Shawn Boday's best tips to grow your business this holiday season.

1. 5 Ways to Grow and
Expand Your Business
This Holiday Season
S H A W N B O D A Y

2. 01. Give a Discount
A contest or coupon is a great way to
engage with potential customers to retain
repeat business or start your marketing
off. A special offer in the form of a prize
can help to personalize your brand and
attract your first business. You can take
advantage of this time to make your
recurring customers feel appreciated by
giving them a special deal in the form of a
thank you dinner or free shipping on an
item. Being creative with social media on
Facebook and Twitter, and knowing your
customers will help you in this endeavor.

3. 02. Partner with
Businesses or a Local
Charity
To attract local customers that go to other
businesses you can participate in a special
offer where customers at each location
get a discount. Network with other
businesses by talking with your
connections on social media like Facebook,
LinkedIn or heading out “old school” to the
neighborhood. You’re probably already
considering doing charity work, so why
not host an event at your business and
donate some of your proceeds to a good
cause.

4. 03. Market your
Business at Holiday
Shows and Bazaars
To attract local customers that go to other
businesses you can participate in a special
offer where customers at each location
get a discount. Network with other
businesses by talking with your
connections on social media like Facebook,
LinkedIn or heading out “old school” to the
neighborhood. You’re probably already
considering doing charity work, so why
not host an event at your business and
donate some of your proceeds to a good
cause.

5. 04. Make an App for
your Business to Market
to the Smartphone
Generation
Making your product accessible on the
internet is a no-brainer, but the
convenience of having it readily available
on the front of your clients’ smartphones
will give you much more visibility and
recognition. Giving discounts or points to
customers with the app that refer other
customers will help to grow your business.

6. 05. Create a Blog
Having a blog will help to display your
new items and keep customers updated on
discounts. The expectations of your
members that you’ll regularly display new
items will keep you motivated to invest
energy on a day-to-day basis. This is a
good place to build a fan club.