1. Trailer Analysis
http://www.youtube.com/watch?v=CXDNsPRTANw

2. Idents
At the beginning of every trailer, each production company features their
„ident‟ within the first few seconds of the trailer. As we can see, the
production company of „This is England‟ is IFC Films, along with Red
Envelope Entertainment. These idents appear on screen for a short
period of time, around 1-5 seconds put together. The reason for
including the companies ident in the beginning of the trailer is because it
allows the audience to become aware of the production company which
has produced the film, as well as audience members familiarizing with
the company as to previous other films they have created and so forth.

3. IFC Films
IFC Films stands for „Independent Film Company Films‟ therefore showing us
that this company isn‟t a huge Hollywood conglomerate therefore the film
would have been produced with a low budget.
IFC Films produced the 2011 film „Fish Tank‟ which is another coming of age
film. Similar to „This is England‟, „Fish Tank‟ is also set in a rural city in England.
By using cities as their main set location, it refers back to the production
company being independent as they have a very little budget therefore their
story line‟s focus on the events which occur in „social realism‟ i.e. drugs,
violence, abuse, poverty etc. This means that we will be seeing similar types of
events featured throughout „This is England‟.
Red Envelope Entertainment
Red Envelope Entertainment is a production and distribution company
which normally requires it service to the online streaming company
„Netflix‟. REE helped distribute „This is England‟ on TV channels as well on
DVD. After producing/distributing over 100 films, REE is now closed.

4. At the beginning of the trailer an establishing shot is used to set the scene of the
film. This shows the typical conventions of any trailer by featuring an
establishing shot of a location to familiarize the audience as to where the film is
set. Over the top of the clip, using a fade in transition, text appears on screen
showing the film‟s achieved awards showing the title of the award along with the
date. As this film is produced by an independent company (as we can see on
screen „British Independent Film Awards‟) by featuring the awards that this film
has won in the trailer, it shows the audience how successful the film is, reeling in
customers and creating a huger fan base.

5. Using another fade in and out transition, we are introduced to the first character.
Usually, the first character featured in a trailer is normally the main character,
therefore we can assume that this young boy is the main character. As you can see
from the first medium long shot it shows a young boy around the age of 12-13 years
old. For a coming of age film, the main character has to be a young teenager/young
adult, this is because the target audience for the films are viewers around the same
age who can relate to the main character. In the second print screen, a long shot is
used showing a side profile of this boy whilst using a tracking shot to follow him
walking down the street. The costume used reflects the time period of when this film
is set (1983) for example, flared chord trousers, blue bomber jacket and brown
leather satchel. By using the long shot, it allows the audience to see the characters
costumes therefore identifying the time period. This means that the film is based on
what England was like in 1983 from this boys POV.

6. Using another fade transition, we are shown a wide angle shot of what appears to
be Shaun‟s home (the young boy). A voice over cuts in of a female‟s voice saying
“Had a good day at school?...” this again refers back to the Shaun‟s age as he is
still in school. The actioning of Shaun reflects the answer of the question. Shaun
angrily takes off his coat and throws it down on the floor, the behaviour portrayed by
Shaun demonstrates the typical teenage behaviour towards school, linking in with
the coming of age genre. A cut then shows a medium long shot of an older lady,
who we can assume to be Shaun mother. She speaks again saying “…Shaun” due
to the fact he didn‟t answer her question, which shows that he doesn‟t like school.
The costume of the mother again represents the time period that the film is set in
i.e. the perm and wide lensed glasses.

7. A cut then takes us to a medium close up shot of two boys who look around the
same age as Shaun. A voice over of Shaun is used as a sound bridge over the two
clips shown in the above print screens. Shaun says “I've been picked on 3 times
today!” This becomes clear to us as the medium close up of the two boys shows
them pointing and laughing at what could only be Shaun. We know this as the
following clip shows a close up of Shaun looking insecure and alone as in the first
frame there is two boys and the in the following frame its just Shaun. This line
associates with the genre of coming of age as it highlights the common activities that
happens in adolescence; bullying.

8. The following wide-angle shot shows Shaun sitting on the sofa with his
mum. As this clip is shown, non-diegetic music is faded in the background
using an acoustic guitar to create a calm and mellow atmosphere,
reflecting the mood that Shaun is in. Shaun begins to explain why he is
being bullied and its because of the clothes he wears i.e. his flared
trousers. This again highlights the main issues of bullying to do with
appearance of a teenager and not „fitting in‟. This could show us the type
of character that Shaun is, as he is being presented as being ‟different‟
and „standing out‟ which could determine what will happen during the film
i.e. doing anything he can to fit in which is common for most teenagers.

