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Daiana Damacus - Putting the social in social search engines

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Daiana's talk from BrightonSEO September 2018

Published in: Marketing
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Daiana Damacus - Putting the social in social search engines

  1. 1. Daiana Damacus /in/daianadamacus Webcertain Putting the social in social search engines
  2. 2. What is a social search engine? “An enhanced version of a search engine that combines traditional algorithm-driven technology with online community filtering to produce highly personalized results.” whatis.techtarget.com
  3. 3. Fab! ... WTH does that mean?
  4. 4. | 5 Search within a social platform
  5. 5. | 6 A social platform turned social search engine
  6. 6. | 7 NOT a social search engine
  7. 7. | 8 The reason I’m here #1
  8. 8. | 9 The reason I’m here #2
  9. 9. | 10 The reason I’m here #3
  10. 10. What is a social search engine? An enhanced version of a search engine that combines traditional algorithm-driven technology with [user-generated content] to produce highly [diversified] results. 11
  11. 11. Naver
  12. 12. Café 13
  13. 13. Blog
  14. 14. Post
  15. 15. KnowledgeiN
  16. 16. Naver Café
  17. 17. Naver Café Naver Blog
  18. 18. Naver Café Naver Blog Naver KnowledgeiN
  19. 19. Naver Café Naver Blog Naver KnowledgeiN Naver Post
  20. 20. | Blog Priority #1 How to use them 22
  21. 21. | How to use them 23 Blog Priority #1 Companies need to register
  22. 22. | How to use them 24 Blog Priority #1 Companies need to register Post 1/week avrg.
  23. 23. | How to use them 25 Blog Priority #1 Companies need to register Post 1/week avrg. It’s really just blogging
  24. 24. | Post Priority #2 How to use them 26
  25. 25. | How to use them 27 Post Priority #2 Goal: Top 100
  26. 26. | How to use them 28 Post Priority #2 Goal: Top 100 Profiles look more social
  27. 27. | How to use them 29 Post Priority #2 Goal: Top 100 Profiles look more social A different ‘blog’
  28. 28. | How to use them 30 Café Scariest social ever
  29. 29. | How to use them 31 Café Scariest social ever Any kind of content
  30. 30. | How to use them 32 Café Scariest social ever Any kind of content Community
  31. 31. | How to use them 33 Café Scariest social ever Any kind of content Community Lots of time and resources
  32. 32. | How to use them 34 KnowledgeiN Q&A
  33. 33. | How to use them 35 KnowledgeiN Q&A Outreach, brand awareness & research
  34. 34. Baidu
  35. 35. Encyclopaedia
  36. 36. Post-It
  37. 37. Knows
  38. 38. | How to use them 42 Encyclopaedia Baidu’s Wikipedia
  39. 39. | How to use them 43 Encyclopaedia Baidu’s Wikipedia General knowledge
  40. 40. | How to use them 44 Encyclopaedia Baidu’s Wikipedia General knowledge Links to authors’ content
  41. 41. | How to use them 45 Post-It Forum
  42. 42. | How to use them 46 Post-It Forum Ads
  43. 43. | How to use them 47 Post-It Forum Ads Research, outreach, brand awareness
  44. 44. | How to use them 48 Knows Q&A
  45. 45. | How to use them 49 Knows Q&A Experience
  46. 46. | How to use them 50 Knows Q&A Experience Content types
  47. 47. 51
  48. 48. | Lesson 1 Content / social media in
  49. 49. | Lesson 1 Lesson 2 Content / social media in Not everything is as it seems
  50. 50. | Lesson 1 Lesson 2 Lesson 3 Content / social media in Not everything is as it seems Time and resources
  51. 51. | 55 Want to know more?
  52. 52. Questions? daiana.damacus@webcertain.com in/daianadamacus

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