This document contains questions for an exam on Integrated Marketing Communication. It asks students to: 1. Define "Push and Pull" strategies in marketing and provide an example of each (3 marks). 2. Explain the concept of branding and discuss the importance of brands (7 marks). 3. Discuss the role of public relations in integrated marketing communication. Explain any three PR techniques (10 marks). The document then continues with additional marketing communication questions.

1. USN
Fourth Semester MBA Degree Exa
' .-., l
;,; iizunAFM426 lu1436
,, ,/
Oic.ZOf 5/Jan.20l6
GF}]
L*Li
oo
()
a
(d
df
o
3s
':>
d9
?it
-il
troo
.E c
dFf
-0
?, a,
aX
o()
o0<
dcd
>!,6
o!q-
AX
o.w
oj
o=
tooLE
cE
!o
>- (H
ooo
4)5
E-E
F>
=oU:
o<
-
O]
()
o
Z
!
o
Spot exchange rate : Pts. 92.661f.. 6 month forward rate : Rs. 94.201f..
Interest rate prevailing in India: l2Yo p.a. Interest."rato prevailing in London: 5Yo p.a.
'oj;"'
(10 Marks)
a. What is SWIFT? ,,,,r;,, n" (03 Marks)
b. Write a short note on ADR, GDR & Eurobond,s. (07 Marks)
c. You are required to find out the overall BOP ilearly indicating all the sub-balances from the
following data:
i. A German company invests Rs.300000 in India to modernize its Indian subsidiary.
ii. A tourist from Europe buys articles worth Rs.3000/- to carry with him. He also
pays hotel and travel Uiits 6f ns.S000/- to a tourist agency based in Delhi.
iii. The Indian subsidiary of German company remits Rs.5000 as dividend to its parent
company in Germany.
iv. The German Co., sells a part of its production produced in India in other countries
for Rs. 1,00.000/-
v. Indian.suhsidiary borows a sum of Rs. 2,00,000 (to be paid back in a year's time)
frorn the American money market to resolve its urgent liquidity problem.
vi. An Indian company buys a machine for Rs.100000 from UK and 60Yo payment is
;, rnade immediately; the remaining amount is to be paid after 3 years.
vii. An Indian subsidiary of a German company borrows Rs. 50,000/- from Indian
public to invest in its modernization programme. (10 Marks)
a. Given Fts. 67 .26 | €, Rs.62.26 | $. What is the $ | € cross rate? (03 Marks)
b. , How is transaction exposure different from economic exposure? (07 Marks)
c. What are the different modes of international business? Explain them in brief. (10 Marks)
a. Differentiate between Real and effective exchange rates. .
b. Vrite a brief note on coffesponding bank & foreign branches.
c. Write a detailed note on European monetary system.
a. What are the measures/ methods of risk evaluation in capital budgeting?
A foreign exchange dealer has assumed the following information for a particular currency.
The quoted price CAD1 : Euro 0.1400, CAD1 : $ 0.8000 and USD1 : Euro 0.9200.
On the basis above information, ii triangular arbitrage possible? If yes, calculate the profit
by considering USD 1,00,000. (07 Marks)
c. Company P&Q have been offered the following rates per annum on a USD 10 million 5
years loan.
I of2
(03 Marks)
(07 Marks)
(10 Marks)
(03 Marks)
f a*Nrb*.
lnternational Financial nagement
Time: 3 hrs. Max. Marks:100
Note: 7. Answer any TI{REEfull questionsfrom Q.No.l to 6.
2. Q.No. 7 & I are compulsory.
3. Use of Time value tables is permitted.
a. Mention any three objectives of IMF. (03 Marks)
b. An MNC has accounts receivable of @1.8 billion and accounts payable of $940 million. It
has also borrowed $700 million. The spot exchange rate is $1.8138 lf.
(r) What is the MNC's dollar transaction exposure in Dollar terms?-,ln pound terms?
(i0 If the pound appreciates to $2. ll22 | f, what is MNC's gain or loss in pound terms
on its dollar transaction exposure? (07 Marks)
c. From the following information, identi$ & show the possibillff Af.arbitrage and quantum of
gain, when the currency borrowed is 1,00,000 units.

2. c.