9. The three following clips are shown above in the print screens which a featured after
the discovery of why Shaun is being bullied. These next three shots show another
time when Shaun is being bullied, where the first print screen shows a medium two
shot close up of two boys who seem to be a little older than Shaun, around 15-17
years. This is typical bullying shown by an older group of teens victimize someone
younger than them. The character whistles to get Shaun attention which is shown in
the close up shot in the second print screen. The third print screen then shows a wide
angle medium long shot of Shaun starting a fight with the male character shown in the
first print screen. This again reflects the type of character Shaun is as he retaliates to
what the bullies say therefore showing he isn't afraid or linking to Shaun being used to
it.

10. Another cut then takes us to the first set of titles. The colour scheme for
the titles is very simple, just black and white. By using the colors black
and white it could link with one of the main issues raised in the film which
is racism, again linking back to the common problems seen in a social
realism film. The text says „England, 1983‟ this first sets the location of
the film which is in England which we also know from the title of the film
„This is England‟ along with the date of when the film is set, in the 80‟s.
The editing transition used for the text is a quick appearance of each
word coming from the left, as if someone was hand writing the credits
on. This also links with the white background which could also symbolize
paper and the black as the ink. When the titles appear on screen, the
non-diegetic music increases in volume as well as tempo, uplifting the

11. The next several clips are featured using the editing transition of montage
editing. Following from the previous clip of the titles „England 1983‟ the next
clips show various important highlights which has happened in England in that
one year. By including this, it educates the younger target audiences as to what
it was like and the events which happened in that year.

12. Followed on from the montage editing, it cuts to a close up shot of Shaun‟s
face, taking us back to the same conversation he is having with him mum about
his school. He says “I don‟t like it here mum” firstly, the accent of Shaun shows
that he is from Birmingham, as he has a Birmingham accent therefore making it
clear whereabouts the film is located, in the city. A cut then takes us to another
close up of Shaun however on a different day as the costume he is wearing
(shirt) is of a different pattern then in the previous clip. A voice over is cut in of
Shaun, carrying on his previous conversation. He says “…I liked it better, when
we were with dad” when the word „dad‟ is said, a close up shot of an old portrait
of what must be Shaun dad appears on screen. The picture shows us from the
costume that he was in the Army, insinuating that Shaun had lost his father.

13. The next clip takes us back to the titles, again using the same design and colour
scheme. The titles say „Shaun went looking for a friend‟, this instantly tells us
that Shaun has no friends and that he is lonely which is a common issue which
young teenagers suffer with therefore making it become relatable.

14. Followed straight after are clips showing the new „friends‟ that Shaun
finds. This becomes comical to the audience as it is far from what we
expected when the credits said Shaun was looking for friend as he has
found a friend in a grown man along with his other friends which are
shown in the wide-angled medium long shot in the second print screen.
As you can see from the character costumes, all of the grown men have
„skin heads‟ which could mean they all belong to a certain „gang‟. Their
costume are all very similar also, with skinny jeans, boots, shirts and
braces, juxtaposing to the costume and appearance of Shaun. Also within
these two shots you can see that the male characters are smoking and
drinking down a graphitized alley, this could foreshadow that these
characters are no good and look for trouble. Throughout the two clips, the
first character he meets (first print screen) introduces Shaun to all of his
„main men‟ telling him their names i.e. milky, pukey and gadget. All being
identified with nicknames, again linking back to being part of a gang.

15. The voice over of the same character carries over the next clip (sound bridge) he
says “… and this fat idiot is gadget” referring to the young male in the first print
screen using a medium close up shot of this character eating, proving the males
comment about him being „fat‟. The scene then cuts to a close up shot of Shaun
face laughing. By using a close up shot it intensifies this characters emotion of
laughing and being happy which we haven't seen as he has been appeared as
miserable and unhappy. This shows us that by meeting these group of people he
has found friends and happiness.

16. It then cuts back to another set of titles which is normally seen when watching a
trailer. This is because, the titles used in between the different clips featured tell
a brief narrative of the plot in a few simple words, making it clear to the audience
the directors intentions of how the audience perceive the characters and
storyline. These set of titles follow on from the previous set as it said „Shaun
went looking for a friend…‟ and now it says „…he found a family‟ which means
the people that he met as intentions of just being friends led to him finding love
and family within in them, meaning he could be part of their gang.

