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A Basic Guide to Server Log Analysis

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A Basic Guide to Server Log Analysis

  1. 1. What are server logs
  2. 2. Why analyse your server logs
  3. 3. Don’t build a great site on rocky foundations
  4. 4. Dev: http://bit.ly/1XvVZj0 Cpanel: http://bit.ly/1Muziv3 Getting the data
  5. 5. Exact trend – Web Log Explorer: Save 25% brightonSEO2016
  6. 6. Small manageable chunks
  7. 7. Why its different from Screaming Frog / Deep Crawl
  8. 8. What do with the data
  9. 9. Find your Unicorns
  10. 10. SEO Log File Analyser

Editor's Notes

  • Only real place to find out what google is doing on the site
    Find crawl errors / palces that bots are getting lost, going round in circles
  • You wouldn’t build a house on quick sand so don’t build a nice website of lose foundations
  • Getting the data, I could spend hours talking to you, and showing you – but I only have 20 mins so follow this bit.ly link for a article I have written in advance
  • Forget about big data – you just need to analyse the key bits of data.
    We only care about google so just look at what activity Googlebot is doing

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