12MBAFM426|B[436
Companv Fixed Rate Floatine Rate
P 8% LIBOR + 0.4%
a r0% LIBOR + l.6Yo
Company P requires a floating rate loan, whereas Q requires a fixed rate loan. Design a
SWAP that will net a bank acting as intermediary 0.2Yo per annum, that will appear equally
attractive to both parties. (10 Marks)
a. Write any three purposes of setting up IMF under Bretton-Woods system. (03 Malks)
b. Critically examine the theory of purchasing power parity and international fisher effect.
(07 Marks)
c. You are the CFO of a UK company. You are evaluating a project to be setup in USA. Cash
flows data and other information is given below. The $ | f. Spot rate is 1.5850. The f is
expected to appreciateby 6oh p.a. every year. A UK based project under the same risk class
would be expected to earn a minimum retum of 10%. Assess whether the project can be
undertaken?
Year 0 I 2 J
Cash flows in USD -20 +10 +16 +4
Note: All cash flows are in millions. (10 Marks)
a. The CFO of DU Ltd is going to receive USD 3,00,000 in a period of 3 months from now.
He assumes that Indian forex market has become more or less efficient. He is confused as to
how the exchange rate is going to move in the near fulure i.e., 3 months, though he knows
the current exchange rate. He has approached you fof'a suggestion on the same. Assuming
that the date of all kinds is freely available, how do you determine the expected spot rate
after 3 months? (05 Marks)
b. You have called your foreign exchange trader and asked for a quotation on the spot, one
month, three month and six month periods. The trader has responded with the following:
$ 0.2479 - 81 , 315 ,817 and 13/10per.€i What does this mean in terms of $ | €? What is the
premium or discount for six *dfifr t.*ard rate in annualized percentage when you are
buying €? (05 N{arks)
c. An Indian exporting firm K&K has receivables of USD 5 million after 3 rnonths. It is
estimated that the interest rates in India and in US will be l2oh p.a. and 60/o p.a. respectively.
Knowingly very well that the spot exchange rate is Re.1 : $ 0.0161 and the exchange rate is
likely to depreciate in terms of USD, how will K&K overcome this situation. (10 N{arks)
DC corporation is a US based software consultant specialized in financial software for several
fortune 500 companies. It has offices in India, UK, Europe and Australia. In 2014 DC
corporation required f 1,00,000 in 180 days and has 4 options before it. (i) Forward market
hedge (iil,@.ffey market hedge (iii) Option hedge (iv) No hedge. The company's analyst has
developed ihe following information which was used to assess the alternatives available.
The spot rate of f is $1.50 and 180 day forwardrate is $1.48. Interest rates in the countries
wGro:.&s follows:
Particulars I]K US
180 dav deoosit rate 4.5oh o.a. 4.5Vn o.a.
180 dav borrowing rate 5.lYo p.a. 5.lo/o p.a.
The company has the following additional information available to it. A call option on f that
expires in 180 days has an exercise price of $ 1. 49 has a premium of $0.03.
The future spot rate in 180 da ected to be belols exDecteo to De as grven below:
Possible Outcome Probability
s 1.44 20%
s 1.46 60%
s 1.53 20%
An analysis of hedging techniques have to be made to advice D.C.
advice the best alternative to D.C. .o.po.rtt_o_r;
_ .
2 of2
corporation. Also required to
(20lVlarks)

3. 'l4
GI
Ca-
(, 'h"1p
-
-"'' t"'
12MBAFM427
.2015lJan.20l6
Max. Marks:100
(03 Marks)
(07 Marks)
(03 Marks)
(07 Marks)
(10 Marks)
(03 Marks)
(07 Marks)
USN
Time: 3 hrs.
Fourth Semester MBA Degree E*;'fti1il
Risk Management
o
o
()
o.
a
a.)
()
L
ox
,t
(gu
-.o
oo 11
.= c
Ho
oiaO
'8*
,1 H
OO
=h
bQt
:Y?
€E
,o'ia
o+:
c-;
-=
o:
ao@lE
!o
6.v>'!
a oJJ
o=
tr>
=o()-
U<
* c.i
o
Z
!
p.
la.
b.
c-
2a.
b.
c.
3a.
b.
C.
4a.
b.
[,,
On December 8,2002 an investor bought 10 T - bill futures contract trading on IMM at
< 96.72. The initial margin requirement is { 2000 per contract with maintenance margin of
{ 1500 per contract. The settlement prices of T - bill futures contract for 9 Trading days are
as follows :
Date Dec 9 t0 ll t2 t3 t6 l7 18 t9
Scttlement Price ({) 96.75 96.68 96.63 96.s9 96.54 96.50 96.55 96.60 96.64
On Dec. 20, the investor closes his position when future price was { 96.67. Show the margin
account balance and the gains from futures contract. Size of a contract :2500. (10 Marks)
Note: 7. Answer any TIIREE questionsfrom Q.No. l to Q.No.