17. The next three clips show Shaun „fitting in‟ with his newly found friends.
Previously I made a comment about the fact all the males has skin heads. This
becomes apparent from these three print screens that it is crucial within their
gang to do so as the female characters are going to shave Shaun hair. We can
see that in the first print screen from the medium long shot of the girls holiday
hair clippers whilst Shaun sits down. Again the costume of the females are very
bold, along with their wild hair cut‟s showing what the fashion was like back
then. The next print screen shows Shaun getting his hair „buzzed‟ followed by a
close up of the end product. I also mentioned previously about their costumes,
now Shaun is being dressed in patterned long sleeved shirt with tight jeans and
braces. This links in with the typical behaviour of a young teenager, for example
Shaun was once lonely and now he has friends he will do whatever he can to fit
in and be one of them i.e. changing appearance and behaviour. He had
changed behaviour wise in the first print screen he says “Just frickin‟ do it”
changing the way he speaks in terms of manner and language. In the
background, a voice over from an older „brummy‟ male says “What a
transformation” which could imply that he was pressured into changing the way

18. The titles appear on screen again shortly afterwards, using the same
transition as well as design and colour scheme. It now says „And discovered a
place to belong‟ which would refer to being part of their „gang‟.

19. The next three print screens show a slow motion montage edit of the gang spending time
together, especially focusing on Shaun acceptance in the group. These next few shots show
them wondering around the streets of Birmingham, similar to what teenagers do. As these clips
go on, non-diegetic music cuts in.
As the non-diegetic music slowly fades however still being able to hear it, we are shown a
close up shot of a female character (1st print screen) followed quickly with a cut showing a
close up of Shaun‟s face asking he “will you be my girlfriend” which is a common activity of
teenager, finding their first love however this becomes comical as this girl is clearly a lot older
than Shaun. It also shows that Shaun has created a new confidence whilst being in the gang,
being very sure of himself. The last print screen shows a long shot of the two characters
holding hands, again making it humorous due to the age gap as well as the long shot
emphasis the difference in height.

20. A cut then takes us back to the scene where Shaun is getting his „make over‟.
Here we can see he is completely being changed by the girls, for example;
new jeans being folded at the bottom to show Shaun‟s boots (similar to the
costume of pukey, milky, gadget etc.), patterned shirt with all the buttons
done at the top with coloured braces over the top along with the skin head
(like all the other male characters. Whilst this scene is happening, Shaun
says “This has been the best day ever” referring to spending his day with his
new friends and becoming part of them. It also links to young teenagers
being very extravagant with their words depending on their mood i.e. this is
the BEST day EVER purely because he is happy but it isn't necessarily the
best day ever.

21. The next clip takes us to a medium long shot of Shaun in his new attire and his mother. From
the body language of his mother, it shows that she isn't happy along with showing her authority
as Shaun‟s mother. She says “I just wanted to thank you because he says he is being bullied at
school and you helped him out” As his mother is speaking, the clip then cuts to a medium close
up two shot of the two adult characters which brought Shaun into their group (print screen
below). As you can see the male character is winking. We know that he is winking at Shaun
because followed quickly after is a close up shot of Shaun‟s face looking in the direction of
where the two are seated. By Shaun‟s face and body language of biting his nails it looks like
they had previously been up to know good as Shaun looks guilty whilst he mother is thanking
them.

22. The scene then carries on to his mother finally saying “…but the hair is not
good” in the first print screen showing a close up shot. The next print screen
cuts to a medium long shot showing Shaun‟s reaction what what his mum says
which is him laughing, again this shows a change in his behaviour being more
arrogant and cocky since being around his new friends.

23. The next scene shows an establishing shot of a trailer park, this is proven by
the various cars and trailers in the same shot. Also we can see a line of
people walking into one trailer, which could mean a party of meeting is going
to be held. In the second print screen a wide-angle shot is used showing the
inside of one of the trailers. We now know who owns the trailers as all the
familiar characters are inside. Shaun stands out in the second frame as all
the characters are sat down whereas Shaun is standing up. Different non-
diegetic music is cut in, however with the volume low indicating that someone
is going to speak. Unlike the previous music being very upbeat and happy,
this music is very slow and eerie which could foreshadow bad things are
going to happen.

