PPC (pay-per-click) advertising is a method of displaying targeted search advertisements on Google, Yahoo, and Bing, as well as displaying ads on billions of websites with the help of ad space. This generates a large volume of high-quality traffic and leads in a short period.
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2. What is Pay per click?
PPC (pay-per-click) advertising is a method of displaying targeted search
advertisements on Google, Yahoo, and Bing, as well as displaying ads on billions
of websites with the help of ad space. This generates a large volume of high-
quality traffic and leads in a short period.
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3. Strategy for Pay Per Click
• Advertisements in video formats : The most engaging sort of advertising which is being used currently is video
advertisements. Video commercials have a strong branding effect and can help people remember your brand
whenever necessary.
• Advertisements for Shopping : If own an e-commerce business, aside from SEO, you'll want to concentrate on
shopping advertisements. Shopping advertising provides an e-commerce brand visibility, allowing the business to
compete with market leaders.
• Remarketing Ads : Remarketing advertisements are display ads that are directed at users who have already visited
your website through another means of acquisition. A systematic remarketing campaign that attracts consumers
through the marketing funnel to generate conversions and allows for recurring purchases, which is vital for any firm
that wants to flourish online. www.apponix.com
4. Importance of Pay Per Clicks
• Gone are the days when the billboards and advertisement centres were inclining the customers
moving towards your company.
• Social media is the new billboard which is catering to the larger audience and providing the best
quality of service and out reach.
• The optimisation of Social media not only helps in increasing the outreach but at the same time
promotes the idea of improving the image building process.
• The preference of Social media over other smaller segments is in consideration of the fact that
there remains no other option for the companies to enlighten themselves with the digital world.
• More than 1 billion people across the globe are connected via social media platforms as well as
providing for the quality of working experience which can be sharing with others who show
interest for the same.
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