2. Question No. 7 and I sre compulsory.
3. Use of N.D. tubles is permitted.
Distinguish between Pure risk and Speculative risk.
Explain in brief Risk Management Process.
Distinguish between Maintenance margin and Variation margin.
How do optron contracts differ fiom Forwards and Futures?
months futures conffact on Nifty (Market lot of Nifty is 50).
Differentiate between Coupon swap and Basis swap.
What are the assumptions of 'cost of carry' model?
Nifty spot is trading at 4000. Wipro which is currently trading at t 500 per share has a weight
of l0% in Nifty. It is expected to declare a dividend of t 20 per share after 15 days of
purchasing the future contract. Cost of borrowing is 15% p.a. Find out the value of anew 2.
An investor bought 2000 shares of Reliance at { 540 per share on January 15. He wants to
hold this investment till April 30. He wants to hedge his market exposure by selling Nifty
futures contracts which are available at 1890 atthat moment (size of a contract is 200 points). If
the beta of Reliance stock is 1.4, find out how the investor can hedge his position and work out
his profit or loss if on April 30. i) Nifty raises to 1960 and Reliance stock to { 610.
ii) Nifty falls to 1810 and Reliance falls to t 500. (10 Marks)
How is Created Bear spread strategy? (03 Marks)
What is Forward Market Commission? What are its functions? (07 Marks)
A commercial bank (CB) wants $ floating LIBOR rate loan. A manufacturing company
(MC) wants fixed rate $ funds. An US financial institution (FI) wants $ floating prime rate
loans. The cost of accessing funds in each market is as below :
Fixed Floatine LIBOR Floatins Prime
CB
MC
FI
12%
tt%
L0%
LIBOR + 0.2yo
LIBOR + 0.2 %
LIBOR
Prime + 0.3 %
Prime + 0.4 oA
Prime + 0.8 oA
Explain how a Swap can be structured if the total benefit is to be shared equally. (10 Marks)
I of2

4. 5a.
b.
What is LIBID Rate?
12MBAFM427
(03 Marks)
Mr. Prashant bought a t 360.50 call option contract involving 1000 shares of a company. He
paid a premium of t 5.50 per share on this. On the expiry of the contract, the settlement price
was { 365.50. What was profit / loss on this contract? (07 Marks)
Consider the following data about call options on BHEL for which one contract involves 1100
shares.
Strike Price ({) 170 180 190
Premium ({) 21.10 14.00 8.00
Help an investor to create a butterfly spread. Find the pay off at various ranges of stock price s of
t 168, 176,185,189 and 198.
What is FRA?
(10 Marks)
(03 Marks)6a.
b, Suppose that the daily change in the value of a portfolio is to a good approximation, linearly
dependent on two factors, calculated from a principal components analysis. The delta of a
portfolio with respect to the first factor is 6 and the delta with respect to the second factor
is 4. The standard deviations of the factor are 20 and 8 respectively. What is the 5 - day 90o/o
VaR? (07 Marks)
c. A stock is currently selling for { 60. The call option on the stock exercisable a year from now
at an exercise price of { 55 is currently selling for t 15. The risk-free interest rate is l2o/oP.a.
The stock can either raise or fall after ayear.It can fall by 30%. By what percent can it rise?
(10 Marks)
Skill - Based Ouestions :
a. An investor enters into short futures contract to sell January cotton for { 50 per kg on the
commodity exchange. The size of a contract is 5000 kg. Initial margin is t 40,000 and
maintenance margin is t 30,000. What price change will lead to margin call to investor?
(05 Marks)
b. Consider the followine data aboua t DUt ODtrOn On a Share :
Option - 1 2
f
J 4 5
Strike Price ({) 80 85 90 92 97
Stock Price ({) 90 90 90 90 90
Find out category of option (ITM, ATM or OTM). (05 Marks)
c. Delta of a call option is 0.60 and Delta of a put option is - 0.40. Write the interpretation of
the above results. (05 Marks)
d. What strategy would the following lead to?