24. One of the characters says “Shaun I‟d like you to meet someone” followed by a close up shot of
a newly introduced male character. Similar to the other members of the gang, this character also
has a skin head along with a shirt and braces. However, unlike the other characters, this
character has two small tattoos on his face, which would mean he belongs to a different group
or he is the man in charge. He says “You‟re a proper little skin head then yeah?” with a
Birmingham accent, therefore showing that he is from around the area also. We know he is
speaking to Shaun as the next cut takes us to a medium close up shot of Shaun (print screen
below). From this clip, Shaun looks around for moral support before he replies with “yeah” which
shows that this male character frightens hi which could further mean that he will do what he
wants because he is scared. From the third print screen we can see the close up reaction shot
from the other male, he laughs in responses if to say „welcome to the group‟ as well as not
believing his ears because there could be darker ways of being a skin head that he doesn't‟t
know about yet.

25. However, in this scene a wide angled shot is used showing the characters in
a different room. From the body language and action from Shaun, you can
see that he is trying to hit the male character (Combo) therefore going
against my previous point of Shaun being intimidated by him. This clip is
shown on screen for less than a second, matching with the climatic point of
the non-diegetic music before dying out once the punch has been delivered.
By the clip being on for such a short amount of time, the audience are
unaware of what might have spurred Shaun on therefore causing dramatic
tension.

26. Another set of titles are featured straight after, fizzling out the dramatic point of
Shaun‟s punch. Here they have featured the director of the film and their
previous work they have done. They have included this because it allows the
audience to recognize that work the director has already done, as well as
knowing whether he is a well known and successful director. They do this
because it guarantee's customers to watch the film, because if they know they
director is good and if their previous work is a favourite of someone‟s then it
influences the audience to go and watch the film, therefore creating a bigger fan
base. It introduces the name of the director „Shane Meadows‟ along with
introducing the „international smash hit…‟ which we don‟t know of yet.

27. The non-diegetic fades out once more followed by the voice of Combo cut in, he
says “No-one has ever took a swing at me like that” taking us to the first print
screen showing a close up shot of Combo‟s face with his closest friend out of focus
behind him in the background shot. He then adds on to say “Its like looking in the
mirror” cutting to a close up shot of Shaun‟s face. By doing this, it visually shows us
the comparison between the two male characters, as if Shaun is the young Combo
and Combo is the old Shaun. Also, by including the line “its like looking in the
mirror” it could insinuate the trouble that Shaun‟s about to get himself into, as
Combo gives off the vibe and persona that he is an evil character. Also, by showing
a close up shot of Shaun looking happy and smiling, it could link in with the loss of
his father and not having a father around therefore Combo seems to be his father
figure in life meaning he would do exactly what Combo does and asks.

28. The next clip shows a medium close up shot of Shaun at the local shop,
stereotypically we can see in the second print screen that the corner shop is
run by an Asian character (Ethnic Representation). The first print screen
shows Shaun‟s cocky/arrogant behaviour come out when he says “Get me a
bottle of whiskey and 7 cans of lager now” as we can see the way he speaks
to the other character is rude therefore showing a change in behaviour since
being around Combo as he appears as aggressive and intimidating. The
second print screen shows a medium close up reaction shot of the owner, as
you can see from his facial expression that he is confused as he is a young
boy but his behaviour is of a thug. This could link in with how influenced
young teenagers are, by the industry of media and the people they hang
around with to fit in, and this scene emphasizes this.

29. The scene soon escalates, cutting to a medium long shot of the owner of the
shop physically kicking Shaun out of his shop. Although the rest of the scene
wasn‟t featured in the trailer, it allows the audience to make up their minds on
what Shaun did to get kicked out of the shop i.e. thug behaviour. In the corner
of the frame you can see a character coming through the door. Vaguely you can
see a red bomber jacket and tight jeans which is a representative of their gangs
appearance.

30. A cut then takes us to the character behind the door now inside the shop, and its Combo. He
shouts “Get your f****** hands off him” followed by continuous shouting of “OI OI”. In the frame
you can see a prop in Combo‟s hand of a machete. This shows us that Combo resolves things
with violence, along with being a thug scaring people to get what he wants. Also, by Combo
having this kind of weapon it could result in both Combo and Shaun planning this trip to the
shop as in the next shot (print screen below) you can see a medium long shot of Shaun
laughing whilst watching Combo confronting the shop owner. In Shaun‟s hands you can see
different brands of food in his hands, showing that he is about to shop lift. In the foreground of
the shot, out of focus, you can see the blade of the machete in Shaun‟s eyeline showing that
he can easily see that Combo is attacking him with this weapon however finding it funny,
therefore showing the change in behaviour of Shaun, being under the influence of Combo.

