Bounce Rate Analysis of Newspaper of Urdu and English newspaper. And suggest people about the suggestions improve bounce rate.

1. Compare 3 Urdu And English Newspaper
After Analyzing Their Website Per
Bounce Rate
Credits: Ayesha Naz

2.  Bounce rate is an Internet marketing term used
in web traffic analysis.
 It represents the percentage of visitors who enter the
site and then leave ("bounce") rather than continuing
to view other pages within the same site.
 Bounce rate is basically calculated on how much time
a person spends on your site.
What is Bounce Rate?

3. English Newspaper Bounce
Rate
Express Tribune 65.48%
Daily Pakistan 58.43
Dawn 49.13

4. Load Time of Website
 Express Tribune (10sec)
 Daily Pakistan (9 sec)
 Dawn (8 sec)
Loading time is recorded in
this video shown below!
 This shows that as websites
takes long time in loading the
impatient visitor left the
page.
 Like express tribune site load
in 10 sec its bounce rate is
higher.
 Similarly dawn load time is
better so visitor stay on this
website

5.  In this variable world. Where things are changing, incidents are
happening within seconds.
 To keep updated everyone views news sites to know about the
happenings.
 If a page is not updated so visitors in search of new information
don’t stay at that page. And in return bounce rate increases.
 Express tribune site shows not updating as I viewed. Instead
daily Pakistan and dawn is updated according to happenings.
That's why its loading time is more than other sites.
Not updated information

6. Not updated information

7.  The arrangement in express tribune is messy size wise
.Too much things on one page which is difficult to find
news of your interest. I think that’s why people left
the site quickly and have high bounce rate as
everyone want his or her feasibility and want to saves
time.
 Whereas Dawn is arranged neatly and it is feasible.
while daily Pakistan contains too much colors,
pictures, and bold headings.
Arrangement

8.  If we check the bounce rate of e paper website so :
E-paper
Express tribune
•65.48%
Dawn
•35.81

9.  Express tribune e-paper site shows technical errors.
By not opening the selected page. This shows the
increment in their bounce rate.
 Both e paper of dawn and express are not much
mobile friendly.
 Link is shown below clearly shows all that description.
Technical Errors

10. Roznama Pakistan 50.69%
Express Urdu 19.64%
Jang 18.45%
Urdu Newspaper

11. Roznama Pakistan

12.  Roznama Pakistan bounce rate is more other than
jang and express. The reasons I find out that its:
 view is not attractive
 it contains irrelevant adds
 No proper arrangement
 There are mostly just headlines given not sub-
headlines.
 Takes more time to load
 Sensationalized news
Roznama Pakistan bounce rate 50.69

13. Jang & Express

14. Jang & Express
 Jang(18.45) & Express (19.64) have less difference in
their bounce rate.
 Similarly both news websites consist of same:
 Format, navigation buttons, focus on all latest news,
Advertisement on side of page.
 Feasible to use
 And their loading time is good but needs to be more
efficient.