Beleidsdag amsta 5 Juni 2012

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Beleidsdag amsta 5 Juni 2012

  1. 1. “Our writing equipmenttakes part in the formingof our thoughts” Friedrich Nietzsche 1844 - 1900
  2. 2. Innovatie in de zorgBeleidsdag AMSTA@martijnkriens
  3. 3. Partner UpstreamMartijn Kriens Director Health-Lab Board member IIP-SaaS Founder Medical Data Recorder
  4. 4. Technologie in de zorg
  5. 5. Health-Lab•  Platform on Care and ICT –  Care institutions, companies, Science and Government –  Sharing information and setting priorities•  Living Lab locations –  Developement and test of user oriented solutions –  Fysical locations an real life•  Education –  Impact on curricula
  6. 6. Village
  7. 7. Religion
  8. 8. Community
  9. 9. Changes in my parents lifetime•  Families got dispersed
  10. 10. Changes in my fathers lifetime•  Families got dispersed
  11. 11. Changes in my fathers lifetime•  Families got dispersed•  Increase of wealth
  12. 12. Changes in my fathers lifetime•  Families got dispersed•  Increase of wealth•  Welfare state & pensions
  13. 13. Changes in my fathers lifetime•  Families got dispersed•  Increase of wealth•  Welfare state•  Anonymity in cities
  14. 14. Changes in my fathers lifetime•  Families got dispersed•  Increase of wealth•  Welfare state•  Anonymity in cities•  Loss of public live
  15. 15. AWBZ•  Great intentions –  Independent living, not dependent on charity –  Product of a social and civilized society…•  Side effects –  Dependancy on professionals, less personal –  Explosion of costs
  16. 16. Growth AWBZ
  17. 17. The (near) future 2025 - 40% more demand - 20% less labor capacity ice s e serv of car Need the care gap Peop le de liver ing c are
  18. 18. Twice the workload in2025
  19. 19. Vandeeeuwvanmijnvadernaardeeeuwvanmijnzoon
  20. 20. Mixed realities Physical and Digital
  21. 21. Digitalspace
  22. 22. DigitalPub
  23. 23. 900 million Digital Friends
  24. 24. Digital marketplace
  25. 25. Digital search
  26. 26. Digital hardware
  27. 27. Gebruik social media social media 100 90 80 70 60 50 social media 40 30 20 10 0 20 - 34 jaar 35 - 49 jaar 50 - 64 jaar 65 jaar e.o.Cijfers O&S Amsterdam, Februari 2012
  28. 28. Stijging internet thuis 2006-2010 30% 25% 20% 15% Series1 10% 5% 0% 16-24 jaar 25-34 jaar 35-44 jaar 45-54 jaar 55-64 jaar 65 jaar en ouder
  29. 29. Uren Internet per dag 4 3.5 3 2.5 2 Series1 1.5 1 0.5 0 20 - 34 jaar 35 - 49 jaar 50 - 64 jaar 65 jaar e.o.
  30. 30. Neelie KroesICT radically alters how people inhabit the world, how they interact, how they perceivethe world around them: indeed, it is changing what it is to be a human being in society.
  31. 31. Neelie Kroes ICT radically alters how people inhabit the world, how they interact, how they perceive the world around them: indeed, it is changing what it is to be a human being in society.http://www.europa-nu.nl/id/viskg1vdzwxf/nieuws/toespraak_eurocommissaris_kroes_over?ctx=vig9egsodqzy
  32. 32. Sherry Turkle
  33. 33. Immersion?
  34. 34. Social?
  35. 35. Not just the technologyPeople helping each other is scalable-  Customers-  Patients-  …
  36. 36. Direct communicationfrom politician and with politicians
