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Research
Qualitative research: this is exploratory research. We use it to gain a better understanding of opinions and motivations
Quantitative research:this research is mostly used in science and natural science. This type of research usually uses figures and
statistics
Primary research: this research is carried out to answer a specific question and it can be solved by taking surveys
Secondary research: this research makes use of all information previously research for other reasons/purposes
Objective: (of a person or their judgement) not influenced by personal feelings or opinions in considering and representing facts.
Subjective: based on or influenced by personal feelings, tastes, or opinions.
Valid: having some foundation based on the truth
Reliable: where you are able to be trusted, predictable or dependable

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Research Methods: Qualitative vs Quantitative, Primary vs Secondary, Objective vs Subjective

  • 1. Research Qualitative research: this is exploratory research. We use it to gain a better understanding of opinions and motivations Quantitative research:this research is mostly used in science and natural science. This type of research usually uses figures and statistics Primary research: this research is carried out to answer a specific question and it can be solved by taking surveys Secondary research: this research makes use of all information previously research for other reasons/purposes Objective: (of a person or their judgement) not influenced by personal feelings or opinions in considering and representing facts. Subjective: based on or influenced by personal feelings, tastes, or opinions. Valid: having some foundation based on the truth Reliable: where you are able to be trusted, predictable or dependable