31. A cut then takes us to another scene, showing a medium close up of Combo
with the same character in the background out of focus in his shot. Here,
Combo speaks up about how many Englishmen are unemployed whereas
foreigners aren‟t, raising the issue of Racism featured in the film. This links
back to the previous shot in the corner shop of how Combo reacted to the
Asian shop assistant.

32. A series of clips are used shortly afterwards, showing different Englishmen
and the other group members listening in on what Combo has to say. The
voice over of Combo is used saying “here‟s the line boys, join me” to
represent his side of making a stand however another male voice over cuts
in of Woody‟s character saying “your well out of line, he‟s just a kid” linking
to the print screen shown above. This close up shows part of someone‟s
finger, we can assume it‟s Shaun's as the chronological order of where the
frames are placed links with the line “he‟s just a kid” therefore referring to
him tattooing Shaun‟s finger. We know that Combo has various tattoos over
his body, having two small ones on his face. The symbol which is being
tattooed is of a cross which could be symbolic for them being religious
however going against the issue of Racism.

33. A cut then takes us to a medium close up showing Shaun looking at his new
tattoo on his finger. The voice over of Woody continues, he says “the things
you‟ve said have made him want to stay”, this could mean that Shaun doesn‟t
go home to his mother anymore, and he has become a runaway. By the tone of
Woody‟s voice it sounds concerned, meaning that if Shaun does stay he will
get into all sorts of trouble and he is too young. A cut then takes us to a wide-
angle shot of a window with an English flag being put up so its visible for the
whole street. By doing this it shows that they are patriotic as they are
expressing their love for their country, however it could also emphasize the
abuse they give to foreigners to point out that it is England and they aren‟t
English. Shaun‟s voice over cuts in whilst the flag is being put up, saying “I
want to make my dad proud” which could mean he is doing what he is to make
his father proud as he fought for his country therefore also making his father
very patriotic.

34. Another cut transition takes us to the same location which was featured
previously when the whole group were playing football. The first print screen
shows a close up of Combo intimidating an Asian boy, we know this because
of the costume that he is wearing. The second print screen shows two more
Asian boy‟s using a close up two shot, their facial expressions show that
they are scared. It then cut‟s to a close up shot of Shaun‟s face looking
smug, again he is watching over Combo be aggressive to foreign people,
meaning that Shaun will soon imitate how Combo acts. Throughout these
three clips, Combo says “if I see you on my streets again, I‟ll slash ya” again
threating with violence to scare them off. Also, as we can see he is
terrorizing another Asian character therefore showing a reoccurring problem
with this particular race.

35. A cut then takes us to a close up shot of an unknown character. This character is
presented very differently from the previous characters we have been introduced to.
For example, this character has glasses along with wearing a black suit and tie which
connotes authority, showing a business man. In the background of the shot, out of
focus, you can see a poster which says „Vote Nation‟ with the English flag in the
middle of Vote and Nation. This links in with this characters dialogue when he says “Its
time to take our country back” referring back to the racism issue in this film. Again, it
also links back to how Combo acted towards the Asian characters. It also links back to
the title of the film „This is England‟ because its all about how they want to keep their
country English. The dialogue carries on through two other clips, the second print
screen shows a wide-angle shot of Combo doing graffiti, the shot allows the audience
to read what Combo is writing, again using a racist word. It also matches the dialogue
of what the character is saying as they are using clips which show racism towards the
foreigners. The third print screen shows medium long shot of Combo and Shaun,
along with the other male character who is always near combo. Combo and the other
character should “YEAH” in response to the first print screen however we see Shaun
sat down quietly however he is still involved therefore going back to being under
Combo‟s influence.

36. Non-diegetic music cuts in, being up tempo yet dramatic music to fit in with the
montage editing showing small snippets of different areas in the film. This is what
is normally seen within every trailer where the editors rely on high volume music
to patch together different snippets of the film, for example these three print
screens. The first print screen shows Pukey and Gadget drinking and laughing
together, followed with a quick cut taking us to a medium close up wide-angle
shot of a male character aggressively throwing a sink out the window,
contrasting the two clips together. Another quick cut is then used taking us to
another medium close up shot of Shaun crying in a corner, again the clip is
featured for a short amount however its long enough to grab the audiences
attention and wanting them to know why Shaun is crying i.e. what he‟s done or
what has happened to him. Throughout most trailers, the order of the clips are
very similar for example, your firstly introduced to the main characters, you
understand about what the character is like, followed by some happy clips and
once the trailer is around 1.30 it begins to get dark and intense followed by a
climatic point to the end of the trailer and then the appearance on the title.

