Human development Prior to reading this DQ, please read the CLA1 and understand what the assignment is asking you to complete. Once you understand the CLA1 assignment, please continue to the paragraph below to complete DQ1. Using the Library Information Resource Network (LIRN), JSTOR, or any other electronic journal database, research one (1) peer-reviewed article that can be used to answer your upcoming CLA1 assignment. Your discussion should summarize the article in such a way that it can justify any arguments you may present in your PA1 and should be different than the abstract. To summarize means to use your own words and not to copy and paste from the article. Important: Please ensure that you insert your citation for the article and your reference in your discussion post. Depending on which electronic database you use, you should see a Cite selection for your article. In addition, there should be a variety of articles summarized and as such, students should have different articles summarized. Your summary MUST include ALL of the following (include every item in the bullet point list below, or you will not receive full credit): 1. Clearly state what the article is about and its purpose. 2. How the article and/or authors support your arguments 3. Most important aspects of the article 4. Any findings and conclusions 5. Your response should be approximately 200 to 300 words in length 6. Include the article’s abstract in your posting (your summary should be original) – remember to identify and cite it as a direct quote. IMPORTANT - Include the citation for the article ClA is below: CLA 1 Comprehensive learning Assessment : Listen to and analyze adolescents’ radio diaries. Access the National Public Radio’s Teenage Diaries website (http://www.radiodiaries.org/tag/teenage-diaries/). Choose one diary to listen to. After listening, use the comprehensive learning assessment guidelines detailed in this syllabus to:  Compare the teenager’s experience to the textbook information from Chapters 8 and 9. o In particular, where is the teenager in terms of identity development? o Is the teen showing any signs of the dark side of adolescence (e.g., drug use, depression, or delinquency)? o What is his or her work and social life like?  Discuss what you have learned and what areas of research about adolescence you would like to see expanded and/or conducted. Human civilization Prior to reading this DQ, please read the CLA1 assignment description and understand what the assignment is asking you to complete. Once you understand the CLA1 assignment, please continue to the paragraph below to complete DQ1. Using the Library Information Resource Network (LIRN), JSTOR, or any other electronic journal database, research one (1) peer-reviewed article that can be used to answer your upcoming CLA1 assignment. Your discussion should summarize the article in such a way that it can justify any arguments you may present in your PA1 and must b ...

1. Human development
Prior to reading this DQ, please read the CLA1 and understand
what the assignment is asking you to complete. Once you
understand the CLA1 assignment, please continue to the
paragraph below to complete DQ1.
Using the Library Information Resource Network (LIRN),
JSTOR, or any other electronic journal database, research one
(1) peer-reviewed article that can be used to answer your
upcoming CLA1 assignment. Your discussion should
summarize the article in such a way that it can justify any
arguments you may present in your PA1 and should be different
than the abstract. To summarize means to use your own words
and not to copy and paste from the article.
Important: Please ensure that you insert your citation for the
article and your reference in your discussion post. Depending
on which electronic database you use, you should see a Cite
selection for your article. In addition, there should be a variety
of articles summarized and as such, students should have
different articles summarized. Your summary MUST include
ALL of the following (include every item in the bullet point list
below, or you will not receive full credit):
1. Clearly state what the article is about and its purpose.
2. How the article and/or authors support your arguments
3. Most important aspects of the article
4. Any findings and conclusions
5. Your response should be approximately 200 to 300 words in
length
6. Include the article’s abstract in your posting (your summary

2. should be original) – remember to identify and cite it as a direct
quote.
IMPORTANT - Include the citation for the article
ClA is below:
CLA 1 Comprehensive learning Assessment :
Listen to and analyze adolescents’ radio diaries. Access the
National Public Radio’s Teenage Diaries website
(http://www.radiodiaries.org/tag/teenage-diaries/). Choose one
diary to listen to. After listening, use the comprehensive
learning assessment guidelines detailed in this syllabus to:
information from Chapters 8 and 9.
o In particular, where is the teenager in terms of identity
development?
o Is the teen showing any signs of the dark side of adolescence
(e.g., drug use, depression, or delinquency)?
o What is his or her work and social life like?
scuss what you have learned and what areas of research
about adolescence you would like to see expanded and/or
conducted.
Human civilization
Prior to reading this DQ, please read the CLA1 assignment