  37. 37. The Paradigm Shift for LEGO From To 100 LEGO designers ave. age 29 1,000,000 LEGO designers ave.age 9 300 new LEGO sets p.a. 3,000,000 new LEGO sets p.a. Predefined, individual Self-selected, interactive and LEGO (play) experiences social LEGO (play) experiences Trying to understand Consumers KNOWING the consumer Only product innovation Also PROCESS innovation Product & SERVICE and Product revenue streams EXPERIENCE revenue streams Bron: Sophie Jenkins
  38. 38. The Paradigm Shift for LEGO Past consumer experience: LEGO defined Experience Future consumer experience: LEGO defined Consumer Experience Bron: Sophie Jenkins
  39. 39. InnoCentive
  40. 40. Age Rooms Hotels CountriesCouchsurfing 8 1.200.000 237Intercontinental 60 645.000 4400 100Accor 43 500.000 4100 90Hilton 90 3400 79Marriott 50 3000 67Source: Robin Chase
  41. 41. Urban Photo collective
  42. 42. Digital shared space
  43. 43. Buurtzorg en ICT
  44. 44. Broadcast
  45. 45. Community
  46. 46. Many2Many
  47. 47. (1 − z3 / 6) / (z − z2 / 2)2 + c
  48. 48. Hidden Themes•  (Unlimited) Scalability/Adaptability•  (Ubiquitous) Communication•  (Seamless) Cooperation•  (Realtime) Anytime, Anywhere•  (Maximum) Transparency (1 − z3 / 6) / (z − z2 / 2)2 + c
  49. 49. FromInstitution centric To People centric
  50. 50. 76
  51. 51. We choose to go to the moon. We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too.http://er.jsc.nasa.gov/seh/ricetalk.htm
  52. 52. We choose to go to the moon. We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too.http://er.jsc.nasa.gov/seh/ricetalk.htm
  53. 53. 79
  54. 54. Zorg en ICT 80
  55. 55. 2025 2020 2015 2013 Organisatie Regelgeving Technologie Onderwijs
  56. 56. Doelstelling In 2025 is iedere Amsterdammerin staat om zelf de regie te voeren zijn of haar zorg
  57. 57. Gevolgen•  Diensten in plaats van Stenen•  Professioneel en Informeel•  Lokaal in plaats van Centraal•  (Sociale) technologie
  58. 58. Nieuwe diensten•  Overvloedige capaciteit delen –  BuzzCar, Couchsurfing•  Transparantie door peer review –  Marktplaats, Amazon, eBay•  Gebruikers grootschalig laten meedenken –  InnoCentive, Lego, Quirky•  Communities mee laten sturen –  PatientsLikeMe, MijnZorgNet•  …
  59. 59. Perpectieven AMSTA•  Uitgaande van de aanwezigheid van Amsta in Amsterdam, richten we ons op het verbreden van het aanbod in de volgende buurten:•  - Gaasperplas /Nellesteinbuurt•  - Watergraafsmeer/ Jeruzalem•  - Plantage buurt/ Oostelijke Eilanden/Czaar Peterbuurt•  - Centrum/ Nieuwmarktbuurt•  - De Pijp•  - Vondelparkbuurt•  - Oud-West /Fred. Hendrikbuurt•  - Geuzenveld•  - Slotervaart /Hemsterhuisbuurt•  - Osdorp /Wildemanbuurt
  60. 60. Nieuwe diensten AMSTA•  Bedenk een aantal nieuwe diensten –  Gericht op de wijk –  Eigen regie –  Schaarste arbeid•  1 idee per blaadje•  Mag best wild zijn
  61. 61. Vragen?martijn@upstream.nl, @martijnkriens
  62. 62. Centralised Distributed De-Centralised Rand
  63. 63. From Pyramids to Pancakes
  64. 64. “If the Pyramid era was aboutaccountability, management, planning andcontrolling, then the Pancake is aboutresponsibility, questioning, learning andcreating.” Josephine Green Senior Director Trends and Strategy at Philips Design
  65. 65. RobertCoase The Nature of the Firm (1937)
  66. 66. Transaction cost & Firm size Breakup in logical and more consistent units
  67. 67. Models for cooperation Theatre production modelCommon interest model
  68. 68. Blackboard organisation Data
  69. 69. New organisation modelsMarkets aanbod vraag

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