds more trustworthy than “Factory- made.”
  7. 7. STORIES TELL
  8. 8. STORIES TELL We All Remember Aesop’s Fables About The Tortoise And The Hair And The Fox And The Grapes, But Most Of Us Can’t Recite A Line From Our Grade 12 World History Text
  9. 9. That’s Because We Remember Things When We Can Connect To Them EMOTIONALLY,
  10. 10. HUMOUR USE
  11. 11. HUMOUR USE Humor In A Presentation Evokes Emotions Such As Joy And Surprise, And Often Triggers Secondary Emotions Such As Calmness And Friendship
  12. 12. FIGURES USE OF SPEECH
  13. 13. FIGURES USE OF SPEECH THEY WILL TALK THE SIZE OF 10 IT AS BEING FOOTBALL FIELDS When A Politician Is Describing A New Development, They Want People to Be Excited About it. Instead of Describing it in Acres or Hectares
  14. 14. They Know People Can Then Form A MENTAL PICTURE & Be Surprised By Vastness Of TheThe PROJECT
  15. 15. SURPRISE IS A GREAT EMOTION TO STIR IT KEEPS PEOPLE INTERESTED
  16. 16. EMOTION INJECT INTO YOUR VOICE
  17. 17. EMOTION INJECT INTO YOUR VOICE
  18. 18. BODY LANGUAGE MATCH YOUR TO THE EMOTIONAL MOOD
  19. 19. SADNESS When You Hold Your Body Still & Lower Your Head, You Indicate THE EMPATHIC PEOPLE WILL IMMEDIATELY BEGIN TO FEEL SAD WITH YOU
  20. 20. Pride And When You Stand Straight And Tall. You Indicate Resolution You Can Count On An Emotional Response Of Inspiration & Shared Pride
  21. 21. HONEST BE Share Your Presentation In A Way That Your Audience Will Feel As Passionately As You Feel.

Description

Learn these 10 practical tips to touch the heart of your audience.

Transcript

  1. 1. CONNECTING YOUR AUDIENCEWITH 10 TIPS FOR
  2. 2. KNOW YOUR AUDIENCE Research your audience in advance and figure out which emotions will trigger their responses
  3. 3. BUILD EMOTIONAL THEMES Be Sure That The Points You Include, Carry Emotional Power
  4. 4. BUILD EMOTIONAL THEMES Be Sure That The Points You Include, Carry Emotional Power Ex. “Conquer your public speaking fear” probably evokes stronger emotions than “Learn to speak with more precision.”
  5. 5. SELECT EMOTIVE WORDS Make Your Words Work Towards Achieving The Maximum Emotional Response
  6. 6. Ex: “Authentically Produced” sounds more trustworthy than “Factory- made.”
  7. 7. STORIES TELL
  8. 8. STORIES TELL We All Remember Aesop’s Fables About The Tortoise And The Hair And The Fox And The Grapes, But Most Of Us Can’t Recite A Line From Our Grade 12 World History Text
  9. 9. That’s Because We Remember Things When We Can Connect To Them EMOTIONALLY,
  10. 10. HUMOUR USE
  11. 11. HUMOUR USE Humor In A Presentation Evokes Emotions Such As Joy And Surprise, And Often Triggers Secondary Emotions Such As Calmness And Friendship
  12. 12. FIGURES USE OF SPEECH
  13. 13. FIGURES USE OF SPEECH THEY WILL TALK THE SIZE OF 10 IT AS BEING FOOTBALL FIELDS When A Politician Is Describing A New Development, They Want People to Be Excited About it. Instead of Describing it in Acres or Hectares
  14. 14. They Know People Can Then Form A MENTAL PICTURE & Be Surprised By Vastness Of TheThe PROJECT
  15. 15. SURPRISE IS A GREAT EMOTION TO STIR IT KEEPS PEOPLE INTERESTED
  16. 16. EMOTION INJECT INTO YOUR VOICE
  17. 17. EMOTION INJECT INTO YOUR VOICE
  18. 18. BODY LANGUAGE MATCH YOUR TO THE EMOTIONAL MOOD
  19. 19. SADNESS When You Hold Your Body Still & Lower Your Head, You Indicate THE EMPATHIC PEOPLE WILL IMMEDIATELY BEGIN TO FEEL SAD WITH YOU
  20. 20. Pride And When You Stand Straight And Tall. You Indicate Resolution You Can Count On An Emotional Response Of Inspiration & Shared Pride
  21. 21. HONEST BE Share Your Presentation In A Way That Your Audience Will Feel As Passionately As You Feel.

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