3. description and understand what the assignment is asking you to
complete. Once you understand the CLA1 assignment, please
continue to the paragraph below to complete DQ1.
Using the Library Information Resource Network (LIRN),
JSTOR, or any other electronic journal database, research one
(1) peer-reviewed article that can be used to answer your
upcoming CLA1 assignment. Your discussion should
summarize the article in such a way that it can justify any
arguments you may present in your PA1 and must be different
than the abstract.
Important: Please ensure that you insert your in-text citations
with any quoted and paraphrased information, and provide the
correct APA reference information for the article at the end of
your discussion post. Depending on which electronic database
you use, you should see a Cite selection for your article. In
addition, there should be a variety of articles summarized and as
such, students should have different articles summarized. Your
summary MUST include ALL of the following (include every
item in the bullet list below, or you will not receive full credit):
1. Clearly state what the article is about and its purpose
2. How the article and/or author(s) support your argument(s)
3.Most important aspects of the article
4.Any findings and conclusions
5. Approximately 200 to 300 words in length
6. Include the article Abstract in your posting (your summary
should be original), and remember to identify and cite it as a
direct quote.
IMPORTANT - Include the citation for the article

4. CLA1:
From 3100 B.C.E. to 220 C.E., Mesopotamian, African,
American, Indian, Chinese, Grecian and Roman civilizations
flourished with developments that changed the world. As the
regions grew, they developed complex processes and structures
that were specific to their religious beliefs, social norms, and
ethical needs. For this assessment, you will be comparing and
contrasting these civilizations with special emphasis on their
gods, social rulers, and social order. You should include at least
three scholarly articles in your research and cite appropriately.
KENTUCKY FRIED CHICKEN
CASE STUDY OF KFC:
ESTABLISHMENT OF A SUCCESSFUL GLOBAL BUSINESS
MODEL
By the mid 1950s, fast food franchising was still in its infancy
when Harland Sanders

5. began his cross-country travels to market “Colonel Sanders’
Recipe Kentucky Fried Chicken.”
He had developed a secret chicken recipe with eleven herbs and
spices. By 1963, the number
of KFC franchises has crossed 300. Colonel Sanders, at 74
years of age, was tired of running the
daily operations and sold the business in 1964 to two Louisville
businessmen—Jack Massey and
John Young Brown, Jr.—for $2 million. Brown, who later
became the governor of Kentucky,
was named president, and Massey was named chairman.
Colonel Sanders stayed in a public
relations capacity.
In 1966, Massey and Brown made KFC public, and the
company was enlisted on the New
York Stock Exchange. During the late 1960s, Massey and
Brown turned their attention to
international markets and signed a joint venture with Mitsuoishi
Shoji Kaisha Ltd. In Japan.
Subsidiaries were also established in Great Britain, Hong Kong,
South Africa, Australia, New
Zealand, and Mexico in the late 1970s. Brown’s desire to seek
a political career led him to seek

6. a buyer for KFC. Soon after, KFC merged with Heublein, Inc.,
a producer of alcoholic beverages
with little restaurant experience and conflicts quickly arose
between the Heublein management
and Colonel Sanders, who was quite concerned about the quality
control issues in restaurant
cleanliness. In 1977, Heublein sent in a new management team
to redirect KFC’s strategy. New
unit construction was discontinued until existing restaurants
could be upgraded and operating
problems eliminated. The overhaul emphasized cleanliness,
service, profitability, and product
consistency. By 1982, KFC was again aggressively building
new restaurant units.
In October 1986, KFC was sold to PepsiCo. PepsiCo had
acquired Frito-Lay in 1965, Pizza
Hut in 1977 with its 300 units, and Taco Bell in 1978. PepsiCo
created one of the largest
consumer companies in the United States. Marketing fast food
complemented PepsiCo’s
consumer product orientation and followed much the same
pattern as marketing soft drinks
and snack foods. Pepsi soft drinks and fast food products could
be marketed together in the

