This presentations uses a number of examples and quotations to demonstrate relevant factors in deciding on your branding and marketing strategy for your online company.

1. How to Create an Online Brand
through Search
Daytona 2012
http://twitter.com/kelvinnewman
kelvin.newman@SiteVisibility.co.uk
22/06/2012

2. How to Create an Online
Text
Brand through Search

3. How to Create an Online
Text
Text
Brand through Search

4. How to Create an Online
Text
Brand for Search

5. My Four Branding
Text
Heroes...

8. David Ogilvy

10. Dave Trott

12. Mark Earls

14. David Hepworth

15. David,
Dave,
Mark,
David.

16. David,
Dave,
Mark,
David.

17. David Ogilvy

18. pictomag.

19. The consumer isn’t a moron; she is
your wife.

20. If you ever have the good fortune to
create a great advertising
campaign, you will soon see another
agency steal it.
This is irritating, but don’t let it
worry you; nobody has ever built a
brand by imitating somebody else’s
advertising.
woodleywonderworks

21. It takes a big idea to attract the
attention of consumers and get
them to buy your product.
Unless your advertising contains a
big idea, it will pass like a ship in
the night. I doubt if more than one
campaign in a hundred contains a
big idea.

22. If it doesn't sell, it isn't creative.
AMagill

23. David,
Dave,
Mark,
David.

24. Dave Trott

25. adewale_oshineye

26. People buy a product for what it
DOES.
But they buy a brand for what it
SAYS about them
bucklava

27. Every purchase decision is a
combination of ‘desire’ and
‘permission’
emiliokuffer

28. Over 2,000 years ago, Democritus
said, “The mind is not a vessel to be
filled, but a fire to be ignited.”
Sean Rogers1

29. Maurice Saatchi used to say,
“I don’t have to win. I just have to
make you lose.”
timtak

30. David,
Dave,
Mark,
David.

31. Mark Earls

32. paulisakson

33. We use the brains of others to think
for us & as a place to store
knowledge about the world; almost
everything we know & do involves
shared knowledge from past &
present people—billions of them
by now.
Beige Alert

34. We are beset with emotions and
cognitive biases, and much of the
time we avoid thinking altogether.
Rennett Stowe

35. The trick is to create something of
social meaning above and beyond
the product or service.
GregTheBusker

36. We do what we do largely
because of our interaction
with - and under the
influence of - others.
And mostly without realizing it
Ed Yourdon

37. David,
Dave,
Mark,
David.

38. David Hepworth

39. DonkeyHotey

40. The Mail is the most-visited
newspaper site in the
world
- because it's found that
it can do just as well out
of provoking its
opponents as in pleasing
its fans.
Treginefabext

41. Beginning an email with the words
‘I’m an unsigned artist’ is like
saying
‘I’m an unemployed chef’”
Surely announcing
yourself as "unsigned"
is a classic case of leading
with a feature that isn't a
benefit
dullhunk

42. Great records creep up on you like
friendship. The things that make
them great records are often not
obvious on first
acquaintance.
Most cakes have
the same
ingredients.
Only the good
ones rise.
Rubyran

43. You learn to work like you learn
most other things, at first by
copying and then by gradually
building your own style.
letmehearyousaydeskomdeskom

44. fin.