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History of Google Local from 2004-2011

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A historical overview of significant Google developments in local, Google Maps and Google Places from 2004 to early 2011.

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History of Google Local from 2004-2011

  1. 1. The Intersectionof Local & Social<br />Mike Blumenthal, blumenthals.com/blog<br />mike@blumenthals.com | Twitter: @mblumenthal<br />
  2. 2. SocialLocal Search<br />Mike Blumenthal, blumenthals.com/blog<br />mike@blumenthals.com | Twitter: @mblumenthal<br />
  3. 3. Listings display across different array of devices<br />Google LocalOne Box<br />Mobile MapsGoogle DirectionsGoogle Places /w Hotpot<br />GoogleTV<br />Google Maps<br />Google Places<br />w/Hotpot<br />Google Car<br />Google SMS<br />
  4. 4. Listings display across different array of platform & interfaces<br /> Places Search<br />
  5. 5. November 16, 2010 – Hotpot<br />v<br />A Social Local Search Engine<br />
  6. 6.
  7. 7.
  8. 8. 1998– Relevancy + Rank<br />v<br />Google Search<br />
  9. 9. March 2004– Location + Prominence<br />v<br />Google Local<br />
  10. 10. February 2005– Distance<br />v<br />Google Maps<br />
  11. 11. March 2005– Verified Business Data<br />v<br />Google Local Business Center<br />
  12. 12. April 2005 – Mobile Query Data<br />v<br />Google Local for Mobile<br />
  13. 13. April/June 2005 – Personalization<br />v<br />Google Search History & Personalized Results<br />
  14. 14. November 2005 – Broad Exposure<br />v<br />Google Local Universal Results<br />
  15. 15. May 2007 – Road Geometry<br />Google Maps - Streetview<br />
  16. 16. June 2007 – Click to Call<br />Google Maps - iPhone<br />
  17. 17. June 2007 –Sentiment & Review History<br />v<br />Google Maps Accepts Reviews<br />
  18. 18. October 2007 – Geo Citations<br />v<br />Google Maps Starts Mapping the Geoweb<br />
  19. 19. February 2008 – Neighborhood Data<br />v<br />Google Maps allows searches to be refined by user ratings & neighborhoods.<br />
  20. 20. March 2008 – UGC of Business Data<br />v<br />Google Maps allows end users to edit<br />business listings & add new places.<br />
  21. 21. March 2008 – Localized Semantic Categories<br />v<br />Google Maps allows unlimitedbusiness categories.<br />
  22. 22. September 2008 – Local User Context<br />Google releases first Android OS.<br />
  23. 23. February 2009 – Local Spam Fighting<br />Google Maps is inundated with Locksmith spam.<br />
  24. 24. March 2009 – Proximity & Intent<br />v<br />Google Extrapolates Local Intent<br />
  25. 25. June 2009 – SMB Engagement<br />v<br />Google Maps Intros LBC Analytics<br />
  26. 26. June 2009 – Tools for National Chains<br />v<br />Google Maps Adds Verified Bulk Uploads <br />
  27. 27. July 2009 – Branding of Local<br />Google Maps Starts Branding of Places<br />
  28. 28. December 2009 – Sentiment Analysis<br />v<br />Google Places adds Review Sentiment Analysis<br />
  29. 29. December 2009 – Marketing Local<br />Google Places Sends out Bling<br />
  30. 30. Dec 2009/Jan 2010 – Fixing Local Data<br />v<br />Google Places adds Report a<br />Problem & Outbound calling<br />
  31. 31. January 2010 – Increasing Local Content<br />Google Adds Reviews from Blogs& Other Non Traditional sources<br />
  32. 32. Feb 2010– Business Type Modeling<br />v<br />Google Places adds‘Nearby places you might like’<br />
  33. 33. February 2010– Monetize Local<br />Google rolls out local listing ad in limited markets<br />
  34. 34. March 2010 – Service Area Data<br />v<br />Google Places Adds Support for Home Business/Service Area<br />
  35. 35. September 2010 – Inbound Sales<br />Google Places Starts Promoting #800<br />
  36. 36. October 2010 - Broad Public Awareness<br />v<br />Google rollouts Places Search<br />
  37. 37. November 2010 – Ratings<br />v<br />Google Places Adds Ratings<br />
  38. 38. November 2010 – Likes<br />v<br />Google Places Adds Social Likes<br />
  39. 39. Now– Updates & Self Referals<br />v<br />Google Places adds friend updates To Maps<br />
  40. 40. Hotpot – Recommendation Engine<br />v<br />A Social Local Search Engine<br />
  41. 41. Google Reviews PRE/Post Hotpot<br />100%<br />90%<br />80%<br />70%<br />60%<br />50%<br />40%<br />30%<br />20%<br />10%<br />0%<br />Google Reviews & Ratings 11/16-01/16<br />Total Google Reviews Prior to 11/16<br />3rd Party Reviews<br />Large City Restaurants<br />Medium City Restaurants<br />Small City Restaurants<br />Total Google Reviews Prior to 11/16<br />3rd Party Reviews<br />©Copyright, 2011 – Mike Blumenthal, Blumenthals.com<br />
  42. 42. Google Reviews PRE Hotpot<br />100%<br />90%<br />80%<br />70%<br />60%<br />50%<br />40%<br />30%<br />20%<br />10%<br />0%<br />Total Google Reviews Prior to 11/16<br />3rd Party Reviews<br />Large City Restaurants Medium City Restaurants Small City Restaurants<br />©Copyright, 2011 – Mike Blumenthal, Blumenthals.com<br />
  43. 43. Google Reviews POST Hotpot<br />100%<br />90%<br />80%<br />70%<br />60%<br />50%<br />40%<br />30%<br />20%<br />10%<br />0%<br />Google Reviews & Ratings 11/16-01/16<br />Total Google Reviews Prior to 11/16<br />3rd Party Reviews<br />Large City Restaurants Medium City Restaurants Small City Restaurants<br />©Copyright, 2011 – Mike Blumenthal, Blumenthals.com<br />
  44. 44. Google Reviews POST Hotpot<br />100%<br />90%<br />80%<br />70%<br />60%<br />50%<br />40%<br />30%<br />20%<br />10%<br />0%<br />Portland<br />Google Reviews & Ratings 11/16-01/16<br />Total Google Reviews Prior to 11/16<br />3rd Party Reviews<br />Large City Restaurants Medium City Restaurants Small City Restaurants<br />©Copyright, 2011 – Mike Blumenthal, Blumenthals.com<br />
  45. 45. The Intersectionof Local & Social<br />Mike Blumenthal, blumenthals.com/blog<br />mike@blumenthals.com | Twitter: @mblumenthal<br />

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