7. same restaurants and through coordinated national advertising.
The Kentucky Fried Chicken acquisition gave PepsiCo the
leading market share in three
of the four largest and fastest growing segments in the U.S.,
quick-service industry. By the end
of 1995, Pizza Hut held 28% of the $18.5 billion, U.S. pizza
segment. Taco Bell held 75% of &5.7
billion Mexican food segment, and KFC held 49% of the $7.7
billion U.S. chicken fast food
segment.
Japan, Australia, and the United Kingdom accounted for the
greatest share of the KFC’s
international expansion during the 1970s and 1980s. During the
1990s, other markets became
attractive. China with a population of over 1 billion, Europe
and Latin America offered
expansion opportunities. By 1996, KFC had established 158
company-owned restaurants and
franchises in Mexico. In addition to Mexico, KFC was
operating 220 restaurants in the
Caribbean, and in Central and South America.
Many cultures have strong culinary traditions and have not

8. been easy to penetrate. KFC
previously failed in German markets because Germans were not
accustomed to take-out food
or to ordering food over the counter. KFC has been more
successful in the Asian markets,
where chicken is a staple dish. Apart from the cultural factors,
international business carries
risks not present in the U.S. market. Long distances between
headquarters and foreign
franchises often make it difficult to control the quality of
individual franchises.
In some countries of the world, such as, Malaysia, Indonesia,
and some others, it is
illegal to import poultry, a situation that has led to product
shortages. Another challenge facing
KFC is to adapt to foreign cultures. The company has been
most successful in foreign markets
when local people operate restaurants. The purpose is to think
like a local, not like an
American company.
As KFC entered 1996, it grappled with a number of important
issues. During the 1980s,
consumers began demanding healthier foods, and KFC’s limited
menu consisting mainly of fried

9. foods was a difficult liability. In order to soften its fried
chicken chain image, the company in
1991, changed its name and logo from Kentucky Fried Chicken
to KFC. In addition, it responded
to consumer demands for greater variety by introducing several
new products, such as Oriental
Wings, Popcorn Chicken, and Honey BBQ Chicken as
alternatives to its Original Recipe fried
chicken. It also introduced a dessert menu that included a
variety of pies and cookies.
Soon after KFC entered India, it was greeted with protests of
farmers, customers,
doctors, and environmentalists. KFC had initially planned to
set up 30 restaurants by 1998, but
was not able to do so because its revenues did not pick up. In
early 1998, KFC began to
investigate the whole issue more closely. The findings revealed
that KFC was perceived as a
restaurant serving only chicken. Indian families wanted more
variety, and the impression that
KFC served only one item failed to enhance its appeal.
Moreover, KFC was also believed to be
expensive. KFC’s failure was also attributed to certain
drawbacks in the message it sent out to

10. consumers about it positioning. It wanted to position itself as a
family restaurant and not as a
teenage hangout. According to analysts, the ‘family restaurant’
positioning did not come out
clearly in its communications. Almost all consumers saw it as a
fast food joint specializing in a
chicken recipe.
KFC tried to revamp its menu in India. Cole slaw was replaced
with green fresh salads.
A fierier burger called Zinger Burger was also introduced.
During the Navaratri festival, KFC
offered a new range of nine vegetarian products, which included
Paneer burgers. Earlier, KFC
offered only individual meals, but now the offerings include six
individual meals, two meal
combos for two people, and one family meal in the non-
vegetarian category. For vegetarians,
there are three meal combos for individuals, along with meals
for couples, and for families.
KFC also changed its positioning. Now its messages seek to

11. attract families who look not
only for food, but also some recreation. Kids Fun Corner is a
recreational area within the
restaurant to serve the purpose. Games like ball pool and
Chicky Express have been introduced
for kids. The company also introduced meals for kids, which
was served with a free gift.
Over the years, KFC had learned that opening an American fast
food in many foreign
markets is not easy. Cultural differences between countries
result in different eating habits.
For instance, people eat their main meal of the day at different
times throughout the world.
Different menus must also be developed for specific cultures,
while still maintaining the core
product—fried chicken. One can always find original recipe
chicken, cole slaw, and fries at KFC
outlets, but restaurants in China feature all Chinese tea, and
French restaurants offer more
desserts. Overall, KFC emphasizes consistency and whether it
is Shanghai, Paris, or India, the
product basically tastes the same.

