The Strength of Weak Ties
So what have we learnt? That certain social networking principles apply as much to the design of solutions for the enterprise as they do for consumers. Here are few The people you are most loosely connected to in a network are the most powerful ones Mark Granovetter, 1973
Everything built on trust People
share with each other online, if they trust each other offline. Barry Wellman, 2007 This explains why Facebook and MySpace succeeded when sites like Sixdegrees.com and Tripod failed. They did not put enough emphasis on the trusted relationships. Intranets in organizations with strong cultures succeed for the same reasons. That’s why culture matters
Once upon a time we
lived in a world where everything was about the big idea. Whether it was the personal computer, reality TV or iPods, these were all big ideas. We spent time thinking about the next big one.
Now a lot of little
ideas are more powerful than the single big one. Why? Because people choose the best ideas and not the experts. Little ideas are changing the world too