Buy one put with highest Strike price (E3) ; Buy one put with lowest strike price (E1)
Sell two puts with medium strike price (E2). (05 Marks)
CASE STUDY :
Using the followm calculate values of call and ns on a stock
Spot value 243
Exercise orice 750
Risk - free rate of return (continuously compounded) 8.60/o o.a
Standard deviation of rate of retum 0.54
Time to expiration 65 davs
(20 Marks)
J&g.L&
2 of2

5. USN l2MBAMN{4I7
(03 Marks)
(07 Marks)
(10 Marks)
(03 Marks)
(07 Marks)
(10 Marks)
(03 Marks)
(07 Marks)
(10 Marks)
(03 Marks)
(07 Marks)
(10 Marks)
(03 Marks)
(07 Marks)
(10 Marks)
{)
o
i
d
!
t
tr
o
d
ok
E9
b!d€
:T
6+
ol:dO
=!
3n
39
oO
ooc
2A
aX
o.e
6O
9;:
,o
rd
5.:
co-tr oll
'nc
so
E:
,J.
(r<
i a.l
o
o
z
d
:
c.
Fourth Semester MBA Degree Examination, Dec.2015 /Jan.20l6
lntegrated Marketing Gommunication
Time: 3 hrs. Max. Marks:100
Note: l. Answer ary) TIIREE questionsfrom Q.No. I to Q.It{o. 6.
2. Question No. 7 and 8 are compulsory.
a. What is "Push and Pull" strategy in advertising? (03 Marks)
b. Explain the communication process with the model. (07 Marks)
c. Discuss - "The Pretest and Post - test methods of measuring the effectiveness of
promotional program. (10 Marks)
a. What is "Promotional Mix"?
b. Briefly explain the various methods of advertising budget.
c. Explain in detail the advantages and disadvantages of "Broadcasf'media.
What do you mean by clutter?
Explain the steps involved in IMC planning process.
Explain in detail the advantages and disadvantages of direct marketing.
Expand the term "DAGMAR".
Explain the different types of advertising agencies in brief
Discuss various sales promotion vehicles, with an example.
Write a shoft note on "Copy platform".
Briefly explain the various types of lnternet advertising.
Describe "the steps involved in the development of media plan".
What do you mean by transit advertising?
E,lucidate the key elements to be considered for an event.
Explain in detail the creative tactics for "Print media".
3a.
b.
(,.
4a.
b.
c.
a.
b.
..
a.
b.
c.
Vodafone launched a well - directed Zoo - Zoo campaign in 2009 for promoting its value -
added services (VAS), which typifies the way in which marketing communications can now
work. Vodafone had to clearly communicate its transition from basic communication services
provider to VAS in the Indian telecom industry. The egg - headed white creatures with big
ballooned bodies were promoted by Vodafone since the second season of the Indian Premier
league (IPL). The Zoo - Zoo banners were all around and word of mouth communication was
also used effectively. Vodafone 3G's Super ZooZoo was later introduced as a symbol of
Vodafone's 3G launch in India. Vodafone's 3G ZooZoo campaign is a classic example of an
IMC campaign. The response by the Indian audience was phenomenal. The ZooZoo customers
also became extremely popular with kids. The media mix for the campaign includes television,
print, outdoor, radio and online. There. rs ZooZoo community on Facebook, Which features all
the ZooZoo commercials that have been released so far, ZooZoo emoticons and a 'tag me'
application.
I of2

6. 12MBAMM4I7
On 4th May 2009,the keyword ZooZoowas the 3'd most searched word on Google, and its you
tube channel was the second most subscribed channel in India and also won the PETA (People
for ethical treatment of animals) glitter box award for replacing the 'pug' with the ZooZoo. It
has now become a brand in themselves, with ZooZoo T - Shirts and other accessories, apart
from thousand of visits to their youtube ads and over 2m fans on Facebook.
a. How does your mobile phone seryice provider use marketing communications? (10 Marks)
b. Explain how the Vodafone ZooZoo campaign used all aspects of the marketing
communication process. (05 Marks)
c. List out the tasks the communication department was expected to undertake while
integrating the ZooZoo campaign activities. (05 Marks)
When Hotel lntercontinental Kuala Lumpur formerly Nikko Hotel, officially relaunched its
brand, the rebranded hotel under went an 18 - month refurbishment for the rooms, restaurants
and other facilities. Adam McDonald, newly appointed general manager for the hotel, played a
pivotal role in the rebranding exercise. "Our motto is every.thing we do is about walking in the
customers shoes. Any products and services have to add value to the guest experiences". For
those that don't add value, it needs to be tweaked or taken out, said Mc Donald.
