Steps of how to reduce bounce rate

1. How to reduce
bounce rate?

2. What is Bounce Rate?
Bounce rate is an extremely important website performance
metric which captures the overall user experience. Bounce rate
is the percentage of single page visit sessions i.e. the
percentage of visitors that left the website from the page of
entry (Landing Page) without visiting any other page of the
website.
How does Bounce Rate matter?
Since bounce rate is a reflection of the overall user experience
on the website, it does directly impact the SEO of the website
too. Higher bounce rates mean the visitor is probably not
satisfied enough with the experience and the visitor did not
proceed to any other page.

3. Parameters that affect the bounce rate
1. Site loading speed: Loading time of a website is
probably one of the biggest sources of high bounce
rates as people do not want to wait so long.
2. Irrelevance: If a visitor landed on a page that he/she
wasn’t looking for, the chances are they will leave the
website right away.
3. Call To Action Button: CTA button plays a vital role i
increasing conversions and helps in greater
engagement with the visitor.
4. Intuitive website navigation.

4. How to Reduce Bounce Rates?
Step 1:
Under Behaviour section click on Page Timings.
Change filters to Avg. Page Load Time and Bounce
Rates as shown in the image below.
Once the filter is set out it will show the page
loading time of each page along with bounce rate
comparison of individual pages with the average
bounce rate of the website.
Here we find our first set of culprits.

5. How to Reduce Bounce Rates?
STEP 2:
Check out pages that are showing high bounce rate
and low loading speed. Check those pages on
various devices and various browsers to further
explore into problems.
Sometimes issue could be related with only with
mobile or desktop and not on every device or it
could be a problem only on one of the browsers.

6. How to Reduce Bounce Rates?
STEP 3:
Test out various solutions like reducing image size,
improve CTA button, content relevancy etc. Here is a
free tool tinypng.com to compress the images without
losing the image quality.
Bounce rate reduction requires a constant effort of
testing and exploring reasons for high bounce rate.
Google Analytics can further be used to understand the
cause for high bounce rate.

7. Know more about us
Email Id: info@webphantoms.com
Website: www.webphantoms.com
Phone no: +91 7678506014
Visit now and get a free SEO report of your website!!
In case you are struggling with your website’s SEO and
want a data-driven expert SEO team to manage your SEO
then get in touch with us now.

8. Know more about us
Thank You