Gender differences and male dominant society

3. Highlight the stereotypical
Gender differences
The social and cultural trends
Impact on our society

5. (SKIN WHITE GOLD CREAM)
“Dekhna meri suroot dekh kr college hel jyea ga or shaid jldi sae
ek shedaza mel jye ga”
“Bry shehr sae aye sara rang suniehra chehra piyare nekhrata
piyare piyare”
 White vs Dark tone
 More marriage opportunities
 Confidence
 Objectification of women
 Status mark

6. Passive and Irrational

7. (THE CRELOT OIL AD)
Women are submissive and absurd.
“Choota damag mae chooty sawal he aye
gye “
Not capable to learn driving skill
She should go and look for kitchen “Cooking
oil” word used to taunt her.
work domain is only pantry.
ab tak tu mjy gari chlana agyea hai”

8. The Body shaming

9.  Ab fit hogi mein (now I'm going to get fit) is a
stereotype .
 For women it is mandatory to be fit.
 Criterion that is set by our society.
 Dieting is necessary
 A perfectly sized, bright skin tone woman is
appreciated.
 Unfit for the marriage.
(TAPAL GREEN TEA AD)

10. THE PATRIARCHY CULTURE

11. (MATER PAINTS AD)
 Hmaray saaray khandaan ke faislay ye krtay
hain, yahan tak ke paint ke bhi
(All of our family's decisions are made by him,
even of paint)
 Male is shown holding power of decision.
 Females are irrational and emotional.
 The idea of masculine authority is projected
in this commercial.

12. Endure with dignity (SUNSILK BLACK
SHINE)
• Girl's picture on product.
• Our society because it is considered as girls
are the ones who are interested in the
products that are related to beauty.
• Whereas that is not the real, men are also
interested in self-care but only women are
stereotyped.

13. • We are living in a male dominating society.
• Males can perform all the works better than
females.
• Dialogue of the boy when he says,
"Ye gandi politics hum sambhal ly gy. Ap apny
baal sambhalay.“
• Boy is underestimating the girl and want to
convey the message in a hidden way that the
only work that females can perform is how to
take care of themselves and that is the only
reason for their life.

14. • In the ad he further says,
"Elections, garmii, paseena khaiy ain kii shan
aur shine naa bighar dy."
• He wants to say that politics is not as simple
as taking care of hair. The main important slot
for women is beauty.
• If in case they step into the field of politics
then they are not accepted by society.
• It is not at all acceptable that a female would
lead the country.

15. Round Chapati (WALL’S CRUNCHY
BUTTERSCOTCH ICE CREAM )
• The framework of stereotypes can be seen.
• Mother says in the ad,
"Chotii kii phalii gool rotii.“
• We can see that we are living in male dominating
society.
• Where the father can kill his daughter if she does
not make "gool rotii.”
• In ad, celebrates the achievement of the girl that
she had made perfect "gool rotii".

16. • All the credit goes to the mindset that goes
behind such act.
• The one face of the ad that we can see is that
all of the family members are celebrating and
enjoying their happy occasion with the product
name "Wall's crunchy butterscotch ice cream“.

17. • There is also the second face of the commercial.
• In that face, it rationalizes the stereotypical mindset
that believes that females only belong to the kitchen on
the other hand males are just meant to sit in their
places enjoy that "gool rotii".
• Our society had made up their minds that women only
belong to one place that is a kitchen. Whereas males
just had to eat the things that are made up by females.

18. The dominant male

19.  Male dominating society.
 In this ad we can see that woman is shown as
 Housewife
Working woman
 This is one of stereotype that is shown by
media.

20. • In our patriarchy society men are head of family but
they need to support women rather than criticizing
Wife: “mein abhi ai hon office se”
Husband: “yeh office ka idea mera tha kya?”
Men shouldn’t degrade women; they should
 encourage them
 support them
 and stand beside them

21. Matriarchy

22.  Society cultural restricted are applied to
women since extensive time period.
 In this ad we can see that a couple is planning
to go outside but at last moment mother-in-
law stops them and command by saying:
“bahu bartn haath ka haath dohh kai jana”

23. • Couple represent youth whereas mother-in-
law is shown as elder generation.
• These female characters
 Having different age
 Represent the cultural values of their time,
 Through their words and actions we can see
traditional social ethics.
• Women are as a picture of social and cultural
customs

24. BRITE WASHING POWDER AD
(Patriarchy Culture)

25.  This Advertisement influences gender stereotyping in the society.
Na dagh rahay ga na uska neshan ya promise Hai
 In these dialogue women is impressed by restaurant manager’s knowledge
about stains and detergents that she had to bring her home as her
daughter-in-law.
Us din Brite ghr aya or khuch dino ka baad baho
 This dialogue shows us the thinking of women in our society that
women’s choose their daughter-in-laws on the basis of how they
participate in household’s activities.

26. Jubilee Life Insurance Policy Ad
 In this commercial we can see that male character is
dealing with financial matters.
 In our male dominating society men are head of family.
 The responsibility of children education and marriage is to
be in control of male domain.
 On the other hand, women portrayed as carrying out her
domestic responsibilities.
 A stereotyped image of female, working and sharing
domestic responsibilities.

27.  This commercial symbolizes the role of authority, equality or superiority.
 Marriage is necessary for girls and the concept of dowry is more common
in our culture.
 From these dialogues we can see that Father worrying about his son
education and daughter marriage.
Aj apka Bata mehnat ziada krta ha or kl ap uska clg ki fee puri na k pao to
kia ya sahe hoga
Aj apki beti bare farmaheshay nhe krti apki pasand ka khayal hay usay or
kl AP uski shadi ma koi kasar choro to kia ya sahe hoga
 In this Life insurance advertisement money is saved for a girl marriage
and not for her career.
 This ad reinforce the society that a women path in life only leads a
marriage.

28. TALKATIVE

29. Disprin ( SIR DARD )
• Talkative being
• Reason of SIR DARD
• Dard jab sar char kai bolay tou do goli disprin
pani main gholain

30. CONCLUSION
• The stereotypical women representation
depicts the conventional and orthodox
thinking of people towards their opposite
gender.
• We must provide such platform at where both
female and males can express their actual
abilities and potential in actual context.