Global efforts to create awareness on the rebrand included utilizing lnter Continental Hotels
group's network of 4,500 hotels across the world through its brand website and priority club
guests, as well as placing advertisements in key location such as New York, Singapore, Hong
Kong and Australia.
On the domestic side, the hotel roped in the help of taxi associations to spread the word via
taxi drivers through a word of mouth on ground initiative. They have spread this through their
two - way radio as well as the operatom behind the radio. Key chains with the hotels address
were also given out to the drivers to spread the word.
a. Consider the McDonald's words / 'Motto', In what ways do you think the hotel adds value
to the customer experience? (10 Marks)
b. What other marketing communication techniques could have been used by the hotel to
spread their word of mouth message? (05 Marks)
c. List out the marketing communication techniques that may be used to rebrand an FMCG
product. (05 Marks)
2 of2

7. I2MBAFM425
Dec.2015lJan.20l6
USN
Fourth Semester MBA
a.
b.
C.
a.
b.
ci
.9
o(o
cd
a)
d)
L
4u
cdu
3 lt
oo,
.= i.i
d$
aO
E:
*-,
a;;
U(-)
do
dd
-o>r
ac <d
-? o:
5ll
o-a
f, .v
E*
q, tE
6a
!o
^.=
^^otra!'-a
E=
o- ei
tr>
o
U<
r o't
{)
z
!
c.
,'mester MBA Degree Examination, Dec.2015r
Project Appraisal Planning and Gontrol
Tirne: 3 hrs. Max. Marks:100
Note: l. Answer any TIIREE questions from Q.No. 1 to Q.No. 6.
2. Question No. 7 and I are compulsory.
What key issues are examined while making a major investment decision? (03 Marks)
Describe the aspects covered in market planning. (07 Marks)
Describe in detail the phases of capital budgeting process. (10 Marks)
What a frm can do to stimulate the flow of project ideas? (03 Marks)
Explain the tools of portfolio planning : BCG matrix and General Electric's stop light
matrix. (07 Marks)
Explain the various aspects considered in technical analysis of a project. (10 Marks)
3 a. What are the principles which should be followed while estimating the cash flows of a
project? (03 Marks)
b. A limited company is considering the purchase of a new machine, which will replace some
mannual operations. There are two alternatives X and Y. From the following information
prepare a profitabilitv statement and work out the payback period for eac
Model X Model Y
Cost of the machine 1,50,000 2,50,000
Estimated life 5ws 6 lrs
Cost of Indirect materials 6.000 8,000
Estimated savings in scrap 10.000 15.000
Additional cost of maintenance [9,000 27,000
Estimated savings in direct wages :
Employees not required
Wases ner emnlovees D.a
15
6"000
20
6,000
h. (07 Marks)
Tax rate is 50%. Suggest which machine is preferred.
c. The Balance sheet of XYZ Ltd at the end of 3 1 't March 20 1 5 is as fo llows :
Liabilities Amount (in lakhs) Assets Amount (in lakhs)
Share caoital r00 Fixed assets t80
Reserue & Surplus 20 Investment
Secured loan 80 Current Assets :
Cash 20
Receivables 80
Inventories 80 180
Unsecured loan 50
Current Liabilities 90
Provisions 20
Total 360 Total 360
The projected income statement and the distribution of earnings for the year 2015 - 16 is as
follows :
(t in lakhs) (t in lakhs)
Sales 400 Profit before tax 60
Cost of soods sold 300 Tax 30
Depreciation 20 Profit after Tax 30
Profit before Interest & tax 80 Dividend t0
Interest 20 Retained earnings 20
1 of3

8. 4a.
b.
12MBAFM425
During the year 2015 - 16, the firm plans to raise a secured term loan of t 2O lakhs,
repay the previous term loan to the extent of t 5 lakhs and increases unsecured loan by { 10
lakhs. Current liabilities and provisions are expected to remain unchanged. Further the firm
plans to acquire fixed assets worth { 30 lakhs and increases its inventories by { 10 lakhs.
