This document discusses implementing modern retail and understanding the customer journey. It outlines how consumers now use multiple channels in their purchasing process, from searching online to seeing ads and eventually making purchases both online and in physical stores. It advocates for a multi-channel sales approach to reach consumers at different stages of their journey. The SEE-THINK-DO framework is also presented to categorize consumers based on their awareness and purchase intent to better target marketing efforts like search, display ads, and partnerships accordingly. The document concludes that the retail future is here and offers a free digital marketing consultation to help with growth.

1. IMPLEMENTING MODERN
RETAIL
AMIRUL MOKHTAR
DIGITAL MARKETING SPECIALIST & ECOMMERCE TRAINER

2. MY STORY…
• In online business world
since 2012
• Former Digital Marketer at
EasyStore
• Now fully focus on
YourScentStation.com,
freelancing, training

3. SINGLE CHANNEL SALES
• Only 1 way of bringing
products to the market
• Advantages
• Easier to maintain
• Lower cost
• Disadvantages
• Missed opportunities

4. MULTI-
CHANNEL
SALES

5. MULTI-CHANNEL SALES

6. NOW IMAGINE THE MODERN
CONSUMER…

7. 1. Search gift ideas on Google
2. Reads best gift ideas blog article
3. Decide what to buy and look for it on Google
4. Discovers few E-commerce websites
5. Leave the website
6. Scrolls IG on her free time > Sees ad
7. Looks through the website again
8. Contacts the business
9. Goes to their shop
10. Makes a purchase

8. 11. Interested in other items
at the store
12. Surveyed that product
on e-marketplaces
13. Found the item she
wanted at a discount

10. UNDERSTANDING THE
CUSTOMER JOURNEY

11. SEE – THINK – DO FRAMEWORK
SEE
• People who wear clothes (shoes, phones, makeup)
THINK
• People who wear clothes who are thinking they
need some.
DO
• People who wear clothes who are thinking they
need some, and are looking to buy right now.

12. Customer Journey Stage Marketing Focus
See
People who wear clothes
Think
People who wear clothes who are
thinking they need some
Do
People who wear clothes who are
thinking they need some, and are
looking to buy right now
F
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14. RETAIL
OF THE
FUTURE IS
HERE

15. NEED HELP WITH GROWTH?
FREE 1-hour digital marketing consultation
• Puchong / Google Hangout
• Analyze current marketing activities
• Go through customer journey & funnel
• Any specific challenges
WhatsApp: 012 915 4521
amirulmokhtar1@gmail.com