This document discusses opportunities for coworking in South East Queensland (SEQ) to support innovation and economic growth. It notes that creative and technology businesses cluster together for productivity and knowledge sharing. While technology allows remote work, people still benefit from in-person connections. Coworking can help build density and connections by providing a shared work environment that leverages remote work. For coworking to succeed it needs supportive environments, communities, and cultures with curation of opportunities and connections between people. When most or all of these components are activated, it has the greatest potential to accelerate more creative and technology businesses in the region.

1. COWORKING.
OPPORTUNITIES FOR
SOUTH EAST QUEENSLAND

2. What are the
CHALLENGES
for SEQ?

3. “Innovation,
economic growth,
and prosperity
occur in those
places that attract
a critical mass
of top creative
talent.”
Richard Florida, The World Is Spiky

4. “Creative people cluster not
simply because they like to be
around one another or they
prefer cosmopolitan centers
with lots of amenities, though
both those things count.
They and their companies
also cluster because of the
powerful productivity
advantages, economies of
scale, and knowledge
spillovers such density
brings.”

5. The key is
NETWORKED
DENSITY

6. What are the
OPPORTUNITIES
for SEQ?

7. “Work is no longer a
destination, it’s now an
activity... it’s something that
we do, not a place we go... I
can work anywhere”
Dave Coplin, Chief Envisioning Officer, Microsoft UK

8. Coworking,
leveraging the
teleworking
opportunity to
build a
scaffold to
drive density

9. Technology may have
freed us to work where and
when we please, but as social
animals, we still implicitly
need to feel connected

10. “Serendipity is too
important to be left to
chance”

11. SUCCESS FACTORS.
Environment
+
Community
+
Culture
Curation. Density. Connection.
Activation.
Coworking = Support Framework

12. GROWTH PATHwayS.
ALL COMPONENTS,
FULL ACTIVATION
Full Innovation Potential
Activation Cost Over Time
MOST COMPONENTS,
NO ACTIVATION
cost reduces once critical mass achieved
PROPOSED
(Majority of city / regional
ecosystems exist here)
Minimum Critical Mass
EXISTING
SOME COMPONENTS,
NO ACTIVATION
Adding an activation layer

13. Activation
+
Coworking
Scaffold
=
Accelerating
More Creative &
Technology
Businesses

14. Connect
People
Activate
Opportunity
Amplify
Success