12. Questions to consider:
1. Analyze the case and determine the factors that have made
KFC a successful global
business.
2. Why are cultural factors so important to KFC’s sales success
in India and China?
3. Spot the cultural factors in India that go against KFC’s
original recipe.
4. Why did Kentucky Fried Chicken change its name to KFC?
5. What PESTEL factors contributed to KFC’s positioning?
6. How does the SWOT analysis of KFC affect the future of
KFC?
KFC Case Study link
https://www.mbaknol.com/management-case-studies/case-study-
of-kfc-establishment-of-a-successful-
global-business-model/

13. points)
A Format
CASE STUDY PAPER RUBRIC
Campbellsville Unlversity School of Buliness and Economics
l. Compleæd in word
application, typed, double
spaced, on standard süc
paper with margins of one
iuch on all sides. Comolies
fi:lly with the assigrureut.
(10 poinrs)
2. Ruuing hoad and page
number ia upper right-haod
comer with five spaces
botween runaing head ard
page number. Complies
firlly with the assignmenr
(I0 poins)
3. On separate page, the
word "Abstract,' cente¡ed oD
paper followed by 75-100
word overvieu Comolies
fully with rhe assignnent.
( 10 points)
4. Major headiags oentered
on page. Every word
capiblized excspt articles,

14. short prepositions, and
coordinating conjuactions.
Complies fully with rhe
assiFment. (5 points)
Levels of Achievement
L Completed ia word
application, typed double
spaccd, on standard sizo
papor with margix of one
inch on all sides. Complios
mosdy with the assignmenl
(8-9 points)
2. Runniug hoad and page
nunber in upper right-hand
oomer wità five spaces
botween ruaning head and
page number. Complies
mosdy with the assigarnent.
(8-9 points)
3. On separate page, the
word "Abstracf' centered o¡
paper followed by 75- I 00
word overview. Complies
mostly ¡¡ith tàe assignment.
(8-9 points)
4. Major headings centered
on page. Every word
capiølizod oxcept artioles,
short prepositions, and
coordinating conjunctions.
Complies mostly with the

15. assigunent. (4 points)
l. Completed in word
application, typed, double
.spaced, on standard size
paper wit! margirc of one
iaoh on all sidos. Complies
adoqustely witl the
assigamenl (7 points)
2. Running head ald page
nunber in upper right-haad
corner with fivc spaoes
betweeu ruDljng head a¡d
page number. Complies
adequately with the
assigDment (7 points)
3. Oa separate page, the
word "Abstraof' centered oD
paper followed by 75-100
word overview. Complies
adequatcly wirh tbe
assigDmenL (7 poiats)
4. Major headings centered
on page. Every word
capitalized exccpt articles,
short prepositions, and
coordinating oorjunctions.
Complies adequately with
the assiguent. (3 points)
Unacceptable
l. Completed in word

16. applicatioo, t¡'ped, double
spaced, on sta:rdard size
paper with margias of one
inch on all sides. Does not
comply adequaæly with tbe
assignment (<7 points)
2. Runaing head and page
aumber in upper right-haad
comer with five spaces
between runaing head and
page number. Does rtot
comply adequaæly with the
assig xenL (<7 points)
3. On separate page, the
wo¡d "Abstract" centered
on paper followed by 75-
100 word overview. Does
not comply âdequately u¡it¡
the assig¡meût (<7 poinæ)
4. Major headings centered
on page. Every word
capitalizod excclrt articles,
short prepositions, and
coordinating conjunctions.
Does not comply with the
assignûrent (<3 points)
5. Visuals labeled with a¡
A¡abic nume¡al a¡d include
title on separate lines above
the visual flush left. Sou¡co

17. provided below the øble
flush left. Complies firlly
with the assiFrtrent.
(5 poiats)
6. References on sqlarate
(last) page, title conteröd
one inch from top, double
spaced, and alphabetized by
last name ofautho¡s. If
author is unkrow¡,
alphabotize by first word of
tbe tide (excluding A, An,
The). References properly
used in the text and on
roference page. Complies
firlly with the assignment
(10 points)
CASE STUDY PAPF'R RUBRIC
Campbellsville University School of Business and Economics
5. Visu¿ls labeled with an
A¡abic numeral and i¡clude
title on scparate lines above
tho visual flush left. Sou¡ce
provided below the table
flush leñ, Complios mostly
with the assignnent.
(4 poilts)
6. Reforences on se,parate
(last) page, title certered
oae inch ûom top, double
spaced aad alphabotÞed by
last nan¡e of autho¡s, If

