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We we will be diving deep into Google’s Pigeon algorithm update. What is it? Why was it released? How does it relate to other major algorithm updates Google has released over the last few years? What are some of the primary indicators of what types of businesses and sites benefited from this update? How have the SERPs shifted? What do other local search experts think about this change? How does this impact the future of local search? How many reaction gifs can one presentation possibly contain? All of these questions and more will be answered during this session.