A top line overview of Pinterest, why it's interesting and how brands are using the platform.

1. How Pinteresting

2. Agenda
The Landscape
The Early Days
Why It’s Popular
Insights & Tools
Brands Nailing It

3. Pinterest’s current landscape
Audience Trending Topics Market Value
70m users
spent per
sessions
check back daily
8.5%
29.5%
13.4%
$5bn
- Drives more
referral traffic
than Twitter,
LinkedIn and
Reddit combined
- Third largest
source for referral
traffic

4. Agenda
The Landscape
The Early Days
Why It’s Popular
Insights & Tools
Brands Nailing It

5. The early days
Aug, 2008 Jan, 2010 May, 2010 Mar, 2011 Aug, 2011
Founded Beta Invite-only App Top 50 sites

6. Agenda
The Landscape
The Early Days
Why It’s Popular
Insights & Tools
Brands Nailing It

7. Images and videos only

8. Fertile Ground for illuminating advocates;
36% of users share a branded image (vs. 23% FB, 21% In & 20% Tw)

9. Designed around interests and projects

10. Making publishing easy

11. Active communities

12. Location-based pins

13. APIs for displaying popular content

14. Promoted Pins

15. Experimenting with GIFs

16. Agenda
The Landscape
The Early Days
Why It’s Popular
Insights & Tools
Brands Nailing It

17. Pinterest Web Analytics

18. Tailwind

19. Agenda
The Landscape
The Early Days
Why It’s Cool
Insights & Tools
Brands Nailing It

20. Food & Fitness

21. Inspiring fans with DIY projects and hacks

22. Serving attractive products and wedding ideas

23. Find the missing piece

24. Mood Boards

25. TV + Pinterest