18. autho¡ is u¡loo¡.¡,
alphabetiza by first word of
the tide (excluding A, An"
The). References properly
used in the text and on
reforence page. Complies
mostly with the assignment,
(8-9 points)
Content (50
points)
). V$uals labeled ¡¡ith, a¡
A¡abic ¡r¡mer¿l and i¡clude
tite on separaæ lines above
the visual flush left. Sou¡ce
provided below the table
flush left. Complies
adequately with the
assigDrnenl (3 poi*s)
6. Referenoes on scparate
(last) page, title coatered
one inch from top, double
spaced, and alpbabetized by
last name ofauthors. If
author is unknow4
alphabotize by first word of
the title (excluding , A.n,
The). Roferences properþ
usod in the æxt a¡d o¡
reference pagc. Complies
adoquately with the
assignment (7 points)
1. Provides oompelling

19. supporting a¡guments,
ovideace, ald exanplos
presented in the case study.
(10 points)
2. Is free oferro¡s in
gramrnar, punctuation, word
choioe, spellhg and format.
(15 points)
5. Visuals labeled with an
Ar¿bic numeral and include
tidé on separate lines above
the visual flush left. Sou¡ce
provided below the table
flush left. Does not comply
with the assignnenr
(<3 poins)
6, R€feretrces on separ¿te
(last) page, title c€nt€red
one inch from top, double
spaccd and alpbabetÈed by
last ¡ame ofautho¡s. If
author is unhowa,
alphabetize by first word of
the title (exclu¡ing 4 4q
The). References properþ
used in the text and o¡
reference pago, Docs not
comply with the
assignment (<7 points)
l. Providcs adequate
zupporting arguments,
evideuce, and examples

20. presented in t¡.o case study.
(8-9 poi¡ts)
2. Contai¡S mi¡imal crrorS
in gnmmar, punctuation,
word choice, spelling and
formar (12-14 poinb)
¡. ,Prol'ldes med.iosre
supporting a¡gumcDts,
evidenoe, aad examples
preseatcd ir the case study.
(7 pôiots)
2. Co¡tai¡s numorous srro¡s
in grammar, puactuation,
word choice, çelling aud
format which are distracting
to tåc readc¡. (9-1 1 points)
i. Providas inadequate
supportingargumcnts,
evideacc, aad cxanples
presented iD the case study.
(<7 points)
2. Cont¿ins numerous errors
il g¡amroar, punctuation"
word choice, spelling and
format which confi¡se the
rcader. (<7 poiDts)
rtent Cont'd
chart, table, or map to

21. illusûate something in the
pape¡. (10 poi¡rs)
4. Recognize an ethical
issue from the case study or
Êom ¡ese¿¡ch ofthe
company. Evalu¿te this
issue &om a Christiar point
of view. Coraplies fi.rlly
with tåe assignmenl
(5 poi¡ts)
5. The introduotio¡, body
and conclusion ofthe paper
a¡e sound.
( l0 poiats)
CASE STIIDY PAPER RUBRTC
Campbellsville University Schoot of Busi¡ress and Economics
cha:t, lable, or map to
illusn-ato soo.ethi.ng in the
paper. (8-9 points)
4. Reoognize an ethical
issue Êom the case study or
from resea¡ch of the
oompany. Evaluate tlis
issue from a Christian point
of view. Complies mostly
with the assignment,
(4 points)
5. The intoductioq body
and conclusion ofthe paper
aro adequate.

22. (8-9 points)
not adequately illustate the
htent intended pu+ose.
(7 points)
4. Recognize an ethical
iszue Êom the case study or
Êom resea¡ch ofthe
company. Evaluate this
issue ûom a Christian point
of view. Complies
adequaæly with the
assigûnoDL (3 poiats)
5. Has partial or inadequaæ
iatoduction, bod¡ or
conclusion.
7 points)
t¿ble, or map to illustrate
something in the paper.
(<7 poinæ)
4. Recognize an ethical
issue Êom the case study or
from resea¡ch ofthe
Company. Evaluate this
issue from a Christian point
ofview. Does not conply
wilh the assiguent. (<3
points)
5. The introduction, body
and conclusion of the paper
a¡€ iDadequate. (<? points)

23. Ðoes Dot include a