37. As the climatic point of the song appears, the screen goes black, contrasting with
the speed of the montage editing of the different clips. The music sharply fades
out, leaving it silent.

38. A fade transition is used to slowly feature another scene. A close up shot of
Shaun‟s mother is used, this time with no non-diegetic music in the
background. She says “Shaun, are you ok?”. A close up reaction shot is then
shown of Shaun, by using a close up shot it allows us to clearly see the
characters facial expressions therefore reading their emotions. As we can see
her it shows us that Shaun is upset or worried. He replies by nodding in the
second print screen however the actioning indicates that he is lying. This
makes the audience want to find out more of what‟s happened therefore by
including this is makes it more thrilling for the audience to watch. Also, by
featuring this clip after a black out with the music cut out, it signifies the
importance.

39. A slow fade transition takes us to a long shot of five of the character, with Shaun
included. Before we were introduced to more characters i.e. Woody, Pukey, Milky
and the female characters however they aren‟t included in this dollying shot. The
first print screen shows the five characters walking down the street, a slow motion
transition is used along with non-diegetic music cut in, being very slow and classical
to show the drama. In the second print screen, text begins to quickly fade over the
top of the shot using the same graphics which was seen in the first shot of the
trailer about the winning award. The third print screen shows two more text
appearing shortly afterwards, they say;
„WINNER Special Jury Award - Rome Film Festival‟
„Official Selection – Toronto Film Festival‟
„Official Selection – Tribeca Film Festival‟
By including these it shows the audience how successful the film was, reassuring
the audience that it is worth their time to watch. This also creates word of mouth of
how successful the film is as it is giving quotes of their success from Film Festivals
and the awards they have won.

40. A slow fade transition then takes us to a medium close up shot of Shaun. The
clip again is in slow motion, linking in with how slow and classical the non-
diegetic music is. A fade transition is used, showing the text graphics showing
another award the film has won. This one is „WINNER Best New Comer – BI
Film Awards 2006‟. We can assume that the actor who plays Shaun won this
award as it is featured on a slow motion clip of Shaun‟s face. Again this
highlights how successful the film was in perspective of critics.

44. The previous three slides featured three print screen‟s on them. The first print
screen showed a wide angled establishing shot of all the main characters
hanging round in a graphitized alley way. This shot sums together the kind of
characters they are i.e. the location of where they are hanging out. This type of
location symbolizes the conventional „hubs‟ which city teenagers hang around
in. This location also would represent the type of characters which would hang
around there i.e. thugs, gangs, chavs and so forth therefore using stereotypes
however some characters are adults. A slow fade transition shows a quote said
by Elizabeth Weitzman in the New York Daily Time „Stunning and
unforgettable, a work of art‟. Firstly, we can see that the quote is from the New
York Daily Time therefore showing that the film had gone global, eliminating
that it is a British Independent film. Also, by including quotes from the public it
allows the audience to see other peoples opinions on the film, encouraging
them to go see it for themselves and see whether they agree or not. The next
two print screen‟s also include quotes therefore giving more evidence of their
success. In the third print screen, similar to the first, the location is chosen
carefully. Throughout the trailer, there have been several establishing shots of
the location of Birmingham/England which links to the title „This is England‟ as
it is showing the different areas because the film is seen as being very patriotic
in the sense the characters love their country. It also reinforces the lack of
money their had in their budget to afford expensive locations therefore using
streets, fields and trailer parks to film their scenes.

45. With the same classical non-diegetic music playing in the background. A slow
fade in transition takes us to a close up shot of Shaun‟s face (1st print screen). As
the shot becomes more in focus, another fade transition it used to have the text
appear next to Shaun‟s face. As you can see, the colour scheme of the text
represents the colours of the English flag, again linking in with the theme of
England. The close up shot of Shaun looking through the lenses makes the
audience feel that Shaun is looking directly at them, making it very intense and
dramatic which could reflect what happens in the film. This clip is shown at the
end of the trailer, similar to the majority of trailers. The reason for including the
title of the film at the end of a trailer is so that it sums up the whole trailer along
with making the audience remember the name of the film so that they wont forget
it as it‟s the last thing they saw.