Receivables are expected to increase by { 15 lakhs. The frm plans to pay { 10 lakhs by way
of equity dividend. Given the above information prepare : i) Projected Cash Flow
Statement iD Projected Balance sheet. (10 Marks)
What are the three elements of cash flow stream of a project? (03 Marks)
Mr. Nihal is considering an investment proposal of { 20,000. The expected return during the
life of the investment are as under. (07 Marks)
Year I Event Cash in flow Probability
I 8,000 0.3
il 12,000 0.5
III 10,000 0.2
Year II Cash Inflownllow m are :
8000 12000 10000
Cash Inflow Probabililv Cash Inflow Probabilitv CaSh Inflow Probabilitv
15,000 0.2 20,000 I 25.000 .2
20.000 0.6 30,000 .8 40,000 .5
ii) 25,000 0.2 40.000 1 60,000 ,.1
Using l0o/o as cost of capital advise about acceptability of the proposal using decision tree
analysis.
Diversified Limited is evaluating its granite division for which it uses a debt equity ratio of
1.5 : 1. The pretax cost of debt is 15% and tax rate is 30%. The risk free rate is l2o/o and,the
expected return on market portfolio is 16%. There are three firms wholly engaged in the
same line of business. Their tax rate is 40%. What should be the required rate of return on
entire project? Equity betas and debt equity ratio of A, B, C are (10 Marks)ult ratro ot A. B
Eouitv Beta D/E ratio
A 1.20 2.1
B 1.10 1.6
C r.05 1.3
a. What conditions should the capital budget satisfy in order to be meaningful and viable?
(03 Marks)
b. Consider the folloo wln ntne
Proiect Net Present Value Cash Outflow Year I Cash outflow Year 2
I 44 50 48
2 30 40 22
20 l0 40
4 25 36 5
5 35 25 60
6 24 43 15
7 42 40 0
8 28 JJ 14
9 60 75 48
The budget constraints for the two years are 150 and 180 respectively. Following project
interdependencies obtain :
i) Project I and 2 are mutually exclusive.
ii) Out of the set of projects 4, 5 and 6 at least two must be accepted.
iii) Project 9 cannot be accepted unless projects 4 and 6 are accepted.
iv) Project 7 canbe delayed by one year. Such a delay would not change the cash outflow
but reduces NPV to 35.
v) Projects 8 and 9 are complementary. If the two are accepted together the total cash
outflow will be less by 8o%, whereas NPV will be more by 10%.
Develop the jnteger linear programming formulation of the above problem. (07 Marks)
2 of3

9. b.
12MBAFNI425
c. What are the principal discrepancies that need to be considered while undertaking SCBA?
a. what are the key features of term 1oan?
(10 Marks)
(03 N{arks)
b. Discuss the pre - requisites for successful project implementation. (07 Marks)
c. Find out the optimal project duration, considering an estimated indirect cost of t 2000 per
week. (10 Marks)
Activity Time in weeks Cost
Normal Crash Normal Crash
t-2 8 4 3000 6000
l-3 5 J 4000 8000
2-4 9 6 4000 5500
3-5 7 5 2000 3200
2-5 5 8000 12.000
4-6 J 2 r/, 10,000 I 1,200
5-6 6 2 4000 6800
6-1 10 7 6000 8700
5-7 9 5 4200 9000
4s.200 70.400
ABC Ltd is planning to invest in a project. The manager has used the accounting
information (PAT) from the projected financial statement and calculated NPV and decided
to go ahead with the investment. But the managing director is not convinced about the
decision which other tools would the manager use? Why? (05 Marks)
Alpha Limited is considering two machines. Machine A, a standard model costs Rs 75,000
and lasts for 5 years. Its annual operating cost will be Rs 12,000. Machine B an economy
model costs Rs 50,000 and lasts for 3 years. Its annual operating cost will be Rs 20,000
which machine should Alpha Limrted choose and why? Assuming a discount rate of l2o/o.
(05 Marks)
How do you describe capital budgeting to someone who is intelligent but knows nothing
about the time value of money or the concept of a required rate of return? (05 Marks)
XYZLtd is planningto invest in aproject which cost { 10 crores. The firm is having { 10
lakhs in the form of Retained earnings. What financing option do you suggest? (05 Marks)
CASE STIJDY:
Mulakkal Enterprises is considering a capital project about which the following information
is available.
a. The investment outlay of the project will be { 100 million. This consist of t 80 million on
Plant & Machinery and { 20 million on net working capital. The entire outlay will be
incurred at the beginning of the project.
The project will be financed with t 45 million of equity capital, t 5 million of preference
capital, t 50 million of debt capital. The preference capital will carry a dividend rate of l5oh
and debt capital will carry an interest rate of l2o/o.
