1.
AUDIENCE GROWTH
WIRED SUSSEX 2016
Jon Hibbitt – Technical SEO Analyst
Scott Colenutt – Product Manager

2.
SEO FRAMEWORK
DISCOVERY
STRATEGY
& PLANNING
DELIVERY
ANALYSIS
& REVIEW
AUDIT &
STRATEGY
@sitevisibility

3.
DISCOVERY
@sitevisibility

4.
CUSTOMER PROFILING
• Customer
challenges
• Customer
pain
points
• Validate
with
your
team
• No
distrac7ons
@sitevisibility

5.
RESEARCH & ANALYSE
@sitevisibility

6.
KEYWORD RESEARCH TOOL
http://keywordtool.io/
@sitevisibility

7.
KEYWORD PLANNER TOOL
https://adwords.google.com/KeywordPlanner
@sitevisibility

8.
UBERSUGGEST
Keyword suggestions based on
Google Suggest
h8p://ubersuggest.org/
@sitevisibility
@sitevisibility

9.
ANSWER THE PUBLIC
h8p://answerthepublic.com/
@sitevisibility

10.
ANSWER THE PUBLIC
h8p://answerthepublic.com/
@sitevisibility

11.
KEYWORD INSIGHTS
@sitevisibility

12.
GOOGLE TRENDS
@sitevisibility

13.
GOOGLE TRENDS
@sitevisibility

14.
COMPETITOR ANALYSIS
@sitevisibility
But, focus on YOUR
customers.

15.
UNDERSTAND
USER INTENT
@sitevisibility

16.
TRAFFIC = BEST CONTENT
MATCH FOR USER QUERY
@sitevisibility

17.
REPORTING & ANALYSIS
@sitevisibility
ONSITE
OFFSITE

18.
OR
Any time left…
ANY QUESTIONS?
OR
@sitevisibility

19.
OR
01273 733 433
grow@sitevisibility.com
www.sitevisibility.com
Website: