Silvana Suder is a professional digital marketer who works for various organizations. In this presentation, Silvana has provided 30 effective and actionable tips to not only get the most out of content marketing but to take your performance up to the next level.

1. 30 ACTIONABLE CONTENT
MARKETING TIPS FOR DIGITAL
MARKETERS
Presented by Silvana Suder
SILVANA SUDER

2. MAKE YOUR CONTENT
IMPECCABLE

3. FOCUS ON SPECIFICITY
AND RELEVANCY

4. DEVELOP CONTENT
MARKETING GOALS

5. OFFER FREE VALUE
THROUGH YOUR
CONTENT

6. USE CONTENT TO
DRIVE LEADS INTO
YOUR SALES FUNNEL

7. LONGER CONTENT
PERFORMS BETTER
THAN SHORTER

8. UNDERSTAND YOUR
TARGET AUDIENCE
(AND BUYER PERSONA)

9. GAIN AUTHORITY
LINKS WITH GUEST
POSTING

10. OPTIMIZE ALL YOUR
HEADLINES

11. OFFER EXCLUSIVE
CONTENT TO YOUR E-
MAIL LIST

12. BE CONSISTENT WITH
YOUR CONTENT
UPDATES

13. MAKE SOCIAL
SHARING ON YOUR
BLOG EASY

14. REPURPOSE YOUR
CONTENT

15. CONCENTRATE ON A
JUST A FEW SOCIAL
NETWORKS

16. SYNDICATE SOME OF
YOUR CONTENT

17. AT FIRST, FOCUS ON
BRAND AWARENESS

18. YOUR CONTENT +
INFLUENCER’S QUOTE =
POSITIVE RESULTS

19. USE AN INFLUENCER
TO EXPOSE YOUR
CONTENT BETTER

20. PAY A LOT OF
ATTENTION TO YOUR
KEYWORD RESEARCH

21. EDUCATE INSTEAD OF
TRYING TO SELL

22. PAY ATTENTION TO
THE ANALYTICS

23. LEVERAGE DATA TO
OPTIMIZE YOUR
CONTENT

24. PRODUCE BOTH
EVERGREEN AND
TRENDING CONTENT

25. USE CONVERSATIONAL
AND SIMPLE LANGUAGE

26. ENGAGE WITH YOUR
PROSPECTS AS MUCH
AS POSSIBLE

27. OFFER STRONG CALL-
TO-ACTIONS

28. GET A SECOND EYE TO
TAKE A LOOK AT YOUR
CONTENT

29. UNDERSTAND WHICH
TRAFFIC CHANNELS
ARE WORTH IT

30. USE THE 80/20 RULE TO
OPTIMIZE YOUR
CONTENT MARKETING

31. KEEP UP WITH THE
MARKETPLACE

32. THANK
YOU!