The life of the project is expected to be 5 years. At the end of 5 years fixed asset will fetch a
net salvage value of { 30 million whereas networking capital will be liquidated at book
value.
The project is expected to generate a revenue of { 120 million per year and cost { 80 million
per year other than depreciation interest and tax.
The effective tax rate is 30o/o.
Plant and machinery will be depreciated at the rate of l5Yo per year as per written Down
Value Method.
3 of 3
c.
d.
b.
c.
d.
e.
f,
Prepare the project cash flow. (20 Marks)

10. USN
14MBA21
(03 Marks)
(03 Marks)
(03 Marks)
(03 Nlarks)
(03 Marks)
(03 Marks)
(03 Marks)
(07 Marks)
(07 Marks)
(07 Marks)
(07 Marks)
(07 Marks)
Fourth Semester MBA Degree Examination, Dec.2015 I Jan.20l6
Human Resource Management
Max. Marks:l[O0'
SECTION-A , 4
Note : Answer any FOUR questionsfrom Q.No.l to QNo.7.
)
3
4
5
6
7
1
2
()
C)
o
q
d
<d
o
()
!
ER
6v
=rl*oo
ll
cca
.g c(d$
g;i
otr-o
a")
aX
iio
o0i
a6
!d,
.,]?q)
6Y
0. 6-
6:
P.p
LO
5.v>:
co0.nc
o=
o. ei
tr >,:'o
5:
U<
_N
o
Z
f
q
E
Time: 3 hrs.
Define Human Resource Management.
What are Job Description and Job Specification?
What is Induction? Define.
Explain briefly on Career and succession planning.
.d.a!
'l j.
What is executive compensation?
Explain briefly on employee welfare. "., '' " '
Write about Industrial conflict.
What are the sources and Methods of Recruitment? Explarn.
Whatjs-,.Training? Explain the objectives of Training.
What are the methods of performance appraisal system? Explain.
"l' Define Grievance? Explain the causes of grievances.
Write a Note on Industrial Relations.
'u{rcrro* -
"Note : Answer awj FOUR questionsfrom QNo.l to QNo.7.
" In Business organizatiprils'Hu-r, Resource Managers plays vital role". How can you
justify with this statera,eiit? (07 Marks)
What is Job Analys.iS? What are the methods of collecting Job analysis data? (07 Marks)
SECTION - C
Note : Answer any FOUR questionsfrom Q.No.I to Q.No.7.
Explain the functions and principles of HRM. (10 Marks)
What is Human Resource planning? Explain the process of Human Resource Planning.
(10 Marks)
I of2

11. What is selection? Explain the selection process.
Briefly explain Methods of Training.
What are the objectives of compensation? Explain.
Define Discipline. Explain different approaches to manage
What are the types of machinery for prevention and settlement of
Explain.
I4MIBA2I
(10 Marks)
(10 Marks)
(10 Marks)
(10 garkg
industrial disputes?
(10 Marks)
SECTION - C
Compulsory : ,
i..
Mr. Bhat, Human Resource Manager of IVS Group of companies approached the
CEO on 30th March 2OI4 and apprised him of the^.absence of Vtr. Clay vaidhya,
Assistant Accountant in the corporate finance Depatrnent for the pasi one month
and requested him to approve the show cause notice to be served to Mr. Ajay as per
the labour laws in force.
The CEO told Mr. Bhat "when Mr. Ajay has been absent for the last one month,
your duty is to go to Mr. Ajay's house find out the reason and solve the problem of
Mr. Ajay and not just to report the absence to me. Go immediately to Mr. Ajay's
house find the reason and report it,to me before 5.00 pm today,,.
Mr. Bhat immediately left for Mr. Ajay's house and learnt from Mr. Ajay's wife
that Mr. Ajay has been in distress as he has been trying to mobilize { 1,00,000 for
surgery of his sick wife in a reputed hospital in Bangalore. Mr. Bhat could meet Mr.
Ajay around 3pm and both of them then met the CEO. Both of them apprised the
CEO the reason for absence and distress of Mr. Ajay.
The CEO immediately contacted the hospital and informed them that the company
will pay { 1,001000 tomorrow i.e 31't March 2014 and requested the doctor to
conduct the surgery for Ajay's wife tomorrow itself.
