Presentation on mcdonalds and kfc

1. Presented by:-
Rakesh Bansal
Kfc vs. McDonalds

2. INTRODUCTION OF MCDONALDS
 Parent Company:-McDonalds
 Logo:-
 Category:- Fast food eating
joints
 Headquarters:- U.S.
 Current CEO:- DonThompson
 Sector :- Food Products
 Tagline/ Slogan:- I'm Loving it
 USP:- Excellent food quality and
great service

3. INTRODUCTION OF KFC
 Parent Company:- Yum! Brands
 Logo:-
 Category:- Fast food eating joints
 Headquarter:- United States
 Current CEO:- Muktesh Pant
 Sector:- Food Products
 Tagline/ Slogan:- Finger Licking
Good
 USP:- High variety in chicken
meals

4. Entered in India-1996
Basant Lok, New Delhi
No beef
Employees - 10,000
Restaurants -250
MCDONALDS IN INDIA

5. Entered in India -
1995
First restaurant
in Bangalore
Huge protest
KFC IN INDIA

6. STP OF MCDONALDS
Segment:- People willing to
have a hygienic and
delicious non conventional
meal at a restaurant
Target Group:- Children and
youth from lower, middle
and upper class who like veg
products
Positioning:- A fun filled
food joint the entire family
to enjoy

7. Segment:- People willing
to have a hygienic and
delicious non conventional
meal at a restaurant
Target Group:- Youth from
middle and upper class
who like non- veg products
Positioning:- The best
chicken burgers
STP OF KFC

8. SWOT ANALYSIS OF MCDONALDS
STRENGTH
Huge popular brand name and high
brand loyalty
High number of products
Hygienic food and quick service
Good advertising and marketing
Happy meal for attracting children
WEAKNESS
High fat and high calorie food not good
for health conscious people
Franchise management
OPPRTUNITY
McDonald's can improve home delivery
service
Get more innovative products for the
vegetarian market
Venture into newer markets
THREAT
Threat from other eating
joints/restaurants
Health conscious people
Fluctuation of foreign exchange rates;
Economies

9. SWOT ANALYSIS OF KFC
STRENGTH
Huge popular brand name and high
brand loyalty
High number of products
Hygienic food and quick service
Good advertising and marketing
WEAKNESS
High fat and high calorie food not good
for health conscious people
Franchise management globally is a
challenge
OPPORTUNITY
Introduce better vegetarian products
Introduce home delivery
Venture into newer markets
More spending on the resources and
development as well as introducing new
food items and products.
THREAT
Threat from other eating
joints/restaurants
Trend towards healthy eating
Currency fluctuations
Lawsuits against KFC

10. COMPETITORS OF MCDONALDS

11. COMPETITORS OF KFC

12. VISION AND MISSION OF
MISSION:-To be the world's best quick service restaurant
experience. Providing outstanding quality , service
,cleanliness, and value, so that we make every customer in
every restaurant smile
VISION:-To be the best and leading
fast food provider around the globe

13. VISION AND MISSION OF
MISSION:- To sell food in a fast,
friendly environment that appeals to
pride conscious, health minded
consumers
VISION:- To be the No. 1
restaurant company in every
category we operate

14. CURRENT NEWS
Rice dishes at KFC, Sagar Ratna unsafe,
claims Delhi food safety department
Pune: McDonalds staff throws street child
out of restaurant , says ‘These kind of people
aren’t allowed’
Pune: McDonalds suspends staff member for
throwing out homeless child from restaurant

15. 2013 McDonald’s Yum! Brands Burger King Wendy’s
Income from
U.S.
31.5% 18.9% 58% >98%
Income from
Europe
40% 19.3% 29.3% 0%
Rest of the
world
28.5% 61.8% 12.7% <2%
2013 McDonald’s Yum! Brands Burger King Wendy’s
Percentage of
income from
the franchisees
32.85% 14.5% 80.5% 12.9%
INCOME FROM REGIONS
INCOME FROM FRANCHISEES

16. SURVEY
ANALYSIS

17. Q-1 Are you a vegetarian/non-vegetarian?
A. Vegetarian
B. Non-vegetarian
60%
40%
A
B

18. Q-2 How often you visit McDonalds or Kfc?
A. Once a week
B. Once in 2 weeks
C. Once a month
D. Once in 6 months
35%
45%
15%
5%
McDonalds
A
B
C
D
25%
55%
15%
5%
KFC
A
B
C
D

19. Q-3 Which is better in taste?
A. Kfc
B. McDonalds
70%
30%
A
B

20. Q-4 How do you find the staff?
A. Friendly
B. Indifferent
C. Rude
46%
47%
7%
McDonalds
A
B
C
48%
43%
9%
KFC
A
B
C

21. Q-5 Does McDonalds/Kfc provide fresh products?
A. Yes
B. No
94%
6%
McDonalds
A
B
91%
9%
KFC
A
B

22. Q-6 Which one is more hygienic?
A. McDonalds
B. KFC
67%
33%
A
B

23. Q-7 Which gives more attractive advertisement?
A. KFC
B. McDonalds
67%
33%
A
B

24. Q-8 Which one is considered as a symbol of
status?
A. KFC
B. McDonalds
C. Both
25%
20%
55% A
B
C

25. Q-9 Which one is more economical in prices?
A. KFC
B. McDonalds
C. Both
21%
32%
47%
A
B
C

26. Q-10 Which one provides better eating
environment?
A. KFC
B. McDonalds
68%
32%
A
B

27. Q-11 Which one you like the most?
A. KFC
B. McDonalds
70%
30%
A
B

29. THANKYOU
FOR
YOUR ATTENTION