The CEO ordered to Mr. Bhat to arrange to issue a cheque of {. 1,00,000 in favour
of the hospital and also pay t 10,000 in cash to Mr. Ajay to meet incidental
expence'sbs a grant. Mr Ajay as well as Mr. Bhat were surprisea at the decision of
the cEo Mr. Ajay become emotional and touched the feet of the cEo.
The CEO told Mr. Bhat. " Problems of our employees are the company's problems
we treat the employees as human being and members of compu.ry'riu*ily,;.
This piece of news spread in the entire company within no time and the employees
felt highly secured the productivity level increased by lOOo in the next quarter it
self and sustained over the year to come.
Questions :
a) Why did Mr. Bhat prefer to follow a legal approach to the problem? (05 Marks)
b) why did the cEO provide { l, 10,000 as just a grant to Mr. Ajay? (05 Marks)
c) What would be the morale of employee's family members after this incident?
(05 Marks)
d) Suggest a suitable title for the above said case and justiff that title.
(05 Marks)
*****
2of 2

12. USN 12WBA42
Fourth Semester MBA Degree Examination, Dec.2015 lJan.20l6
Total Quality Management
Time: 3 hrs. Max. Marks:100
Note: l. Answer any TI{REEfull questionsfrom QNo.l to Q.No.6.
2. Q.No.7 and Q.No.8 sre compulsory.
a. What do you mean by Total quality management? (03 Marks)
b. Describe the different categories of costs associated with quality management. (07 Marks)
c. Discuss the basic principle of TQM. (10 Marks)
a. What is Poka - Yoke? Give example. (03 Marks)
b. Explain Deming's chain reaction. (07 Marks)
c. Describe the steps involved in Benchmarking. List the parameters to be considered while
benchmarking aB - school. (l0Marks)
Define BPR. (03 Marks)
Differentiate between quality control and quality assurance. (07 Marks)
Explain the criteria for selection of Malcolm Baldridge National quality award. (10 Marks)
What is Kaizen? (03 Marks)
Describe the advantages and limitation of reengineering. (07 Marks)
Briefly describe the 7 QC tools for process improvement. (10 Marks)
(.)
o
o(j
q
o
a)
'8e
d9
=r,--ll
c6
.=N
Y(J
-U
?-
@X
(JO
(!o
o0i
-a)>!/6
d-
-O6
2o)
tro.
o'"oi
4.2
o:
oLE
,!-
-O
5.:> q-
-^o
qrl
F>
=a)5:
lr<
-i 6i
o
o
z
o.
3a.
b.
c.
4a.
b.
c.
)a.
b.
c.
What is QFD?
Explain Juran's quality Trilogy.
Explain cause and effect diagram with the help of a suitable example.
6 a. What is a quality system?
b. Explain the benefits of ISO certification to an organrzation.
c. Describe the DMAIC methodology of six sigma.
7 a. Assume that your college wants to go for ISO certification.
management the procedure of getting ISO certification.
(03 Marks)
(07 Marks)
(10 Marks)
(03 Marks)
(07 Marks)
(10 Marks)
Suggest your college
(10 Marks)
(05 Marks)
(05 Marks)
(05 Marks)
(05 Marks)
b. A two wheeler manufacturing company wants to launch a new model. Suggest the company
a BPR model for successful product outcome. (10 Marks)
8 Case Study :
Citroen's Transmission problem in 90's. Citroen launched a popular minivan, which became
the best selling product the company had ever built. Within five years Citroen held more
there 50 percent of the market share for minivans and become market leader in this segment.
In year 1999 Citroen offered a new automatic Transmission as an option in some of its top
versions of minivans. The new transmission immediately ran into trouble and many
cuslomers reported serious problems.
Claiming that it had made improvement to reduce the initial problems, the company
continued to use the transmission. Meanwhile the centre for auto safety, a consumer group
that monitors the auto industry charged that Citroen had not tested the transmission before
introducing it. The group's claim was supported by valid data saying that about 20 percent
of the owners were repofted problems with new transmission.
For 2001 model, Citroen extensively modified the design of the vehicle but continued to use
the same problematic transmission as standard equipment. As a result the new model unable
to grab the customer attention, sales fell drastically and Citr,oen lost20o/o of its market share
and the company faced with huge unsold inventory.
What are the factors of failure for Citroen's minivan?
What might Citroen have done difibrently hold its previous market share?
Suggest the company to become market leader in minivan segment again.
What kinds of techniques of TQM would have helped Citroen?
*16**{<
a.
b.
c.
d.